tom chi - rapid prototyping at google x - mindtheproduct 2012
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![Page 1: Tom Chi - Rapid Prototyping at Google X - MindTheProduct 2012](https://reader035.vdocuments.mx/reader035/viewer/2022062614/547b383fb4af9f9b158b4e8a/html5/thumbnails/1.jpg)
Rapid Prototyping XTom Chi
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How would you prototype this experience?
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Coat hanger
Plexiglas
Sheet Protector
Pico projector
Netbook
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Another Example
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How would you prototype this?
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Coat hanger
Fishing line
Whiteboard
Presentation Clicker
Hairbands
Chopstick
Binder clip
pen
Presentation clicker
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Last Example
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How would you figure the general shape/size of the product?
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modeling wire
scale
clay
paper
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So what just happened there?
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By the time you try 20 things, 64% chance of success
By the time you try 50 things,
92% chance of success
Rate-Based Goals
Say the things you try have a 5% chance of success…
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So to maximize the rate of learning, we dramatically minimize the time to try things
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Don’t Guess.Learn.
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Don’t “Fail.”Learn.
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How would we prototype…
a Business Model?What Conversations Need to Happen? Act them out!
What Processes Need to Work? Prototype their operation!
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How would we prototype…
a Software System?What screens would people see? Sketch them and use immediately!
What function does it need to provide? Simulate it!
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How would we prototype…
a Machine / Device?What is it’s physical form? Simulate it!
What is it’s function? Try it the cheapest way you can
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How would we prototype…
a Marketing Campaign?What will people need to know/feel? Draw, present to strangers, listen…
What thinking factors into the sale? Let people know their role / motivation…
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the Unknown
Possible Outcomes
t
How do you find a path… from the unknown to a high-quality outcome?
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Research maximize rate of learning
Development drive efficiency/quality
1. Branch into broad & fast exploration
2. Extend / prune
3. Constellate your results
4. Build
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Benefits of Rates
1. Simple way to measure progress
2. Immediately actionable – no more waiting
3. Allows you evaluate experiments faster
4. When you can evaluate faster, you can experiment faster
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Try fast, learn fast, revise fast (~15 prototypes / week)
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Thanks!@thegoodtomchi