tom anthony - how authorship and google+ will affect linkbuilding - ionsearch 2012
TRANSCRIPT
TOM ANTHONY
How Authorship & Google+ will affect linkbuilding
@TomAnthonySEO
Tom AnthonySEO Consultant @ Distilled
Twitter: @TomAnthonySEO
Google+: gplus.to/TomAnthony
Email: [email protected]
Blog: tomanthony.co.uk
@TomAnthonySEO
1997: Google ‘discovers’ links.
@TomAnthonySEO
Does Google still trust links?
@TomAnthonySEO
LINKS
LINKS
@TomAnthonySEO
1998 Linksignal ranking
factor
2012 Linksignal
Filter Filter
FilterFilter
ranking factor
@TomAnthonySEO
http://www.seomoz.org/article/search-ranking-factors
@TomAnthonySEO
What are Google waiting for?
@TomAnthonySEO
Link Profile Tool: dis.tl/link-profiler
@TomAnthonySEO
Link Profile Tool: dis.tl/link-profiler
@TomAnthonySEO
Link Profile Tool: dis.tl/link-profiler
@TomAnthonySEO
@TomAnthonySEO
When is the Link Panda update coming?
(Koala?)
@TomAnthonySEO
http://edgyseo.com/seo/seo-tips-2012/
What SEO Techniques Should We Stop Using In 2012?
@TomAnthonySEO
http://insidesearch.blogspot.co.uk/2012/02/search-quality-highlights-40-changes.html
“We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years.”
- Google Search Blog
@TomAnthonySEO
“We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks... ...too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.”
- Matt Cutts
@TomAnthonySEO
@TomAnthonySEO
~100,000,000 links
20,000 - 30,000 domains
De-indexed:
=
@TomAnthonySEO
Courtesy of SERPmetrics - http://api.serpmetrics.com/flux/
Panda 3.4Link Network De-Indexation
@TomAnthonySEO
@TomAnthonySEO
Putting the love
back into links...
@TomAnthonySEO
@TomAnthonySEO
Google Webmaster Tool can give insight into future ranking factors.
Posts I’ve written across the web
@TomAnthonySEO
@TomAnthonySEO
@TomAnthonySEO
Social Shares affect sites/pages rather than links.
@TomAnthonySEO
@TomAnthonySEO
AuthorRank will originate from the Social Graph but links will also help.
@TomAnthonySEO
Author’s will enhance the power of their links according to their AuthorRank
AuthorRank
=AuthoredPageRankPageRank
X
@TomAnthonySEO
Trusted authors will augment links more than lesser known authors.
2.5
= 197.6
X
1.4
= 9.16.5
X
www.seomoz.org
www.distilled.net
@TomAnthonySEO
Google+ isn’t a black box to Google, as Twitter was.
@TomAnthonySEO
@TomAnthonySEO
•Become a trusted author.
•Targeting trusted authors for links.
@TomAnthonySEO
whereto
who
@TomAnthonySEO
@TomAnthonySEO
@TomAnthonySEO
@TomAnthonySEO
Author
Social Following
Hot or Not?
Where else they write
@TomAnthonySEO
Author
Social Profiles
Where else they write
Social Following
Hot or Not?
Social Following
@TomAnthonySEO
Introducing...
Author Crawler
@TomAnthonySEO
@TomAnthonySEO
@TomAnthonySEO
@TomAnthonySEO
Download the tool:dis.tl/author-crawler
Follow me:
@TomAnthonySEOgplus.to/TomAnthony