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photo Αποστόλης Αϊβαλής Managing Partner, AIVAL.COM [email protected] | @aivalis | facebook.com/TolisAivalis

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Page 1: Tolis Aivalis

photo

Αποστόλης ΑϊβαλήςManaging Partner, AIVAL.COM

[email protected] | @aivalis | facebook.com/TolisAivalis

Page 2: Tolis Aivalis

© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

ConversionsΠοια digital & social campaigns φέρνουν αποτελέσματα

Page 3: Tolis Aivalis

© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Interested to learn more? → DigitalDiploma.knowcrunch.com

Page 4: Tolis Aivalis

© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

1. Leads Εύρεση και συλλογή στοιχείων ανθρώπων

2. Mobile installsDownload & εγκατάσταση ενός app

3. SalesΕπίσκεψη στο site και ολοκλήρωση αγοράς

Some conversions

Page 5: Tolis Aivalis

© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Leads

Page 6: Tolis Aivalis

© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Leads μέσα από το LinkedIn

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Page 7: Tolis Aivalis

© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Generating leads

LinkedIn search

Page 8: Tolis Aivalis

© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Sales navigator

Page 9: Tolis Aivalis

© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Δημιουργώντας leads μέσα από το Slide Share

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© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

1. Δημιουργούμε παρουσίαση

2. Δημιουργούμε φόρμα για leadsSlideshare.net/lead-campaigns

Δημιουργώντας leads μέσα από το Slide Share

Page 11: Tolis Aivalis

© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

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© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Δημιουργώντας leads με Twitter ads

Page 13: Tolis Aivalis

© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Οι διαφημίσεις για leads στο Twitter

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© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Οι διαφημίσεις για leads στο Twitter

Page 15: Tolis Aivalis

© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Οι διαφημίσεις για leads στο Twitter

Page 16: Tolis Aivalis

© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Δημιουργώντας leads με Facebook ads

Page 17: Tolis Aivalis

© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Οι διαφημίσεις για leads στο Facebook

Page 18: Tolis Aivalis

© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Οι διαφημίσεις για leads στο Facebook

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© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Οι διαφημίσεις για leads στο Facebook

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© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Οι διαφημίσεις για leads στο Facebook

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© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Οι διαφημίσεις για leads στο Facebook

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© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

1. Slide Share: $8/lead

2. LinkedIn: $5/leadΚόστος premium account/InMails

3. Twitter: $5-$23/lead

4. Facebook: $1/lead

Κόστος των Leads

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© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

1. Slide Share: $8/lead

2. LinkedIn: $5/lead

3. Twitter: $5-$23/lead

4. Facebook: $1/lead

Ο νικητής!

Page 24: Tolis Aivalis

© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Mobile installs

Page 25: Tolis Aivalis

© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Page 26: Tolis Aivalis

© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Δημιουργώντας mobile app installations με Facebook ads

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© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Οι διαφημίσεις για mobile install ads στο Facebook

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© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Οι διαφημίσεις για mobile install ads στο Facebook

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© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Facebook mobile install ads

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© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Δημιουργώντας mobile app installations με Google ads

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© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Οι διαφημίσεις για mobile install ads στο

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© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Δημιουργώντας mobile app installations με Google ads

Αvg C.P.M.: $5

Αvg C.P.C.: $0.4-$6

Αvg C.P.I.: $3.34!+144%

(iOS C.P.I.: $1.46)

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© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Δημιουργώντας mobile app installations με Google ads

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© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Δημιουργώντας mobile app installations με Twitter ads

Page 35: Tolis Aivalis

© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Οι διαφημίσεις για mobile installs στο Twitter

Page 36: Tolis Aivalis

© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Οι διαφημίσεις για mobile installs στο Twitter

Page 37: Tolis Aivalis

© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Δημιουργώντας mobile app installations με Twitter ads

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© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

1. Twitter: $7/install

2. Google: $3.3/install

3. Facebook: $2/install

Το κόστος

Page 39: Tolis Aivalis

© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

1. Twitter: $7/install

2. Google: $3.3/install

3. Facebook: $2/install

Ο νικητής

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© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Web site conversions (sales)

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© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Web site conversions

Thank you

pageBuyVisitAd

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© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Δημιουργώντας web conversions με Facebook ads

Page 43: Tolis Aivalis

© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Δημιουργώντας web conversions στο Facebook

Page 44: Tolis Aivalis

© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Οι διαφημίσεις για web conversions στο Facebook

Page 45: Tolis Aivalis

© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Δημιουργώντας web conversions στο Facebook

Page 46: Tolis Aivalis

© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Δημιουργώντας web conversions με Google ads

Page 47: Tolis Aivalis

© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Δημιουργώντας web conversions με Google ads

Page 48: Tolis Aivalis

© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Δημιουργώντας web conversions με Google ads

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Page 49: Tolis Aivalis

© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Δημιουργώντας web conversions με Google ads

Page 50: Tolis Aivalis

© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Δημιουργώντας web conversions με Twitter ads

Page 51: Tolis Aivalis

© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Οι διαφημίσεις για web site conversions στο Twitter

Page 52: Tolis Aivalis

© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Οι διαφημίσεις για web site conversions στο Twitter

Page 53: Tolis Aivalis

© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

1. Twitter: $3-10/click!

2. Google: $3-10/conversion?

3. Facebook: $5/conversion

Το κόστος

Page 54: Tolis Aivalis

© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

1. Twitter: $3-10/click!

2. Google: $3-10/conversion?

3. Facebook: $5/conversion

Ο νικητής

Page 55: Tolis Aivalis

© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Η online επαφή ενός consumer με το brand σας

Awareness Evaluation Conversion Retention Advocacy

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Page 56: Tolis Aivalis

© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Η online επαφή ενός consumer με το brand σας

Awareness Evaluation Conversion Retention Advocacy

56

Page 57: Tolis Aivalis

© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

1. Twitter: $3-10/click!

2. Google: $3-10/conversion?

3. Facebook: $5/conversion

Ο νικητής

Page 58: Tolis Aivalis

© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

Interested to learn more? → DigitalDiploma.knowcrunch.com

Page 59: Tolis Aivalis

© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch

ConversionsΠοια digital & social campaigns φέρνουν αποτελέσματα