tolak angin_digital_strategy_2015

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Microsite

Tolak_Angin

@Tolak_Anginwww.sidomuncul.com

Tolak_Angin

TolakAnginSidomunculCurrentDigitalAssets

1. Tolak Angin not have personal website, if any people need more information about Tolak Angin, the people must visit www.sidomuncul.com.

2. Website’s page load time is fast

3. It has quite a user friendly appearance – all informations placed neatly and very straightforward. Readers won’t get lost in looking for information they need.

4. Website’s appearance represent company’s identity by colors displayed

5. Offers and product serve very interactive and direct with costumer

performance of www.sidomuncul.compersonal is not reallygood, but there are

still some issues to be fixed immediately for make a more better

grade.

This data represent the traffic from your website. As shown above, “BounceRate” from your website is high. “Bounce Rate” would impact into your websitetraffic as well

In last 3 months, most of visitor of your website came from “Search”. It isconsider as a good thing. However there is just a few people came to yourwebsite from “Direct”.

www.sidomuncul.com

Proposed keywordSEOTolakAngin.

Investment Economy&Business Technology Travel

www.rajainvestasi.comwww.analisaham.comwww.saraninvest.com

www.arahbisnis.comwww.lajubisnis.comwww.indeksbisnis.com

www.gilaponsel.comwww.hiteknologi.comwww.alltekno.com

www.mautravel.com(UnderDevelopment)

www.blajarsaham.comwww.yukinvest.comwww.ikutinvest.com

www.dampakbisnis.comwww.bisnisjitu.comwww.bisnisekonomi.com

www.maniakpc.comwww.updatekno.comwww.layartekno.com

www.pergijauh.com(UnderDevelopment)

www.investasik.com www.propertibisnis.comwww.pasarekonomi.comwww.topikonomi.com

www.bisnisup.comwww.ayousaha.com

www.maujalan.com(UnderDevelopment)

Lifestyle Automotive Sport Finance

www.marigaya.comwww.gayatren.comwww.ubahgaya.com

www.ulikmesin.comwww.otomotips.comwww.hobimesin.com

www.laripagi.comwww.olahsehat.comwww.jiwasehat.com

www.britakeuangan.com

www.barutren.comwww.lebihgaya.com

www.jagomesin.comwww.motodif.comwww.modifikatips.com

www.marisenam.comwww.ikutsehat.comwww.inisehat.com

www.datakeuangan.com

www.lifevaganza.com www.mainmesin.comwww.otohits.comwww.otomesin.comwww.rawatmesin.comwww.superotomotif.com

www.wadahbola.comwww.rajabugar.comwww.kiatbugar.com

www.halkeuangan.com

COMPETITIVEREVIEW

COMPETITIVEREVIEW

This online trend graphic represent the numbers of search using keywords above.

TolakAngin - KeywordInsight|TopandRising

People who search with keyword “Tolak Angin” are seeking the content related to the keyword above as well.

Antangin - KeywordInsight|TopandRising

People who search with keyword “Antangin” are seeking the content related to the keyword above as well.

BintangToedjoe - KeywordInsight|TopandRising

People who search with keyword “Bintang Toedjoe” are seeking the content related to the keyword above as well.

CATEGORY INSIGHTBROADER INSIGHT

This online trend graphic represent the numbers of search using keywords above.

1.Obat Herbal 2.Obat Tradisional 3.Masuk Angin 4.Obat Masuk Angin 5.Tolak Angin

CATEGORY INSIGHT BROADER INSIGHT

ObatHerbal - KeywordInsight|TopandRising

People who search with keyword “Obat Herbal” are seeking the content related to the keyword above as well.

ObatTradisionnal- KeywordInsight|TopandRising

People who search with keyword “Obat Tradisional” are seeking the content related to the keyword above as well.

MasukAngin- KeywordInsight|TopandRising

People who search with keyword “Masuk Angin” are seeking the content related to the keyword above as well.

ObatMasukAngin- KeywordInsight|TopandRising

People who search with keyword “Obat Masuk Angin” is not really much so the application cant share result because not enough search for this keyword..

TolakAngin- KeywordInsight|TopandRising

People who search with keyword “Tolak Angin” is not really much so the application cant share result because not enough search for this keyword..

SocialMediaAnalytic

Social Media Reviewtolakangin

@Tolak_Angin

TATistolowfor24.380Totalpagelike.

Facebookcoverpage oftolakangin issimilarwithcoverpageontwitter,andthecoverpagehaveabadresolution.Somefacebook navigationlooks like

printscreen image.

Almostcontentonsocialmediadoesnthavecalltoactiontogainengagement.Itwouldbegreatifyourcontentisinthe

formoftrivia.

Theresnolink clickstowebsiteineverycontenton

socialmedia

Thiscontentdoesnt reachallofaudienceonTolakAngin

Fanpagesothatthenumberofengagementstilllow.

Thiscontentdoesnt havecalltoaction,itwould begreatifusingfacebookadsorboost postto

gainhighengagement.

Twittercoverpageandfacebookcoverpageissimilar,thisisgoodbecauseshowingyourexistence.

Youalreadyhasabignumberoffollowers, unfortunatelytheresnolink clickstotolak

anginwebsite

Youhavetominimalizethenumberoffakefollowerstogainmoreengagementon

socialmedia.

Youhaveasmallnumbersofrealfollowers, fromtotal

followersasmuchas10.499youjusthave39%active

followers.

Thetopicisdominatedwithnotrelevantkeyword forTolakAnginBrands.Thehashtagsisnotrealatedtoyourbrand.

Thecontentisuptodate,becausethecontentableinformfollowersabout

importantday’sButthiscontentstilldoesn'thavelinkklikstowebsite

Saemwithpreviouscontent

Thecontentisuptodate,becousethecontentableinformfollowersabout

importantday’s,Butthiscontentstilldosenthavelinkklikstowebsite.

KurangdimaksimalkannyaAkunKOL

AtauBuzzeruntukmendapatkan

EngagementdariparaFollowers.

Thebuzzersislackofmaximazingtoobtainengagementfromthe

followers

SeharusnyaKontentYangdipublish

TidakmemasukanBrandlain.Kecualidengankontrak

Ataukerjasama.

Thepublished-contentshouldbeexcludedthe

otherbrand,exceptthereisanothercontractwithother

brands.

Proposed Content

SalahsatucaraterhindardaripenyakitadalahmencegahdenganmembawaTolakAngin

disetiapkegiatanaktifitaskamu.

OrangpintarminumTolakAnginwww.sidomuncul.com

DedikasiDenganHatiuntukNegeri.MajuBersamaMenyongsongMasaDepan,

MenyehatkanBangsa.OrangpintarminumTolakAngin

www.sidomuncul.com

Saat kita melakukan travelling,kita tidak tahu cuaca sepertiapa yang akan di hadapi.Mana dari gambar dibawah iniyang akan kamu bawa dalamperjalanan untuk menghindarikamu dari cuaca yang tidakmenentu?

Orang pintar minum TolakAnginwww.sidomuncul.com

Your Facebook account has already 24,381 likes and number ofengagement which shows from “Talking About This” is very low (45 TAT).

You already had 10,5k number of followers thats good and your twitter have greatcontent the content realated about herbal and health.

ProposedcovermockupforfacebookFanPageTolakAngin

ProposedcovermockupforTwitterTolakAngin

TunjukinPintarmu

GeneralPosting

(CelebrationDay,Events,

etc)

TolakAngin1

Trivia&Quiz

TolakAngindanAku

TipsKesehatan

DanHerbal

Digital Strategies and Creative and

Conceptualization

FewercompetitorsmakeTolakAngin leadinginmarketbutcompetitorhavemanywayfor

stealingmarketofTolakAngin.

Changemindsetpeopleof“Herbal”asamodern way

togetwellbeing .

Your digitalOBJECTIVES

1. Providing thelatestinformationupdatesviadigitalassetsandmaximizethequalityofthecontents

2. Promoting onlineserviceandbenefitsandfeaturesbygiving thecomprehensive content(Informative+Educative+Entertaining )

3. TobuildTolakAngin brandasaherbal byproviding thebest coldherbalsolution.

4. Increasingthepurchasingproductof TolakAngin, andalsobuildbrandawerness.

5. Toimproveonlinepresentandthegoalistogetemosional feelingandthanactivatetodigitalactivationextendongrownactivity

LETS MEET OUR TARGET AUDIENCES

Kevin andFriend’s23YearsOld

v SESA/B/C

v FreshGraduate.

v Useinternetasoneofhisnews

sources.

v SocialMediasavvy.

v ActiveandSocial.

v Urbanpeople wholivesinBig

Cityandhavemuchactivty.

Maria&Friend’s25 YearsOld

v SESA/B/C

v FirstJobber

v Useinternetasoneofhisnews

sources.

v SocialMediasavvy.

v Lovetravelling

v Hardworkerinurban, somtimes

havecoldattack.

Putra &Jesicca28- 35YearsOldv SESA/B/C

v MarriedMan&Woman.

v Careabout theirHealthy.

v Checkontheinternetdaily.

v SocialMediasavvy.

v Everydayhavemuchactivity

andthisfamiliyalwaysactivefor

anysituation.

Roy &familys12- 50 YearsOldv SESA/B/C

v Family.

v Careabout theirhelthy.

v Checkontheinternetdaily.

v SocialMediasavvy.

v CareaboutHealthyeachother

andactivetodoanything.

Present

TOLAKANGINPINTAR

EveryoneisSmart

ProposalofDigitalActivationGlobalTheme

TOLAKANGINPINTAR

Basically, everyone is smart. They are smart as well asother. There is no tendency that pointing the peopleare fool, but seems lack of experience or knowledge.Definitely, smart person is someone who can figure outalmost any situation. It does not necessarily mean he orshe has the required knowledge but to be helpfulamong others.

Smart unifies. Throughout smart itself, there will be noboundaries between others. He or she who stands forthe smartness will influence others to be smart, evensmarter. Due to it, therefore, people will be cheeringeach other to be smart and open-minded, just like aparachute that will beworks if it is open.

Smart is gift and it is gifted. So that, it needs moreefforts to associate them that they are smart on theirown way. Unconsciously, as times passing by, the rise oftechnology has come to its peak as well. Such thingsare the proper way to socialize the smart stuff andsmart people to be think smart as well.

PROPOSALBACKGROUND

Our STRATEGY

THEIDEAS

1. TUNJUKANPINTARMU

2. TOLAKANGINSATU

3. TOLAKANGINDANAKU

4. CeTar(CERITAPINTAR)

Background:

Smartisgiftanditisgifted,sothat,everyoneissmartontheirownway.Throughoutsmartitself,therewillbenoboundariesbetweenothers,excepttheirexpertiseonsomethingthattheyconcernon.Throughsmartness,itwillcomesalongwiththeircreativitythatwillablethemtocreatesomeworksthatcouldbehelpfulamongothers.

Somehow,peopleneedtoberealizedthatheorshehascapabilitiesontheirownfields.Theywhoablecreateaninventionfortheirownselfaredeservetobeknownaswell.Thisisoneofthewaytosharestoriesbetweenotherstosharetheknowledgeanditsworksthathasbeendonebefore.

OverviewMechanism:

PeoplejustneedtolikeandfollowTolak Angin’socialmedia.Then,participantswillbedireted onto“Tunjukkin Pintarmu”landingpage.Participantschoosethecategoriesthatsuitwithhimorheronthatpage.Now,participantsareabletouploadphotoandtheirstoriesabouttheirexpertiseontheirfield.

Thewinnerwillbedeterminedbythemostskilledthatisbeinguploadedtothelandingpage.

TUNJUKANPINTARMUPeopledeservesmartSocialMedia- CSRCampaign

“Tolak Angin”Social Media

Participants “Likes” and “Follow”

Landing Page “TUNJUKAN

PINTARMU”

Log in by Facebook

Uploading Story and Photo

Direct into

MECHANISM

Autopost

There will be a winner will get a prize

HomepageTolakAngin tunjukanpintarmu

Sign-inpageTolakAnginTunjukanPintarmu

LibararypageofTolakAnginTunjukanPintarmu

TulisceritapageofTolakAngin TunjukanPintarmu

KumpulanCeritapageofTolakAnginTunjukanPintarmu

AutoPostpageofTolakAnginTunjukanPintarmu

TOLAKANGINSATUPeopledeservesmartSocialMedia- CSRCampaign

Background:As an archipelago country, Indonesia has rich natural resources along with its crowded population,which is 240 million with the rate of population growth as much as 1.49 % per year. However, tosupport Indonesia to be a smart country, besides needsmore efforts, it needs to improve the wholepopulation to be smart. Chronically, schools dropout rate has been improving each year. In fact, on2011, the higher education development index is also equal with the higher elementary schoolsdropout rate which is 527.850 children or 1.7% from 31.05 million student of elementary schoolsyearly.The further research has been done; it shows that the caused of dropout schools is destitution. Itshows other results that those factors aredivided into two: lack ofmoney and running out ofmoney.It is really tragic. Therefore, to overcome such obstacles, seems that it needs a volunteeringmovement on digital ecosystem to collect digital coin that could be transformed into money tosupport themovement.The presenceof this Corporate Social Responsibility’s campaign is matters to unify the clever personto be united to build the better home of education, especially schools throughout Indonesia. Then itwould be thehomeof knowledge for everyone. This campaign will be supported aswell by IndonesiaMengajar, Kelas Inspirasi,Ayo Peduli andother group volunteer.

OverviewMechanism:Indonesiamust beunited as one, as oneas our objectives that TOLAK ANGIN believes that ONE is thehuman rights to be smart by the caring-people. So that, this social-campaign aims to reunite caring-people who want to be involved alongwith the theme that convinces the smart things which is theonly way to reunite people to eliminate boundaries between each other. People just need to sparetheir time to tap theagreebutton on the landing page. It represents that people agree to lend a handby giving thedigital coins. Onedigital coinswill beworth with 300 rupiah. Then, it will bedonated towhom it may deserves. After it, as a proof of the agreement, people should share it on their socialmedia.

“Tolak Angin”Social Media

Participants “Likes” and “Follow”

Landing Page “TOLAK ANGIN SATU” Log in by Facebook

Start donating with digital coins

Direct into

MECHANISM

Autopost

It will be donated directly

Proposedpage1ofTolakAnginSatu

Proposedpage2ofTolakAnginSatu

MEKANISME

Like/Follow Socialmedia of“Tolak Angin” Audience “Likes Quiz Posts”

Audience download theimagefile publicized byTolak Angin inSocialMedia. Then,reupload theimagefile,edited inwiththe

words theyhavefilled.

Audiencewithmost likesandwiththemost interestingstoryinhandwillgettheprize.

PrizeisaPhoneVoucherofRp.50.000.Image filledwithwords inthebubbles, immediately posted and

mentioned toTolak Angin timeline.

Tolak Angin dan AKU

WhatisTolak Angin dan AKU?Nowadays, people need to spent a little time in order to avoid stress due totight schedule of activity, both in office or home or anywhere that he/shecould spend more than 7 hours in one place. This little time actually called‘spare time’. Spare time associated with quality time but in very short time.So it could be our chance to create fun and smart activity for people whoneeds to fill some entertain into his or her daily routine.

Sometimes, people get bored with their daily activity. So, why don’t wesuggest them to do a creative thing that could stimulate her or his idea aboutwriting and take a best picture regardingcurrent situation.

OverviewandMechanismOverview:Tolak Angin dan AKU is interactive microsite. Theidea behind the activity is to invite people to getinvolved in our smart, fun and creative activityduring his or her spare time. Things they have todo is take a photo which contains Tolak Angin,and describing her or his situation with any view,whether it’s in outdoor or indoor.

Mechanism:The audience visit the microsite. First he or shemust click ‘Sign Up’ button which willautomatically Log In in his or her account andlikes Tolak Angin’s Facebook Fan Page or Twitterofficial page. Second, the audience, upload theimage and brief story of the image. Third, theneed help to vote by sharing Tolak Angin danAKU in her or his social media. In the end, therewill be auto-post which posted automatically inher or his social media account that appeared aspop up in microsite.

MEKANISME

Like/Follow Socialmedia of“Tolak Angin” Audience “Likes Quiz Posts”

Audience download theimagefile publicized byTolak Angin inSocialMedia. Then,reupload theimagefile,edited inwiththe

words theyhavefilled.

Audiencewithmost likesandwiththemost interestingstoryinhandwillgettheprize.

PrizeisaPhoneVoucherofRp.50.000.Image filledwithwords inthebubbles, immediately posted and

mentioned toTolak Angin timeline.

HomepageTolakAngindanaku

LoginpageTolakAngindanaku

WritingpageTolakAngin danaku

PostingpageTolakAngindanaku

KumpulanCeritapageTolakAngindanaku

SuccsespageTolakAngin danaku

PresentCETARCerita Pintar (SmartStory)

Currently, Tolak Angin fanpage on Facebook has 24.380 likes and 10.500 followers onTwitter. Creative Team in ThinkDigital intend to maximize activities in social media likeFacebook and Twitter of Tolak Angin with purpose of getting audience to interact onhigher level to also increase traffic, whether Engagements (Likes, Comments, Shares) andLink Clicks.

Therefore, activities we propose hopefully will bring better image to Tolak Angin as abrand and presenting to public audience as an activitie with informative, educative, andentertainment values.

WhatisCeTar?

MechanismOverview

Tolak Angin will post CETAR mondays to saturdays, and winnerswill be announced every twodays.

Winner of the quiz will be decided by most likes, and the onewithmore interesting storywill have an advantage.

CETAR will be shown on homepage of Tolak Angin to increaseparticipant.

Each winner will be contacted by officials every week to begiventhe prize.

CETAR is a quiz consisting of a story plot, pretty much looks like a comic with empty speech bubbles whichfans must fill, by downloading and then editing in the words they want to fill in and finally upload it.

Meningkatkan interaksiantaraMieSedaap Cup denganpara Fansdi

sosialmediaFacebook.Tiappemenangakanmendapatkan:[email protected]

GrandPrizeSmartphoneAndroid

FanpageFacebook

CETAR(Cerita Pintar)

ComicCup

SamplePostofComicCup

ComicCup

PostofComicCupthathasbeenpostedandfilledbytheaudience.

CETARCerita PintarFacebookSocialMediaCampaign

ExampleofCETARContents

www.thinkdigital.co.id

@Think_Digital ThinkDigital

tolak angin_digital_strategy_2015

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