together townsville 2012 prospectus

> > p r o s p e c t u s

Contents

2011/12 Together Townsville Partners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Message from the Mayor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Together Townsville’s Aim . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Together Townsville’s Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Benefits to Your Organisation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

How Together Townsville works . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Partnership Categories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Standard Recognition Rights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Flexible Recognition Rights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Together Townsville’s Commitment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

initiative bank

Community Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Galleries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Integrated Sustainability Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

CityLibraries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Emergency Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

Parks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Corporate Communications/Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

Infrastructure Planning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Economic Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

Initiatives Under Consideration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

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t o g e t h e r t o w n s v i l l e > > c r e a t i n g s u s t a i n a b l e p a r t n e r s h i p s f o r o u r c i t y

2011/12 Together Townsville PartnersTownsville City Council would like to acknowledge the following organisations who are our program partners >>

principal city partnerBHP Billiton Cannington

Active Townsville

city partnersClean It NQAnnual Sports Awards, Preps at Library (PAL), NQLGA, Mayor’s Christmas Tree Appeal, Townsville Bulletin Carols by Candlelight

Jupiters TownsvilleMayor’s Christmas Tree Appeal, Pioneers Party, Townsville Bulletin Carols by Candlelight

Lancini Group of CompaniesLet’s Read program, Student Enterprise Challenge

McDonald’sDance Expo, New Year’s Eve early fireworks and Sideshow Alley, Townsville Reads-Photo Competition

Origin Energy

Rowes Bay Wetlands Project, Eco Fiesta and Smart Lifestyle Expo

Queensland NickelSchool Based Breakfast Program, Naming rights (CityLibrary Learning Space), Graphics Arts Contest – Waste Minimisation and Recycling, Environmental Awards, Gallery Exhibition

SuncorpSunsafety program

Tony Ireland TownsvilleTony Ireland Stadium (Riverway)

Townsville BulletinTownsville Bulletin Carols by Candlelight, NASHOS

Townsville RSLTownsville RSL Stadium (Murray), NASHOS

Walters SUPA IGAWelcoming Babies, Australia Day – Aussie Breakfast and Aussie Fun Run, Mayor’s Christmas Tree Appeal, Townsville Bulletin Carols by Candlelight songbook, Heritage Day

goodwill partnersAmcal Bamford LaneSeniors Picnic in the Park, Mayor’s Christmas Tree Appeal

Lend LeaseNational Tree Day and School’s National Tree Day, NQLGA

Ferry PropertySummer Reading program

Freemasons QueenslandFreemasons Pallarenda Park upgrade

North Shore by StocklandFarmer’s Market

RACQTownsville 400 Festival – RACQ Race Ready Bags

Westpac Banking CorporationCyclone Sunday Emergency Expo

Willows Shopping CentreSeniors Guide to Council handbook, Environmental Awards, Youth Loud Lounge, Townsville Bulletin Carols by Candlelight Songbook

project partnersCafé BambiniStadium Medi-cab

Coca-Cola AmatilCommunity Projects

Cox RaynerTownsville Art Awards

PowerlinkBorrows Pit Learnscape Project

Spotless Facilities ServicesPost Cyclone Yasi Tree Re-vegetation, Strand Park

Thuringowa Northern Beaches Lions ClubBBQ at Peggy Banfield Park

Townsville AirportTownsville 400 Ambassador Program

TP Human CapitalStudent Enterprise Challenge

Wilson/Ryan/Grose LawyersMorning Melodies

sponsorsAustralian Hearing

Bunnings

Castletown Shoppingworld

Ergon Energy

Lions Clubs

Mike Carney Toyota Queensalnd Country Credit Union

Sealink

Townsville Taxi

Trility Pty Ltd

Watpac

WIN Television

Correct as at 22 December 2011

Message from the MayorWe are fortunate to live in a progressive and vibrant city

that presents a large number of events and community

programs, making Townsville’s lifestyle both exciting and

enjoyable .

The Together Townsville program provides the opportunity for organisations to

honour their corporate responsibility by giving back to the wider community . The

program is more than just sponsorship; it is strategic investment that benefits all

stakeholders involved .

This publication details the Together Townsville partnering program, outlines the

benefits for your organisation, and presents available initiatives to choose from .

Council welcomes the opportunity to either form new or strengthen existing ties

with organisations while making Townsville a better place to live for all .

Les Tyrell oam

Mayor of Townsville

Executive Summary

Together Townsville is an innovative program that actively engages our corporate

and community groups in the sponsorship of council events and projects that

benefit our city and our residents .

Historically, council has sought sponsorship from organisations for various events

or projects . This ad-hoc approach was deemed to be a one-way relationship and

simply a passive handover of money from the sponsor to council with short term

brand value-recognition .

There is a definite shift from simple sponsorships to more strategic community

partnerships for many organisations . Organisations are looking for ways to

invest their time, personnel and resources to achieve objectives that benefit their

community . People, communities, governments and businesses increasingly

want to make a difference and be seen to be doing so .

This partnership program promotes mutually beneficial collaboration between

businesses and the community to provide more efficient and long-term solutions

to community issues and builds greater social cohesion .

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Together Townsville’s Aim

Together Townsville aims to develop a mutually beneficial partnership with

organisations for the sponsorship of community initiatives .

Together Townsville’s ObjectivesThe following objectives will be used in developing, maintaining and managing

the Together Townsville program:

>> Partner with organisations that support Together Townsville’s values,

objectives and vision for the City of Townsville .

>> Have a transparent and coordinated approach in the management of sponsorship

to achieve benefits for the community, partners and key stakeholders .

>> Ensure successful delivery and management of initiatives through active

engagement from all key stakeholders .

>> Improve relationships with all tiers of the community .

>> Conduct the program in the spirit of goodwill .

Benefits to Your Organisation

With the expansion of Townsville’s population, service expectations and

community participation continue to increase . The aim of Together Townsville is

to assist in providing and sustaining these expectations and deliver services that

will further enhance our city and our lifestyle .

A Together Townsville partnership will benefit your organisation by providing

opportunities to:

>> strengthen community ties

>> share knowledge, skills and resources to deliver partnered initiatives

>> partner initiatives of mutual interest

>> pool resources to fund more significant projects or events

>> enhance your corporate social responsibility reputation on a community and

corporate level

>> receive tangible returns through value for money recognitions rights

>> achieve and contribute to your company values

>> leverage marketing opportunities

>> target your audience

>> showcase your products/services through active engagement .

Together Townsville is a sponsorship program that provides our partners and

sponsors a good marketing mix . It allows you to reach your target audience by

choosing initiatives that provide appropriate marketing and promotion strategies,

as well as engagement at the local level .

When council and local businesses combine resources, the result is better

programs, events and facilities for our community .

step 1. >> Council offers a variety of Initiatives allowing you to align your

sponsorship objectives with your company values .

step 2. >> Partner with council via one of its four Partnership Categories .

step 3. >> Recognition Rights .

step 4. >> Council will enter into a Partnership Agreement with organisations

who share the values, objectives and vision for our city .

The framework for Together Townsville is simple, coordinated and encourages

partner and council evaluations on a continual basis . This ensures a

high level of customer service and open communication is maintained

(refer to figure 1 .) .

How Together Townsville works figure 1. >>

Together Townsville

Council’s initiatives

Partner’s initiatives & recognition

requirementsNegotiating

table(Check/Assessment)

Partnering agreement

Delivery of initiatives

Evaluation/Feedback

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Partnership Categories

1. Principal City Partner

>> Term – minimum 3 years

>> Sponsored initiatives total value - $80,001+per year

2. City Partner


>> Sponsored initiatives total value - $25,001-$80,000 per year

3. Goodwill Partner


>> Sponsored initiatives total value - $12,001-$25,000 per year

4. Project Partner

>> Term – 1 to 2 years

>> Sponsored initiatives total value – minimum $12,001 per year

5. Sponsor

>> Term – as per sponsoring agreement

>> Sponsored initiatives total value – under $12,000

Standard Recognition Rights

The following are examples of some of the standard recognition rights afforded

under a partnership arrangement . These rights are in addition to benefits

associated with specific initiatives .

Partnership Recognition Rights – Category 1-4.» Business details, logo placement and web link posted on council website

» Council developed mural/signage with partner logo at Riverway

» Inclusion in digital honour board displayed at council facilities where DVDs are

installed

» Acknowledgement in Together Townsville prospectus

» Plaque recognition

» Networking opportunities

» Facilitation

» City Flag (with partner logo) – Category 1 & 2 only)

» Partner delegates listed on function/event VIP list

Townsville City Council recognises that not everyone wants to become a partner

but is happy to remain as a sponsor .

Sponsors will be managed in an effective, coordinated approach under the

Together Townsville program and will be acknowledged appropriately .

Council’s marketing department will prepare strategies for events and projects

to maximise participation, profile, engagement and achievement of events and

project objectives . Every endeavour will be taken to maximise opportunities for

our partners and sponsors, ensuring achievement of objectives .

All partners and sponsors under the Together Townsville program are encouraged

to present alternative options for recognition rights to better suit the organisations

marketing requirements .

Flexible Recognition Rights

The below table is an example of possible benefits . These benefits are tailored to

suit each partner and are dependant upon the associated partnered initiative and

marketing plan .

Branding

>> Logo placement

>> Naming rights

>> Signage

>> Media

>> Website

>> Mail outs

>> Acknowledgement

>> Marketing Collateral

Engagement

>> Networking

>> Public Speaking

>> Presentations

>> Media

>> Stalls/Display

>> Function or event

invitations

>> Staff participation

Leveraging

>> Merchandising

>> Competitions

>> Relationship Building

>> Surveys

>> Optimising Activities

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Together Townsville’s Commitment

>> Engage in long-term and mutually beneficial relationships while also addressing

and promoting sustainable growth

>> Provide a council representative to coordinate and manage the program

>> Conduct the Together Townsville program in a spirit of goodwill and community

friendship

>> Provide ongoing communication and involvement – performance measures,

feedback and input into the partnership program

>> Be open to change

>> Be socially responsible, ethical and fair .

Summary

The success of Together Townsville is dependent on all key stakeholders

committing and collaborating to achieve the objectives of the program and to

build sustainable relationships . These partnerships will enable the delivery of

initiatives that meet the needs of our community and provide mutual benefits .

Council has endorsed and implemented appropriate principles and procedures

for the Together Townsville program . The principles and procedures will ensure

equitable and transparent management of the program that shows responsible

governance .

Together Townsville… Creating sustainable partnerships for our city

>> Initiatives Bank

foreword

As part of council’s Together Townsville Program, an Initiatives

Bank has been opened . An initiative is a project and/or event

that require external or joint funding .

Inclusion in the Initiatives Bank takes into account the project’s

viability in achieving sustainability and meeting our community

needs to make Townsville a better place .

There is a wide range of initiatives for Together Townsville

partners to choose from . To discuss any of the initiatives, please

contact Together Townsville on 4727 9000 .

Please note >>Amounts stated in this document exclude GST .Partnership/sponsorship will be entered into on a ‘first-in basis’ subject to partnership assessment .

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welcoming babies

project description >> The arrival of a baby is not only a significant event for the

proud parents of the new addition, but is also a significant event for the community

as a whole . The Welcoming Babies Ceremony recognises this significance and

aims to celebrate with an appropriate ceremony .

The Welcoming Babies Ceremony features entertainment and gives our community

an opportunity to welcome the City’s newest residents . Every baby who attends

this popular event is welcomed and presented with certificate and a gift pack .

Ceremonies are currently held three times a year .

project length >> Ongoing

contribution >> $7,500

Community Services

accessing townsville map and guide

project description >> The Accessing Townsville Guide and its companion,

Accessing Townsville Map, have been developed to assist people to access the

various shops, accommodation, restaurants and services Townsville has to offer .

They are valuable tools for anyone with limited mobility including people with a

disability, seniors and parents with strollers .

Information included in the brochures is obtained from audits conducted by an

Occupational Therapist to ensure all included venues/businesses meet the access

requirements .


contribution >> $20,000 (negotiable)

Community Services

Community Services

child care options handbook

project description >> Townsville City Council works together with members of

the early childhood community to promote the provision of high quality care for

children . The Childcare Options Handbook is produced each year with the purpose

of providing clear, up to date information about child care services in the region .

The Childcare Options Handbook is an important information tool for families

looking for quality child care options for their children .



money talks

project description >> Money Talks for Families is a one off community event to

be held during International Families Week in May 2012, with the objective of

providing financial education to families . There will be 6 speakers who will be set

up on individual tables, each speaker will be available to participants in a group

setting and will provide answers on:

1 . Family budgeting;

2 . Recipes and formulas for providing low cost healthy food to families;

3 . Grocery shopping on a tight budget;

4 . Mortgage:

a . What rising interest rates mean to a family on a budget;

b . Consolidation of finances;

c . Can you save mortgage costs .

5 . Planning for a return to work following birth of a child – child care costs and

implications; and

6 . How to have fun with your family low/no cost .

project length >> May 2012


Community Services

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Community Services

townsville civic theatre performances

project description >> The Townsville Civic Theatre is North Queensland’s premier

cultural facility owned and managed by Townsville City Council . Since its opening

in 1978, the Theatre continues to be a dynamic centre of entertainment and

provide an environment to further develop the performing arts in Townsville and

the region .

The Theatre offers performances in dance, music, opera, comedy and drama

from major Australian companies with international and national artists that

complement the work of local performing arts organisations .

The diverse program is designed to appeal to a broad cross-section of the

community including productions tailored to meet specific needs of youth, primary

school-aged children, seniors and families

project length >> Per Performance

contribution >> Each performance is subject to negotiation

Galleries

perc tucker gallery exhibitions

project description >> Perc Tucker (located at corner of Flinders and Denham

Streets) has many exhibitions scheduled each year . The exhibitions feature artists

of local, regional and national renown .

Each exhibition features a different artistic medium . Exhibitions are kicked off

with an ‘opening launch’, which are a great way to showcase an organisation’s

commitment to supporting the arts in our region .

Please contact the Together Townsville Officer for a list of upcoming exhibitions .

project length >> Per exhibition

contribution >> $5,000 per exhibition

Galleries

strand ephemera

project description >> Strand Ephemera is Townsville’s major outdoor sculpture

exhibition held every two years along the Strand . It attracts around 70,000 people

and is a lasting memory for Townsville residents and visitors to the city .

It directly involves up to 40 artists from Townsville and across Australia, arts

workers, volunteers and the general public . There is extensive media coverage of

the exhibition and its associated events and activities .

project length >> Will be held in 2013

contribution >> Various amounts for each category, e .g . Artists Awards,

People’s Choice Awards, Education/School’s program,

Individual sculptures etc

Galleries

pinnacles gallery exhibitions

project description >> Pinnacles Gallery is an innovative space located at the

Riverway Precinct and a must see for lovers of new art . The Gallery’s mission is

to make sure its’ programs are contemporary, engaging, accessible, interactive

and enjoyable . The exhibitions draw on emerging ideas and development in

contemporary art production . The gallery embraces a forward thinking approach

to art making with a definitive interest in art practices that engage a diverse cross

section of the community .

The gallery plays host to a number of significant local and national artists, with a

range of diverse and exceptional exhibits on offer throughout the year .

Please contact the Together Townsville Officer for a full list of upcoming exhibitions

and projects .

project length >> Per exhibition

contribution >> $5,000 per exhibition

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Integrated Sustainability Services Integrated Sustainability Services

eco fiesta and smart lifestyle expo

project description >> There is greater awareness and understanding within

communities of the need to reduce the impact of climate change by cutting

greenhouse emissions through more efficient use of energy, increasing the uptake

of renewable energy and using water more efficiently . However, many households

and businesses are not sure of what steps they can take to contribute to this .

The festival will offer solutions by providing information and products available

to enable Townsville households, communities and businesses to reduce

their everyday environmental impact . It will also be a weekend of workshops,

demonstrations and entertainment for the whole family, and include the

Environmental Awards ceremony .

project length >> Annual

contribution >> Major Sponsors – $10,000 (Max 3)

Sponsors – $5,000 (Max 5)

creekwatch activities

project description >> Creekwatch is an initiative of the Creek to Coral (C2C)

partnership between council, Department of Environment and Resource

Management and the Townsville community .

Creekwatch seeks to involve the community in helping to understand and

protect our local environment through ‘local ownership’ of our waterways and

involvement in catchment management activities . Activities include water quality

testing, macro-invertebrate surveys, fish and fauna surveys and revegetation .

These activities provide environmental benefits to the local environment and

social benefits for the volunteers .

Sponsorship is sought to ensure the expansion and enhancement of the

Creekwatch program across Townsville .


contribution >> $100,000 for all catchments: or $10,000 per creek

Integrated Sustainability Services

green tree ant program

project description >> Greentree Ants is a curriculum-based education program

with a focus on Biodiversity and the Natural Environment . The main theme is the

importance of plants in the urban environment . A range of core learning outcomes

are achieved during this program including general Maths, SOSE, Science and

Technology .

Greentree Ants can be tailored to suit teachers and students, and can be delivered

at a relevant level for all primary and secondary students . It is a fun, interactive

and information-filled program, which is taught by staff specialising in the fields

of conservation, horticulture and botany .



citylibraries thuringowa central it space naming rights

project description >> CityLibraries Thuringowa Central houses an IT Space, with

22 computers providing free Internet access and Microsoft suite of products to

library members .

This space has high volume traffic, situated near the entrance and inquiry desk .


contribution >> Subject to negotiation

CityLibraries

> > 1 6


may month of learning >> 31 days of discovery

project description >> The aim of the May Month of Learning program is to provide

access to as many formal and informal learning opportunities for all ages within

the wider Townsville community .

This program will encourage the value of learning throughout life and will help to

establish Townsville as a learning community .

This initiative would see the delivery of several large planned events during the

month of May held at the Thuringowa Central and CityLibrary branches .


contribution >> $10,000 neg . (when coupled with One Title One Townsville)

one title one townsville

project description >> One Title One Townsville is the main event for the May of

Month Learning . This initiatives aims to stimulate and develop an interest in

reading within the wider community .

Townsville residents are encouraged to read and discuss the same work of Australian

literature that has a connection with the Townsville region . The chosen author

will participate in several community events to lead discussions in the content,

structure, themes and the writing process associated with their body of work .

Funding will enable CityLibraries to continue to offer this program to Townsville

residents to ensure literacy continues to develop in our region .


contribution >> $10,000 neg . (when coupled with May Month of Learning)

CityLibraries CityLibraries

learn discover connect at citylibraries

project description >> CityLibraries is committed to providing top quality programs

for its visitors .

This initiative would see the publication of a quarterly brochure advertising the

programs, exhibitions and events scheduled throughout the year at all three

CityLibraries branches .


contribution >> $12,000 (negotiable)

CityLibraries CityLibraries

community photocopier

project description >> Like most cities, Townsville has a number of Not for Profit

organisations . The library located at Thuringowa provides a free photocopy service

to these organisations . The service may need to be re-evaluated, especially with

high cost of repairs, photocopying charges and consumables .

In 2009, 93,897 copies were made by 78 community groups, ranging from Scouts

and Guides, to Paluma Progress Association, to the Vintage Military Vehicle Club .

Council seeks a partner to help continue to provide this service to our many

volunteers and charity organisations .



may month of learning

writers workshop with alex miller

queensland heritage festival

LEARNdiscovERcoNNEct

> > 1 8


CityLibraries

publication of history of bohle plains

project description >> The history of the Bohle Plains provides an overview from

early European settlement to the present time . The area currently being researched

extends from Blakey’s crossing, north to the Black River and from the coastline to

Hervey Range Road . The area has a rich history from early rural selections along

the northern coach route in the late nineteenth and early twentieth centuries,

World War II history in the Bohle airfield and US military hospital at subdivisions

and supporting infrastructure in recent years . This publication will contain useful

information for residents, those engaged in the ongoing development of the area

and those generally interested in the local history of Townsville .

The publication will form part of the series of publications of local history topics

undertaken by CityLibraries Townsville which has included Flinders St: a pictorial

history, Paluma: the first 80 years, and 33 miles to Rollingstone .

A publication of 1000 copies is proposed .

project length >>


CityLibraries

baby rhyme time

project description >> Baby Rhyme Time is a CityLibraries run initiative aimed at

nurturing a love of literature and learning through songs, rhymes and fingerplays .

This program is for children up to 2 years of age and their parents and carers .

Each session consists of a series of 30 minute rhyme and lap-sit sessions held

during the school term . Baby Rhyme Time is primarily about developing the

emergent literacy skills of babies . This includes all the behaviours that set babies

up for being ready to learn to read, such as listening, learning and recognising

sounds through rhyme and repetition .

When parents/carers attend Baby Rhyme Time they receive a welcome kit which

includes a Baby Rhyme Time booklet and CD (supplied by the State Library

Queensland), a scrap book for children aged 0 to 2 years, and a booklet developed

in-house by the Library containing all the rhymes sung during the session .



learning space, flinders street citylibraries naming rights

project description >> Townsville City Council has met an identified gap of the need

for more meeting spaces for community groups in the city centre . The CityLibrary

at Flinders Street now offers a new facility for community use . This new facility

has capacity for up to 30 people and is available for use during library opening

hours .

The CityLibraries works with our community to connect people, information,

learning and lifestyle . Flinders Street Learning Space naming rights represents a

good opportunity for any organisation .

project length >> 5 + 5


CityLibraries Emergency Management

tsunami guide

project description >> The Tsunami Guide is a joint initiative by the Townsville City

Council and Townsville Local Disaster Management Group to provide the public

with up to date information and maps on the possible affects of tsunamis on the

local area .

The guide will give the public information on what a tsunami is, how to prepare,

warnings, evacuations, evacuation routes and emergency numbers . A major

component to the guide will display maps of the anticipated inundation areas and

be specific to the Townsville Local Government area .

The guide will be given free of charge to the public on request and at relevant

community events including, but not limited to, Eco Fiesta, ADF family expos, JCU

O’Week, Heritage Day and Cyclone Sunday Emergency Expo .


contribution >> $6,000-$8,000

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Parks

riverway skatepark naming rights

project description >> The Riverway Skatepark was completed in October 2009

after consultation with the community . The highly used facility is located in a

section of the car park opposite the cricket practice nets at Tony Ireland Stadium .

The skatepark incorporates shade, quarter pipe, steps, fun box, rails, ledges,

ramps, bubblers and seating . It is also the only skatepark in Townsville to introduce

‘plaza skating’ (street skate elements) .

The skatepark is a hub for many young people in the region .

A good naming rights opportunity .

project length >> 5 + 5

contribution >> $15,000 per year subject to annual CPI increases (council cost

index)

Parks

major project >> xerophytic interpretation shelter palmetum

project description >> The Xerophytic Garden at Palmetum houses plants which

are able to survive in an environment with little available water or moisture . This

initiative will establish a central interpretation shelter at the peak of the garden .

The shelter will create a welcome entry point and provide a focus and outlook over

the xerophytic garden and beyond .

Planting of more than 3,000 arid land plants has taken place over the past three

years, highlighting the diversity of the flora that can be grown successfully in

our prevailing climate . The shelter will aid interpretation and increase visitors’

knowledge of these under-used plants and assist in diversifying Townsville’s

landscape options .

Project Estimate is $150,000 over 2-3 years

project length >> 3 years

contribution >> Subject to negotiation

reid park playground naming rights

project description >> A race car inspired playground at the Reid Park V8 facility .

The playground is located in the grounds of Reid Park, near the Flowers Street

entrance .

This is an opportunity to create a uniquely themed space to entice locals as well as

tourists to the V8 Reid Park precinct . The playground includes a new play facility,

upgraded picnic shelters, new BBQ footpath access, tree planting and a half court

renewal .

The main feature of the play facility incorporates six miniature race cars and a

rubber track in which the cars ‘drive’ around . There will also be a pit building

with viewing areas for the children to watch the cars on the track and a mechanic

building .

project length >> 5 + 5 years


index)

Parks Parks

riverway oval naming rights

project description >> Located at the stunning Riverway precinct, the Riverway

Practice Oval is a multi-purpose popular facility visited by thousands of locals

each year .

The Oval is booked all year round by local cricket, AFL and other sporting clubs

and also hosts major events .

Centred in the heart of the Riverway precinct, utilised by many and surrounded by

plenty of facilities, the Riverway Practice Oval is a great naming opportunity for

any organisation

project length >> 5 + 5 years


index)

> > 2 2


Corporate Communications/Events

townsville 400 festival

project description >> Council recognises the tourism and economic benefits of the

Townsville 400 (V8 Supercars) to be held in the City annually in July . To maximise

this opportunity council will host activities leading up to V8s .

It is estimated more than 70,000 visitors will converge on our region during the

week of the race .

The council activities and events will complement and add value to the Townsville

400 .


contribution >> Various components available for sponsorship

($6,000 - 11,000)


seniors picnic and lifestyle expo

project description >> Each year in August, council holds its Seniors’ Picnic and

Lifestyle Expo . This annual event serves to recognise the contributions of local

seniors in our community .

The annual Seniors’ Picnic and Lifestyle Expo will be held during National Seniors

Week and is normally held at Sheriff Park in Mundingburra .

More than 2,000 local seniors attend the picnic .

The picnic includes lunch and a stage program, all free of charge . The prestigious

Townsville Seniors Awards are also presented . The Lifestyle Expo features

information and displays from service groups and community organisations

relevant to seniors’ lifestyles .


contribution >> Event Partner – $15,000

Lifestyle Expo tent - Amcal Bamford Lane

Entertainment - Australian Hearing

Accommodation - Jupiters

seniors music day on magnetic island

project description >> The Seniors Music Day on Magnetic Island is a similar event

to the Seniors Picnic in the Park, only on a smaller scale .

The event is to celebrate our seniors who reside at Magnetic Island who are unable

to make it to the event at Sheriff Park .

Morning tea and entertainment is provided .



Corporate Communications/Events Corporate Communications/Events

seniors pioneers party

project description >> The Pioneers Party celebrates the over 70s living in the

Townsville region and honours the oldest male and female citizens in our city .

More than 1000 residents attend this annual event every September .

Transport, entertainment, food and refreshments are all provided to guests

attending the event . This high profile event for the senior citizens is well supported

by residents and receives substantial publicity .


contribution >> Event Partner - $10,000

Entertainment - Australian Hearing

Accommodation - Jupiters

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cotters market

project description >> Cotters Market is an arts and crafts market held in Flinders

Street Townsville, every Sunday from 8:30am to 1pm . Cotters Market is a great

place to shop with ultra-fresh fruit and vegetables, stunning jewellery, original

art works, massages, woodwork, stuffed toads, home-baked cakes, gifts for all

occasions and entertainment .

project length >> Every Sunday/Ongoing



strand night markets

project description >> The Strand Night Markets are held on the 1st Friday of the

month from May through to December from 5 .00pm - 9 .30pm at Strand Park .

During July the Strand Night Markets are held on the 2nd Friday to coincide with

the V8 Supercar 400 Festival . The market offers a range of stalls from arts and

crafts to local produce, clothing and food vendors .

The Strand Night Markets are run by Townsville Rotary .

project length >> First Friday of the Month – May through November


Opportunity to be Major Market sponsor

Sponsorship of both markets for $32,000 .

Opportunity to be Major Market sponsor

Sponsorship of both markets for $32,000 .


400 festival research

project description >> The Townsville 400 Festival Research is conducted around 25

June through to 31 July and incorporates the Sucrogen Townsville 400 V8 Supercar

event as the centerpiece attraction .

With more than 100,000 visitors expected to travel to the region, an understanding

of visitors and spectators value satisfiers, value expectations, satisfaction,

motivations, economic impact and intention to return is essential for the long term

development of the event .

The research aims to support event organisers, Townsville businesses and the

broader Townsville community by better understanding spectator, customer and

tourist dimensions and their expectations . This improved understanding will lead

to new ways to improve hosting major events and optimize the economic and

social capacity and identify opportunities potentially offered by the Townsville

400 event .



Infrastructure Planning

bus stop upgrades

project description >> A joint initiative by Townsville City Council and Queensland

Transport, the Bus Stop Upgrades evaluates community needs and allows for

installation, maintenance and upgrades, such as disability access, to shelters .

Sponsors have the opportunity to fund a shelter in key areas of mutual benefit .


contribution >> From $5,000 per bus stop

department >> Infrastructure Services

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experience townsville maps

project description >> The initiative is made up of two separate tourism publications

Experience Townsville Street Directory & Guide and the Experience Townsville’s

CBD map . The Experience Townsville Street Directory & Guide map helps longer

term visitors find their way around Townsville and introduces them to precincts,

regional destinations and the must see and do sights and sounds, while the

Experience Townsville’s CBD map gives visitors a quick reference to the key

attractions and precincts within the CBD area .

Both maps are distributed through the regional Visitor Information Centres, south

to Bowen, North to Cairns and Cooktown and west to Mount Isa . The maps are

also circulated at high profile locations throughout Townsville through the Local

Attractions display racks .

The publications are a valuable tool for visitors to the region and encourage an

increase in both their length of stay and expenditure in all Townsville has to

offer .


contribution >> $15,000 (Subject to negotiation)

Economic Development Economic Development

townsville tourism expo

project description >> The development of the Townsville Tourism Expo will provide

an excellent medium for local operators to promote Townsville and the region . It

will contribute towards economic sustainability for our tourist operators as well as

provide opportunities for locals to explore and advocate their region .

The Townsville Tourism Expo was identified as a need from the ‘gap analysis’

conducted by Economic Development . It was found that Townsville can be quite

transient and many locals did not know what tourism experiences and products

are available in our region . Additionally, it was found that Townsville has a large

number of ‘Visiting Friends & Relatives’ (VFR) that could be tapped into .


contribution >> Option 1 >> Major Expo partner (May and November)

Partnership value >> $10,000 per year

Option 2 >> Partner one expo only (choice of May or November)

Partnership value >> $6,000 per Expo, per year

Initiatives Under Consideration

>> North Queensland Local Government Association Conference (NQLGA)

>> Partnerships for specific grants

>> Multicultural Youth – English Conversations

>> Public Entertainment Program

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contactTogether Townsville Team

1300 878 001

07 4727 9000

enquiries@townsville .qld .gov .au

www .townsville .qld .gov .au

together townsville 2012 prospectus

Documents

e c r e

t o g e t h e r t o

t i n g s u s t

schools national tree

environmental awards

breakfast program

australia day aussie

flexible recognition