together for zero hunger!
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Together for Zero Hunger!. How can Norwegians relate to “Zero Hunger”?. Zero Hunger. - PowerPoint PPT PresentationTRANSCRIPT
Together for Zero Hunger!
Zero Hunger
How can Norwegians
relate to “Zero
Hunger”?
Norway is one of the richest countries in the world and has a detached
relationship to hunger as a cause of death or illness. The only hunger they
fear is the result of unhealthy role models for their young girls that push
them into self-starvation and an unhealthy diet.
How can the message break through?
While people in other parts of the world are starving to death, people in Norway starve themselves willingly.
Join TORO and World Food Programme to achieve “Zero Hunger” in Norway - and 3rd world countries!
What do we need from you?1) Product design 2) Communication
Objective/KPIs1) TORO
2) World Food Programme
Deliverables
Provoke the target group to reach out with our message and obtain awareness
Create engagement and spreadable communication
Create visibility “Zero Hunger” and strengthen TOROs image as a healthy brand
Idea presentation design:
15 July 2014
Finished design: 15 August 2014
Product in store: 1 September 2014
Idea presentation communication: 15
July 2014
Finished communication: 10 October 2014
On Air:16 October 2014