tofi feb 2, 2015 naming & positioning: robertson

21
8/9/2019 TOFI Feb 2, 2015 Naming & Positioning: Robertson http://slidepdf.com/reader/full/tofi-feb-2-2015-naming-positioning-robertson 1/21 !"#$%& "%( )*+$,*%$%& -./ 0*1%(/2 3%+,414/ 5/%(6/2*7/24+*%8&#"$9:;*#  

Upload: founder-institute

Post on 01-Jun-2018

219 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: TOFI Feb 2, 2015 Naming & Positioning: Robertson

8/9/2019 TOFI Feb 2, 2015 Naming & Positioning: Robertson

http://slidepdf.com/reader/full/tofi-feb-2-2015-naming-positioning-robertson 1/21

!"#$%& "%( )*+$,*%$%&

-./ 0*1%(/2 3%+,414/

5/%(6/2*7/24+*%8&#"$9:;*#

 

Page 2: TOFI Feb 2, 2015 Naming & Positioning: Robertson

8/9/2019 TOFI Feb 2, 2015 Naming & Positioning: Robertson

http://slidepdf.com/reader/full/tofi-feb-2-2015-naming-positioning-robertson 2/21

0$(*

Page 3: TOFI Feb 2, 2015 Naming & Positioning: Robertson

8/9/2019 TOFI Feb 2, 2015 Naming & Positioning: Robertson

http://slidepdf.com/reader/full/tofi-feb-2-2015-naming-positioning-robertson 3/21

<*& %"#/+

•  =/#*2"79/

•  -5* +699"79/+

 

>"2( ;*%+*%"%4•

  )/2+*%"79/

•  !*%?*@/%+$A/ 5./% +.*14/(

Page 4: TOFI Feb 2, 2015 Naming & Positioning: Robertson

8/9/2019 TOFI Feb 2, 2015 Naming & Positioning: Robertson

http://slidepdf.com/reader/full/tofi-feb-2-2015-naming-positioning-robertson 4/21

B &**( %"#/

•  C#*,*%"996 2/+*%"%4

 – 

5$4. 716/2 D/2+*%"+ "%( 7/%/E4 (2$A/%

•  01%;,*%"996 ";;/++$79/

 – 

9*&$;"9F D2*%*1%;/"79/F %"A$&"79/

•  G/&"996 </H/%+$79/

 –  ;*%H1+$*%F $%H2$%&/#/%4

• 

0$%"%;$"996 "DD2/;$"79/

 – 

" &2*5$%& "++/4

Page 5: TOFI Feb 2, 2015 Naming & Positioning: Robertson

8/9/2019 TOFI Feb 2, 2015 Naming & Positioning: Robertson

http://slidepdf.com/reader/full/tofi-feb-2-2015-naming-positioning-robertson 5/21

-"I/ 4./ D"4. *H 9/"+4 2/+$+4"%;/

!"#/+ 4."4H//9 2$&.4

!"#/+ 4."4 2/96*% /JD9"%",*%

!//( ;*%4/J4

!//( (/H/%+/

K/4+ ;."%&/( *%;."%&/ *H ;*%42*9

!"#/+ %//( (*%L4/JD9"%",*%

K/4 7/M/2 5$4.;*%4/J4

N/;*#/ )*D19"2

O"91/( "+ "N2"%( "++/4

Page 6: TOFI Feb 2, 2015 Naming & Positioning: Robertson

8/9/2019 TOFI Feb 2, 2015 Naming & Positioning: Robertson

http://slidepdf.com/reader/full/tofi-feb-2-2015-naming-positioning-robertson 6/21

!"#/+ 4."4 +*1%(2$&.4

!"#/+ 4."4 2/96 *%/JD9"%",*%

!//( ;*%4/J4

!//( (/H/%+/

-."4 &/4 ;."%&/(

!"#/+ 4."4 (*%L42/96 *% /JD9"%",*%

K/4 7/M/2 5$4.;*%4/J4

N/;*#/ D*D19"2

P*%+$(/2/( "N2"%( "++/4

0$2+4 ."%( /J"#D9/+:

Page 7: TOFI Feb 2, 2015 Naming & Positioning: Robertson

8/9/2019 TOFI Feb 2, 2015 Naming & Positioning: Robertson

http://slidepdf.com/reader/full/tofi-feb-2-2015-naming-positioning-robertson 7/21

CJ"#D9/+

• 

Q%//7*%/

•  -.$%IRG/"2%

• 

"G$+4/2

• 

S*9A/%&*

•  K*##"0"+.$*%

• 

<"4"9*2/

• 

K21A 

• 

B++/#79/

•  -.2$A/2

• 

3%T1$,A/

• 

S41(671;I+

•  K*##"4/;.

• 

3%+4*;I96

• 

N2$9$  :

Page 8: TOFI Feb 2, 2015 Naming & Positioning: Robertson

8/9/2019 TOFI Feb 2, 2015 Naming & Positioning: Robertson

http://slidepdf.com/reader/full/tofi-feb-2-2015-naming-positioning-robertson 8/21

CA/% 5./% 6*1 H*99*5 +$#D9$;$46 219/+

•  .MDUVV7/4"7/"4:;*#VRWXYVWZV4./?RX?5/$2(/+4?"%(?5*2+4?4/;.?+4"241D?%"#/+V[+9$(/W

Page 9: TOFI Feb 2, 2015 Naming & Positioning: Robertson

8/9/2019 TOFI Feb 2, 2015 Naming & Positioning: Robertson

http://slidepdf.com/reader/full/tofi-feb-2-2015-naming-positioning-robertson 9/21

Page 10: TOFI Feb 2, 2015 Naming & Positioning: Robertson

8/9/2019 TOFI Feb 2, 2015 Naming & Positioning: Robertson

http://slidepdf.com/reader/full/tofi-feb-2-2015-naming-positioning-robertson 10/21

Page 11: TOFI Feb 2, 2015 Naming & Positioning: Robertson

8/9/2019 TOFI Feb 2, 2015 Naming & Positioning: Robertson

http://slidepdf.com/reader/full/tofi-feb-2-2015-naming-positioning-robertson 11/21

Page 12: TOFI Feb 2, 2015 Naming & Positioning: Robertson

8/9/2019 TOFI Feb 2, 2015 Naming & Positioning: Robertson

http://slidepdf.com/reader/full/tofi-feb-2-2015-naming-positioning-robertson 12/21

-.$%I 9"A$+.96

•  K**&9/ $+ %*4 " %*%+/%+/ %"#/F $4 $+ " )*24#"%4/"1:

 – 

K*&&9/ $+ " (/A$;/ 4* +// 4.$%&+

 – 

\&9/ $+ " ;*99*]1$"9 4/2# H*2 9**I$%& "4:

• 

^)*24#"%4/"1 5*2(^ $+ 1+/( 4* (/+;2$7/ " 9$%&1$+,; 79/%(F %"#/96^" 5*2( H*2#/( 76 79/%($%& +*1%(+ H2*# 45* *2 #*2/ ($+,%;4

5*2(+ "%( ;*#7$%$%& 4./$2 #/"%$%&+:_

Page 13: TOFI Feb 2, 2015 Naming & Positioning: Robertson

8/9/2019 TOFI Feb 2, 2015 Naming & Positioning: Robertson

http://slidepdf.com/reader/full/tofi-feb-2-2015-naming-positioning-robertson 13/21

N14 %*4 4** 9"A$+.96

•  S6%&2"E$

 – 

G",%

 – 

S$&%$%&

 – 

S6%4"J

 –  K2"D.$4/

• 

SD/99$%&

• 

)2*%1%;$",*%

Page 14: TOFI Feb 2, 2015 Naming & Positioning: Robertson

8/9/2019 TOFI Feb 2, 2015 Naming & Positioning: Robertson

http://slidepdf.com/reader/full/tofi-feb-2-2015-naming-positioning-robertson 14/21

•  `%$]1/

•  BA*$( `%1+1"9 SD/99$%&+

• 

C"+6 4* D2*%*1%;/ "%( 2/#/#7/2•

  -5* +699"79/+ a*2 4.2//b %* .6D./%+ *2 +D/;$"9

;."2";4/2+

 

P9*+/2 4* B 4."% c•

  )*++$7$9$46 *H 7/;*#$%& " A/27

•  d/H/2 4* *2 (/+;2$7/ 4./ 71+$%/++

Page 15: TOFI Feb 2, 2015 Naming & Positioning: Robertson

8/9/2019 TOFI Feb 2, 2015 Naming & Positioning: Robertson

http://slidepdf.com/reader/full/tofi-feb-2-2015-naming-positioning-robertson 15/21

<*#"$% 2"%I$%&+ "2/ %*4 4/99$%&

Page 16: TOFI Feb 2, 2015 Naming & Positioning: Robertson

8/9/2019 TOFI Feb 2, 2015 Naming & Positioning: Robertson

http://slidepdf.com/reader/full/tofi-feb-2-2015-naming-positioning-robertson 16/21

`+/ 6*12 e1(&#/%4

NRP

0$(*:;*#

0$(*:;"

NRN

0$(*:7$f

0$(*:;*

NR<

0$(*:%/4

0$(*:$*

Page 17: TOFI Feb 2, 2015 Naming & Positioning: Robertson

8/9/2019 TOFI Feb 2, 2015 Naming & Positioning: Robertson

http://slidepdf.com/reader/full/tofi-feb-2-2015-naming-positioning-robertson 17/21

<*/+ " %"#/ 2/"996 #"M/2g

• 

B%6 %"#/ $+ 7/M/2 4."% %* %"#/: – 

!/5;* $+ %*4 " D9";/.*9(/2F $4+ "% "(#$++$*% 4."4 6*1 9";I

;*12"&/ "%( A$+$*%

•  B 7"( %"#/ ;"% 7/ " 2/"9 D2*79/#:

 –  B 7"( %"#/ $+ %*4 " D9";/.*9(/2F $4L+ " +$&% 4."4 6*1 ."A/

%*4 ;*%+194/( 6*12 ;1+4*#/2 *2 ;*##1%$46:

•  B &**( %"#/ (*/+%L4 &1"2"%4// +1;;/++:

 – 

B &**( %"#/ "%( " 7"( (/#* 5$99 +,;I:

Page 18: TOFI Feb 2, 2015 Naming & Positioning: Robertson

8/9/2019 TOFI Feb 2, 2015 Naming & Positioning: Robertson

http://slidepdf.com/reader/full/tofi-feb-2-2015-naming-positioning-robertson 18/21

<*/+ $4 H//9 2$&.4:

•  h.* "2/ 6*1g

•  h."4 (* 6*1 (*g

• 

h."4 (*/+ $4 #"M/2g

Page 19: TOFI Feb 2, 2015 Naming & Positioning: Robertson

8/9/2019 TOFI Feb 2, 2015 Naming & Positioning: Robertson

http://slidepdf.com/reader/full/tofi-feb-2-2015-naming-positioning-robertson 19/21

B &**( $%42*(1;,*% i ;2/(/%,"9+:

•  0*;1+ *% ;*##1%$;",%& A"91/

•  3+ $4 2/9/A"%4 4* 4./ ;1+4*#/2

• 

h$99 $4 ;*%42$714/ 4* 4./ ;*#D"%6 "++/4

Page 20: TOFI Feb 2, 2015 Naming & Positioning: Robertson

8/9/2019 TOFI Feb 2, 2015 Naming & Positioning: Robertson

http://slidepdf.com/reader/full/tofi-feb-2-2015-naming-positioning-robertson 20/21

<* 6*1 +421&&9/ 5$4. $4g

•  )2*%1%;$",*%

•  P*%H1+$*%

• 

S$#$9"2$46•

  P*%T$;4

 

3H 4./ "%+5/2 4* "%6 *H 4./+/ ]1/+,*%+ $+ jCS 4./%6*1 ."A/ 4* E%( " %/5 %"#/:

Page 21: TOFI Feb 2, 2015 Naming & Positioning: Robertson

8/9/2019 TOFI Feb 2, 2015 Naming & Positioning: Robertson

http://slidepdf.com/reader/full/tofi-feb-2-2015-naming-positioning-robertson 21/21

-./ 4*D$;+

• 

>*5 (* 6*1 (/A/9*D " &**( %"#/ H*2 6*12 71+$%/++g

• 

>*5 (* 6*1 D*+$,*% 4./ 71+$%/++ 5$4. " %"#/g

• 

h."4 ;."2";4/2$+,;+ #"I/ " &**( %"#/g

• 

>*5 (* 6*1 4/+4 ($@/2/%4 %"#/ ;"%($("4/+g

• 

h."4 $%H2"+421;412/ (* 6*1 %//( 5./% 6*1 D$;I 6*12 %"#/g

• 

B2/ 4./2/ ,D+ 4* E%($%& " &**( (*#"$% %"#/g

• 

h."4 +*;$"9 #/($" D9"k*2#+ +.*19( 6*1 9**I 4* &/4 6*12

%"#/ *%g

• 

>*5 (* 6*1 (/A/9*D " 9*&*g

• 

<*/+ " %"#/ 2/"996 #"M/2g