Privacy Enhancing Technologies Enhanced:Protections for Today’s Technology

Mike HintzeChief Privacy CounselMicrosoft Corporation

Today's Landscape

We’re living in an era of profound technological change and innovation

Technology Trends with Privacy Implications

Ubiquitous Computing and Data Collection

Wide Range of Interfaces and

Interactions

Big Data in the Cloud,Data-Driven Innovation

Personalized, Social Experiences

Consumers want to share data, but they want to:• Decide who they share information with• Determine how this information will be used

PETs that prevent or restrict data collection

PETs that limit data uses

Different Types of Privacy Enhancing Technologies

PETs that protect data and limit privacy risks in the course of transmission, processing and use

PETs Should Help Enable a Balanced ApproachPETs work best on conjunction with consumer education and sensible regulation

We must seek ways to protect privacy while enabling the many benefits of: • Cloud computing• Personalized, social

experiences• Data-driven innovation

Thank You

Thank You