today’s inspirational leaders: what do they have in common? christophe ginisty senior director...
TRANSCRIPT
Today’s inspirational leaders: what do they have in common?
Christophe Ginisty Senior Director & Head of Digital at FTI
Consulting EU2013 IPRA President and Current Board
MemberCongress Program Director
@cginisty
What is a leader?
@cginisty“A manager is doing things
right and a leader is doing
the right things”Peter Drucker
@cginisty
Which image best captures leadership?
@cginisty
Which image best captures leadership?
23,4% 21,2% 16,9%
@cginisty
Which image best captures leadership?
@cginisty
Doing the right things…
@cginisty
Doing the right things…
Inspire
Empower
Capture
@cginisty
Doing the right things…
Capture
Inspire
Empower
Listen, understand the ecosystem, the community, the era…
@cginisty
Doing the right things…
Capture
Inspire
Empower
Listen, understand the ecosystem, the community, the era…
Become a role model, share a vision, behave…
@cginisty
Doing the right things…
Capture
Inspire
Empower
Listen, understand the ecosystem, the community, the era…
Become a role model, share a vision, behave…
Care about the audience and amplify the social role
@cginisty
Inspire
Empower
Capture Is it what communicati
on practitioners have done for years?
@cginisty
Well…
@cginisty
Proactive top down communication is often the contrary to leadership building
@cginisty
It has always been true. But is has been significantly amplified
by the social media revolution.
@cginisty
Digital revolution is good news: it as forced us to stop shouting and think about leadership building
@cginisty
People trust their pairs more than official leaders
Trust in information created on social networking sites:
@cginisty
Leadership is a buzz word
@cginisty
At the social media age, The leadership quest is an audience’s natural need taking the form of the instinctive and ongoing discovery of organizations, brands, personalities
that inspire. (and it is most of the time out of our control)
@cginisty
The leadership opportunityAt the social media age
COMMUNICATEBEHAVE INTERACT INFLUENCE
CREATE
MEASURE
@cginisty
COMMUNICATEBEHAVE INTERACT INFLUENCE
CREATE
Jaha Dukureh
@cginisty
COMMUNICATEBEHAVE INTERACT INFLUENCE
CREATE
Malala Yousafzai
@cginisty
COMMUNICATEBEHAVE INTERACT INFLUENCE
CREATE
Muhammad Yunus
@cginisty
COMMUNICATEBEHAVE INTERACT INFLUENCE
CREATE
Edward Snowden
@cginisty
COMMUNICATEBEHAVE INTERACT INFLUENCE
CREATE
RedBull
@cginisty
Leaders are not super heros. Leadership is in our DNA
@cginisty
Real leaders…
• A true Role model
• Valuing honesty as a policy
• Focus on others’ needs
• Managing a balance between challenge and support
• Committed to developing a next generation
@cginisty
• A true Role model
• Valuing honesty as a policy
• Focus on others’ needs
• Managing a balance between challenge and support
• Committed to developing a next generation
@cginisty
Thank you!