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    India 2020: What India will Look Like in the FutureTodays Corporate Trends Where is India beginning to steal Chinas Thunder?

    France HoudardManaging Director

    [email protected] 2011

    Copyright 2011 Exolus. All rights reserved.

    GlobalStrategy

    GlobalChallenges

    Executable Solu t ions

    http://www.exolus.com/
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    1Copyright 2011 Exolus. All rights reserved. .

    Why?

    Preface: What Does India Look Like from Space? At Night?

    Source: NASA (United States National Aeronautics and Space Administration)

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    2Copyright 2011 Exolus. All rights reserved. .

    INTRODUCTION: India Structural Framework and Forward Trends . . .

    http://upload.wikimedia.org/wikipedia/commons/4/41/Flag_of_India.svg
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    3Copyright 2011 Exolus. All rights reserved. . Source: World Bank

    2009 GDP*

    6,4 trillionsde $ 3,6 trillionsde $

    $4.1 tr $3.8 tr $9.1 tr $14.2 tr

    US

    China India

    $14.1 tr

    JapanJapan

    EU-27

    France

    UK

    Germany

    2020 GDP*

    $30.0 tr $13.4 tr $28.8 tr $6.8 tr $29.6 tr

    US

    India

    China

    Japan

    EU-27

    France

    UK

    Germany

    The FUTURE (2020): World Bank Projects India as #3 Economy in WorldGDP* PPP-adjusted

    GDP* PPP-adjusted

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    Indias Middle Class: 45 million (2010) 100 million (2025)

    Wealth Trend: Forward Trend in Growing Middle Class

    Sources : Urbanization Rates, Population based on UN, World Urbanization Prospects 2007 ; MGI Consumer Demand 2008

    27 2012 8 5

    6 23 41

    2514

    4358

    31

    8

    0

    20

    40

    60

    80

    100

    120

    140

    1985 1995 2005 2015 2025

    Middle Class Income Bands for Urban Household

    Urban Household Income( US $ - PPP - Adjusted )

    Global >= US$ 22,158

    Upper Middle Class >= US$11,079 - 22,158

    Lower Middle Class >= US$4,431 11,079

    Poor

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    Urbanization Trend: Forward Trend in Mass Migration into Cities

    Indias Urban Population: 340 million (2010) 465 million (2020)

    Source: World Urbanization Prospects 2007

    220 290340

    465 590

    636

    750815

    847

    880

    0

    200

    400

    600

    800

    1000

    1200

    1400

    1600

    1991 2001 2008 2020 2030

    Indias Urban Population Growth

    Rural Population(million)

    Urban Population(million)

    Urbanization

    0.86 billion

    1.04 billion

    1.2 billion

    1.3 billion

    1.5 billion

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    7/366Copyright 2011 Exolus. All rights reserved. . Source: Exolus Research

    Large-Scale Transportation Upgrades Catalyze Full Range of Investments

    Infrastructure Trend: Can New Infrastructure Catalyze R&D & Manufacturing?

    Srinagar

    Chandigarh

    New Delhi

    Jaipur Lucknow

    Bangalore

    Mumbai

    Chennai

    Hyderabad

    Gandhinagar

    Guwahati

    Kolkata

    Bhubaneshwar

    JammuPathankot

    Ludhiana

    Agra

    Nagpur

    Pune

    Gwalior

    Vijayawada

    Coimbatore

    Kochi Madurai

    Vishakapatnam

    CuttackBaleshwar

    AllahabadVaranasi

    Kanpur

    Silchar Ahmedabad

    SuratVadodara

    Udaipur Kota

    RajkotPorbandar

    Golden Quadrilateral

    North-South Corridor East-West Corridor

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    8/367Copyright 2011 Exolus. All rights reserved. . Source: Exolus Research

    Indias Strengthening A -Cities

    Framework: Resulting A-Cities (Highest Population / Foreign Investment)

    Srinagar

    Chandigarh

    New Delhi

    Jaipur Lucknow

    Bangalore

    Mumbai

    Chennai

    Hyderabad

    Gandhinagar

    Guwahati

    Kolkata

    Bhubaneshwar

    JammuPathankot

    Ludhiana

    Agra

    Nagpur

    Pune

    Gwalior

    Vijayawada

    Coimbatore

    Kochi Madurai

    Vishakapatnam

    CuttackBaleshwar

    AllahabadVaranasi

    Kanpur

    Silchar Ahmedabad

    SuratVadodara

    Udaipur Kota

    RajkotPorbandar

    A-Cities Highest Population and FDI

    Golden QuadrilateralNorth-South Corridor East-West Corridor

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    10Copyright 2011 Exolus. All rights reserved. .

    Success in BPO Leads to Oversubscription of Key Cities

    1. BPO/ITO: India Global Leader in BPO / ITO

    Source: NASSCOM

    Leading BPO Cities

    Next Tier BPO Cities

    Chandigarh

    Delhi

    GurgaonFaridabad

    Jaipur

    Vadodara Ahmedabad

    Mumbai

    Pune

    Indore

    Nagpur Kolkata

    Bhubaneswar

    Visakhapatnam

    Kochi

    Trivandrum

    TiruchirappalliMadurai

    A-Cities Highest Population and FDI

    Noida

    Lucknow

    Mangalore

    Coimbatore

    Hyderabad

    ChennaiBangalore

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    11Copyright 2011 Exolus. All rights reserved. .

    IT-BPO Growth Rate @ 11.9% CAGR

    1. BPO/ITO: Explosive Growth of BPO and ITO Projected through 2020

    India IT-BPO Projected Growth(2010 2020F)

    23 23 23 23 2350

    5058 65

    7388

    175

    0

    50

    100

    150

    200

    250

    2010 2011 2012 2013 2014 future 2020

    111 bn

    225 bn

    73 bn

    U S D B i l l i o n

    Export

    Domestic

    Source: NASSCOM

    81 bn88 bn

    96 bn

    100%Increase

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    12Copyright 2011 Exolus. All rights reserved. .

    New 2 nd and 3 rd Cities roughly 28% Cheaper than 1 st Tier Cities

    1. BPO/ITO: and Drives Emergence of 25 New Cities for BPO

    Srinagar

    Ludhiana Shimla

    Dehradun

    Gwalior

    Kanpur

    Allahabad

    PatnaVaranasi

    Gangtok

    Guwahati

    Siliguri

    Surat

    Nashik

    Bhopal

    Aurangabad

    Ranchi Durgapur

    Raipur

    Hyderabad

    VijayawadaHubli-Dharwad

    Mysore

    Bangalore

    PondicherrySalem

    Leading BPO Cities

    Next Tier BPO cities

    Follower Cities

    Aspirant Cities

    A-Cities Highest Population and FDI

    Chandigarh

    Delhi

    GurgaonFaridabad

    Jaipur

    Vadodara Ahmedabad

    Mumbai

    Pune

    Indore

    Nagpur Kolkata

    Bhubaneswar

    Visakhapatnam

    Kochi

    Trivandrum

    TiruchirappalliMadurai

    Noida

    Lucknow

    Mangalore

    Coimbatore

    Chennai

    Goa

    Source: NASSCOM

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    13Copyright 2011 Exolus. All rights reserved. .

    The Transition: Offshoring now up Value Chain to Core Business Processes

    Research & Development Sales / Marketing Production / Manufacturing

    4. Resources

    COST

    R&D Sales

    Service

    Sourcing

    Production /Assembly

    Distribution

    Engineering IT HR

    F&A Procure

    2. Knowledge 3. Markets

    DRIVINGShareholder Value

    Sales

    Manufacturing

    R&D

    Back OfficeBPO/ITO

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    14Copyright 2011 Exolus. All rights reserved. .

    The Future: and Outsourcing Core Processes to 3 rd Party Providers

    Contract Outsourcing: R&D (CRO/KPO) Sales (CSO) Manufacturing (CMO)

    R&D Sales

    Service

    Sourcing

    Production /Assembly

    Distribution

    Engineering IT HR

    F&A Procure

    4. Resources

    2. Knowledge 3. Markets

    DRIVINGShareholder Value

    CSO

    CMO

    CRO/KPO

    Back OfficeBPO/ITO

    Virtually Integrated Model

    CMO

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    15Copyright 2011 Exolus. All rights reserved. . Source: Centre for International Trade in Technology of IIFT, Companies Website

    2. Innovation: Big Pharma Deploying Upstream R&D Functions to India

    Evolving Biopharmaceutical Innovation Clusters

    West Bengal

    Hyderabad

    Kolkata

    Andhra Pradesh

    ArunachalPradesh

    Assam

    Bihar

    Chhattisgarh

    Gujarat

    HimachalPradesh

    Jammu / Kashmir

    Jharkhand

    Karnataka

    Kerala

    Madhya Pradesh

    Maharashtra

    Meghalaya

    Mizoram

    Punjab

    Rajasthan

    Sikkim

    Tamil Nadu

    Tripura

    Uttar Pradesh

    Uttarakhand

    Bangalore

    Pune

    Mumbai

    Gurgaon

    New Delhi

    Goa

    Manipur

    Orissa

    A-Cities Highest Population and FDI

    HaryanaNew Delhi

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    16Copyright 2011 Exolus. All rights reserved. . Source: Centre for International Trade in Technology of IIFT, Companies Website

    2. Innovation: Technology Deploying Upstream R&D Functions to India

    Evolving Technology Innovation Clusters

    West Bengal

    Hyderabad

    Kolkata

    Andhra Pradesh

    ArunachalPradesh

    Assam

    Bihar

    Chhattisgarh

    Gujarat

    Haryana

    HimachalPradesh

    Jammu / Kashmir

    Jharkhand

    Karnataka

    Kerala

    Madhya Pradesh

    Maharashtra

    Meghalaya

    Mizoram

    Punjab

    Rajasthan

    Sikkim

    Tamil Nadu

    Tripura

    Uttar Pradesh

    Uttarakhand

    New Delhi

    Bangalore

    Pune

    Noida

    A-Cities Highest Population and FDI

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    18Copyright 2011 Exolus. All rights reserved. . Source: Centre for International Trade in Technology of IIFT, Companies Website

    Evolving Chemical Innovation Clusters

    2. Innovation: Chemical-Based Deploying Upstream R&D Functions to India

    West BengalKolkata

    Andhra Pradesh

    ArunachalPradesh

    Assam

    Bihar

    Chhattisgarh

    Gujarat

    HimachalPradesh

    Jammu / Kashmir

    Jharkhand

    Karnataka

    Kerala

    Madhya Pradesh

    Maharashtra

    Meghalaya

    Mizoram

    Punjab

    Rajasthan

    Sikkim

    Tamil Nadu

    Tripura

    Uttar Pradesh

    Uttarakhand

    Bangalore

    Pune

    Mumbai

    Gurgaon

    Vadodara

    Hyderabad

    A-Cities Highest Population and FDI

    HaryanaNew Delhi

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    19Copyright 2011 Exolus. All rights reserved. .

    3. Market/Revenues: Car Sales Proxy for Directional Market Sizing?

    Car Penetration Highest in India Risking Steeply

    Sources: Association of European Business; Autostat;; Other

    0

    100

    200

    300

    400

    500

    600

    700

    2010 2020 2030 2040 2050

    RussiaBrazilChina

    India

    Car Penetration in BRIC(units per 1,000 people) Car Penetration in India(units per 1,000 people)

    0

    10

    20

    30

    40

    50

    60

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    20Copyright 2011 Exolus. All rights reserved. .

    USD28 billion Market by 2015 9 th in World

    Pharmaceutical Market Size Country Ranking(USD billion)

    Sources: IMS; GSK, Assessment of Opportunity for Pharmaceutical Manufacturers in Emerging Markets JMCP; Monitor Analysis; Exolus

    3. Market: India Projected to be Worlds 9 th Largest Pharma Market by 2015

    2000USA 150

    Japan 58

    Germany 17France 17

    UK 11

    Italy 11

    China 6.8

    Brazil 6.7

    Canada 6.3

    Spain 6.2

    2005USA 262

    Japan 65

    Germany 24France 21

    UK 16

    Italy 15

    China 13

    Brazil 10

    Canada 10

    Spain 9.8

    2010USA 441

    Japan 75

    Germany 48France 39

    China 34

    UK 32

    Italy 28

    Brazil 24

    Canada 22

    Spain 21

    2015F Top 9USA 524

    China 103

    Japan 85Germany 55

    Brazil 47

    France 44

    UK 36

    Italy 31

    Russia 30

    India 28

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    21Copyright 2011 Exolus. All rights reserved. .

    3. Market: High Spending Continues through Global Economic Crisis

    Sales Growing at 8.7% CAGR

    Source: EIU; Business Monitor International

    U S D B i l l i o n

    0

    100

    200

    300

    400

    500

    600

    700

    800

    900

    2003 2004 2005 2006 2007 2008 2009 2010 2011F 2012F 2013F 2014F 2015F

    CAGR = 8.7%

    Retail Sales(2003 2015F)

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    22Copyright 2011 Exolus. All rights reserved. .

    India Per Capita GDP(USD, PPP-Adjusted)

    Manipur Mizoram

    Andhra Pradesh

    AssamBihar

    Chhattisgarh

    Goa

    Gujarat

    Haryana

    HimachalPradesh

    Jammu/Kashmir

    Jharkhand

    Karnataka

    Kerala

    Madhya Pradesh

    Maharashtra

    Meghalaya

    Orissa

    Punjab

    RajasthanSikkim

    Tamil Nadu

    Tripura

    Uttar Pradesh

    Uttarakhand

    West Bengal

    New Delhi

    Arunachal Pradesh

    Nagaland

    3. Market: Significant Income Stratification Trends across India

    Wealth Bands Emerging across Country

    Per Capita GDP

    (USD, PPP-Adjusted)> 5,600

    4,200 5,600

    2,800 4,200

    1,400 2,800

    0 1,400

    Source: Ministry of Statistics and Programme Implementation: CIA World Factbook; Exolus Research

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    24Copyright 2011 Exolus. All rights reserved. . Source: World Bank Database

    FDI has Spiked in India Sustained through Global Economic Crisis

    0

    5

    10

    15

    20

    25

    30

    35

    40

    45

    Foreign Direct Investment Inflows(1990 2010)

    U S D B i l l i o n

    4. Production: India FDI Soars through Crisis, Strong Vote of Confidence

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    25Copyright 2011 Exolus. All rights reserved. .

    4. Production: Explosive Automotive Production Deployment to India

    Automotive Production Clusters

    Srinagar

    Chandigarh

    New Delhi

    Jaipur Lucknow

    Bangalore

    Mumbai

    Chennai

    Hyderabad

    Gandhinagar

    Guwahati

    Kolkata

    Bhubaneshwar

    JammuPathankot

    Ludhiana

    Agra

    Nagpur

    Pune

    Gwalior

    Vijayawada

    Coimbatore

    Kochi Madurai

    Vishakapatnam

    CuttackBaleshwar

    AllahabadVaranasi

    Kanpur

    Silchar Ahmedabad

    SuratVadodara

    Udaipur Kota

    RajkotPorbandar

    Mangalore

    Cities with in cluster : Bangalore, Chennai, Hosur

    Cities with in cluster : Baroda,Halo l, Mumbai, Pune, Nasik ,A u r an g ab ad

    Cities with in cluster : Kolkata

    Cities with in cluster : New Delh i, Gurgaon, Noida, Ghaziabad ,Ludh iana, Har idwar

    A-Cities Highest Population and FDI

    Sources: All Publically Available Information, Company Websites

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    26Copyright 2011 Exolus. All rights reserved. .

    4. Production: Big Pharma Production Deploying to India

    Biotechnology and Biopharmaceutical Production Clusters

    Sources: All Publically Available Information, Company Websites

    Srinagar

    Chandigarh

    New Delhi

    Jaipur Lucknow

    Bangalore

    Mumbai

    Chennai

    Hyderabad

    Gandhinagar

    Guwahati

    Kolkata

    Bhubaneshwar

    JammuPathankot

    Ludhiana

    Agra

    Nagpur

    Pune

    Gwalior

    Vijayawada

    Coimbatore

    Kochi Madurai

    Vishakapatnam

    CuttackBaleshwar

    AllahabadVaranasi

    Kanpur

    Silchar Ahmedabad

    SuratVadodara

    Udaipur Kota

    RajkotPorbandar

    Mangalore

    A-Cities Highest Population and FDI

    Cities with in cluster : Bangalore, Chennai

    Cities with in cluster : Goa, Mumbai,daman, Nasik , Thane, Aurangabad

    Cities with in cluster : Baroda, Ankleshwar

    A h med ab ad ,

    Cities with in cluster : Manesar, Jammu, Baddi,Pantnagar

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    27Copyright 2011 Exolus. All rights reserved. .

    4. Production: Technology Production Deploying to India

    Technology Hardware Production Clusters

    Sources: All Publically Available Information, Company Websites

    Srinagar

    Chandigarh

    New Delhi

    Jaipur Lucknow

    Bangalore

    Mumbai

    Chennai

    Hyderabad

    Gandhinagar

    Guwahati

    Kolkata

    Bhubaneshwar

    JammuPathankot

    Ludhiana

    Agra

    Nagpur

    Pune

    Gwalior

    Vijayawada

    Coimbatore

    Kochi Madurai

    Vishakapatnam

    CuttackBaleshwar

    AllahabadVaranasi

    Kanpur

    Silchar Ahmedabad

    SuratVadodara

    Udaipur Kota

    RajkotPorbandar

    Mangalore

    A-Cities Highest Population and FDI

    Cities with in cluster : Bangalore,Chennai

    Cities with in cluster : K o lk a ta

    Cities with in cluster : Baddi,Mansear

    Cities with in cluster : Pune,Hyderabad

    F Wh P O i l M k /R /I i E l ?

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    28Copyright 2011 Exolus. All rights reserved. .

    Future: Where are Pareto-Optimal Market/Resource/Innovation Envelopes?

    Intersection of Wealth + Production Clusters + R&D Hubs + A-Cities

    Per Capita GDP(USD, PPP-Adjusted)

    > 5,6004,200 5,600

    2,800 4,200

    1,400 2,800

    0 1,400

    Per Capita GDP(USD, PPP-Adjusted)

    > 5,600

    4,200 5,600

    2,800 4,200

    1,400 2,800

    0 1,400

    Source: Ministry of Statistics and Programme Implementation: CIA World Factbook; Exolus Research

    Manipur

    Mizoram

    Nagaland

    Arunachal Pradesh

    Andhra Pradesh

    AssamBihar

    Chhattisgarh

    Goa

    Gujarat

    Haryana

    Himachal Pradesh

    Jammu / Kashmir

    Jharkhand

    Karnataka

    Kerala

    Madhya Pradesh

    Maharashtra

    Meghalaya

    Orissa

    Punjab

    RajasthanSikkim

    Tamil Nadu

    Tripura

    Uttar Pradesh

    Uttarakhand

    West Bengal

    New Delhi

    A-Cities Highest Population and FDI

    GurgaonNoida

    Innovation Hub

    Production Cluster

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    29Copyright 2011 Exolus. All rights reserved. .

    Indias Economic Health

    S i E ti S l t I di Att ti D ti ti

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    30Copyright 2011 Exolus. All rights reserved. .

    Senior Executives Select India as Attractive Destination

    India Top-3 Investment Destination in World

    Source: World Investment Prospects 2009 - 2011

    0

    10

    20

    30

    40

    50

    60

    C h i n a

    U n

    i t e d S t a t e s

    I n d i a

    B r a z

    i l

    R u s s

    i a

    U . K .

    G e r m a n y

    A u s

    t r a

    l i a

    I n d o n e s

    i a

    C a n a

    d a

    V i e t n a m

    M e x i c o

    P o

    l a n

    d

    F r a n c e

    Top 14 Most Attractive Destinations for Future Investment

    (2009 2011)%

    P e r c e n

    t o

    f R e s p o n s e s

    India Economic Outlook: Large Forex Reserves Healthy Banking System

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    31Copyright 2011 Exolus. All rights reserved. .

    India Economic Outlook: Large Forex Reserves, Healthy Banking System

    Worlds 7 th Largest Forex Reserves Low Non - Performance Loan Healthy CAGR

    India Holds The Worlds 7th Largest Foreign Exchange Reserves: USD 316 billion

    In 2011 the Central Bank has accumulated over USD 316 billion in foreign reserves, from USD 38

    billions in year 2000 at CAGR 23.6%.

    The accumulation of large external surplus means financial system enjoys abundant liquidity.

    Low Bank Non-Performing Loans to Total Gross Loans

    Bank non-performing loans decreased to 2% in 2010, from 13% in 2000.

    Robust Growth in Indias Banking System

    Commercial bank deposits in India increased at CARG 18.5% from 2001 to 2009.

    Commercial bank credit in India grew at CARG at 23% from 2001 to 2009

    Source: RBI

    http://www.exolus.com/
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    32Copyright 2011 Exolus. All rights reserved. .

    For a Comparative Perspective with the other BRIC Countries

    Please Refer to the Following Research Reports

    Found on Slideshare @http://www.slideshare.net/contest/worlds-best-presentation-contest-2010/entries

    http://www.slideshare.net/Exolus/brazil-2020-what-will-brazil-look-like-in-the-future

    http://www.slideshare.net/Exolus/russia-2020-what-will-russia-look-like-in-the-future

    Download Reports @www.exolus.com/en/knowledge/research.html

    China 2020 Brazil 2020 Russia 2020

    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