today’s goals - webjunction · today’s goals by the end of today’s session you will be able...
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Today’s GoalsBy the end of today’s session you will be able to…
Understand why and how to conduct a survey Discover the steps to running a survey Describe the elements of an effective survey Identify 5 main question types
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How surveys impactimpact ourour lives
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• Make informed or “good” decisionsTh lt i ht i • The results might surprise you
• Fast & easy to administery• Meeting peoples’ needs = succe$$
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Surveys are great for:
Short answersIdentifying issues
l i Evaluating programsInput from many peoplep y p pDecisions based on numbers( tit ti d t )(quantitative data)
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Surveys are poorer for:
Knowing whyg yComplex issues
f f lInput from few peopleKnowing “how good” not g g“how much” (qualitative)
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A Steps to running a surveyA. Steps to running a surveyB. Elements of an effective
surveyC Five 5 main question typesC. Five 5 main question types
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A. Steps in running a survey
1 Clearly define1. Clearly define the goal of the survey
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Why are we conducting this survey? What do we want to know? How will we use this info? Keep your goal focused and specific.
EX: “The goal of this survey is to understand the needs f t i th t t 6 ” of our customers in the next two years‐ 2014‐16.”
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SMART goals
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2. Decide whom to survey
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3 Prepare questions that match3. Prepare questions that match the goalsg
Children will read more books as a result of story hourresult of story hour
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End the survey with a positive tone
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4. Decide: online vs. paper, or both
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Free online survey tools
www.questionpro.com
docs.google.com/forms
www.surveymonkey.com
www.skydrive.com
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Advantage: computerized surveysAdvantage: computerized surveys summarize for you
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5. Pre‐test your survey Ask 5‐10 people to take the survey
W hi diffi l f i Was anything difficult or confusing?
Look at how people responded Look at how people responded—Did the right questions get asked? Did people answer consistently with what was asked? p p y(If you expected an apple did you get one?)
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M k i t b d thMake improvements based on the pre‐testpre test
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6. Get the survey out
ListservsYour website
b kFacebookUtility billUt ty bPaper copy
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Publicize the survey
B Be sure your target audience knows about the surveyy
Take our survey!
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Effective library surveys
have clear questions & answersq
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Clear, straightforward language that is easy f t d t dfor everyone to understand
d lk ( l b )No trade talk (EX: library acronyms)
No highfalutin words
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Divide questions into 3 groups:
1. Must know 2. Useful to know2. Useful to know3. Nice to know
Focus on #1 and get rid of the rest
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Clearly outline what info you need
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Logical flow to the questions
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Use demographics
Age in roughly equal ranges Gender Library use Other things that may impact g ythe results
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Add a comments section People can write in things not asked elsewhere Adds stories & interest to the results You’ll get lots of positive feedback
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d d &Consider your target audience & how to reach themhow to reach them
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Avoid measurement errors
Poorly worded questions Faulty assumptions Imperfect scales
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Avoid biased questions
EX: Do you think it is unfair for training to only be offered when training to only be offered when mothers are at home during the day?
Better: When do you think training h ld b ff d h lib ?should be offered at the library?
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One word may bias a question
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Avoid modifying adjectives such as
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Avoid questions with negativesEX: Are you against having EX: Are you against having computer training for seniors?
Better: Would you like computer training for seniors?training for seniors?
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Avoid double questionsEX: Do you think the library should offer computer training and offer follow‐up training as requested?
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Avoid Difficult questions Hypothetical questions: what if…
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Effective Answers:Have mutually exclusive options – A or B, not both (unless they can check all that apply)
If using multiple choice, list all possible responses
Gi “ h ” i d l h i i h i Give “other” option and let them write in their answer, if appropriate
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Which answer set works best for, “Do you like children?”Do you like children?
Yes — No
OROR
Y M b N N/AYes— Maybe — No — N/A
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Which answer set is better?
Poor –Average –Above Average –Excellent –Superior
Poor –Below Avg. –Average —Above Avg. –Excellent
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Distinct answers
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d d h fStandardize the arrangement of responsesresponses
EX: high to low in allEX: high to low in all
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Case study: 1936 Literary Digest pollg p
Largest ll poll ever:
10 million peoplep p
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5 main types of survey questions
Multiple choicepOrdinalI t lIntervalRatioOpen ended
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Multiple choice Choose from options
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Use an “Other” option
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Ordinal
Please rank the following from 1‐5 in order of importance 1 for the least important and 5 for the importance, 1 for the least important and 5 for the most important.
___ Hours openComputers available___ p
___ Books/ materials I want___ Programsg___ Children’s homework help
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IntervalMost commonly used—scales of agreement, satisfaction
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Ratio EX: Income, hours, age
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Open ended
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U bi ti f tiUse a combination of question stylesstyles Mostly checklists, with one or two open‐ended
ti Thi t h d f t d questions. This way you can get hard facts and supporting beliefs and feelings.
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Improving your response rates The shorter your survey the better the response rate Make the questions relevant to your audience Third party endorsement
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Incentives
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Use the results to
EvaluateImproveAdvocateAdvocate
Save the galaxy
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We can do this!
Colleen Eggett, Training Coordinator Colleen Eggett, Training Coordinator Utah State Library
801‐715‐6776801 715 6776