TOC COMMENTARY

TOC IDEAS

PHOTO SHOOT PLAN

PHOTOSHOOT IMAGES IMAGE 1: This is the mid shot model pose that I suggested for the first and possibly second ideas. I wanted the model to be slightly side on, so I could position her against the left of the TOC. I like the red jumper because it fits with the colour scheme of the magazine. The bandana and glasses are also particularly associated with the genre. The pose also gives the sense of status that I like as well as the shot is taken from slightly below the model’s eyeline, which again means she seems more authoritative. Half of the model’s elbow is, however out of the frame, this means it becomes increasingly difficult to manipulate this image. Similarly I feel the pose is too similar to that of my cover and double page spread.

IMAGE 2: The idea of this image was to have my model ‘holding up’ the world or the title of the page. I also wanted it to look like she was working a crowd at a concert. The shot from behind is unconventional in the magazine industry however I liked it because it feels as if she is presenting the contents to the audience. The background is also easily removable so I could place her on a different background if need be. The shot is, however, a mid shot, which means the amount that can be done with it is somewhat restricted.

FIRST DRAFT

My initial draft has strong points but needs much improvement. I like the graphical use of the ‘W’ behind the model and the above “Incoming text” however I feel that the whole think needs to be darker. In order to fit with the rest of my magazine. The front cover and the DPS have quite dark black and reds and I think that this might need to match the rest. Though the idea of a receipt displaying the editorial pillars is graphically pleasing it does feel slightly out of place given the graphical quality of my magazine.

FEEDBACK: •  May need to be darker •  The image is a little too big for the

TOC and so it overwhelms the page •  The image is too close up (consider a

re-shoot) •  There are too many different colours

on this page. •  Too many fonts •  The cyclone text should be white

because it sticks out too much.

ADDITIONAL CHOSEN PHOTO I like this photo better for my TOC because I feel it is a wider shot in addition to this the pose is different to that of both the other pages. The image features a relatively white background and so again I can remove the model and put her in front of a darker background. I also may consider putting the image in black and white because I feel the colour of the jacket stand out from the unifying theme of my magazine. The fist in the air has connotations of power, but links specifically with the “black power” raised fist which, though being an old gesture, is often used in the Hip Hop industry and referenced in many Rap songs. However the model’s expression is quite cheery and will contrast with some of the more image heavy pictures on the DPS and front cover. I like having the two extremes of the hyper real hip hop façade, but also the more realistic grounded images. In this respect I like this photo. I think it is much like a campaign or propaganda poster and I think this is very synonymous with the genre and the idea of these rap icons being like a type of royalty, so I may use it to look like a poster.

FINAL DESIGN The main idea behind my final design was to create a darker more edgy contents page to fit with the rest of the magazine. When looking through my magazine I found that the initial table of contents was too bright. What I like about this TOC is that it looks like a poster and combines the best aspects from the previous with the new style. The graphic ‘W; which was in the background returns along with one of the photos. I felt however that I wanted to go for closer up, portrait style images of the other featured artists and to go for a slightly unconventional lack of pictures. I drew a lot of inspiration for Vibe for my contents and how they use one main model and decorate around them with their editorial pillars. The premise of my magazine is a few main features and some regular sections and so I did not need a great deal of Pillars. I believe this TOC fits in better with the graphical style of the magazine whilst also adding a new dynamic to it.

EXTENSION: ADVERT

Upon studying Nike’s advertising campaigns I found they usually opt for heavily graphic images which are often superimposed or have effects coming off them. The most common thing I found was they have very short slogans in their heavily bold font and then a larger focus on the shoes themselves. They are usually very minimalist in their style but incredibly detailed. For this the idea was fighting against winter and I used the idea of fire and snow as two opposites.