toc bologna 2012: ebooks and apps: managing the collaborative publisher/developer relationship
DESCRIPTION
Children’s eBooks and apps offer both challenges and opportunitiesfor a children’s book publisher. Since developing an app or enhanced eBook is an expensive proposition, the panel will discuss the ways for a publisher to benefit from this emerging marketplace. Should they license the content to a developer, hire a developer to develop the digital version, or develop the app in collaboration with a developer? Also, since the marketplace is fragmented across retail stores managed by Apple, Google, Barnes & Noble, Amazon, and others, what is the best development and distribution strategy? The panelists will discuss these options along with the how to manage the relationship and expectations between thepublisher and the developer.Speakers: Deborah Forte, Dominique Raccah, Rana DiOrio. Moderated by Chintu ParikhTRANSCRIPT
eBooks and AppsManaging the Collaborative Publisher/Developer Relationship
Rana DiOrio | Chintu Parikh | Dominique Raccah
eBooks and AppsManaging Publisher/Developer Relationship
Agenda
Panelist introductions Market Landscape: Children’s Book apps and eBooks Strategic options for Publishers What to look for in a developer partner Case study: Little Pickle Press and Kite Readers Case study: Sourcebooks and Kite Readers Q & A
eBooks and AppsManaging Publisher/Developer Relationship
MARKET LANDSCAPE
eBooks and AppsManaging Publisher/Developer Relationship
eBooks and AppsManaging Publisher/Developer Relationship
App & eBook Store Statistics
App Stores*
• Apple App Store• 580K+ Active• 61K Book Cat. (10.4%)• 6K** Children’s books
• Google Play Store• 405K Total• 30K Books & Reference
• Nook Apps• 3200+ Total• 1100+ Children's
• Amazon App Store• 31K Total• 3.4K Books & Comics• 470 Children's
eBook Stores*
• iBookstore• 2500+ picture books• 990+ Enhanced children’s
• Nook Kids• 1680+ picture books• 660+ Read To Me• 40+ Read & Play
• Kindle Fire• 980+ children’s books
* Data as of 03/15/2012 **Estimate
eBooks and AppsManaging Publisher/Developer Relationship
Strategic Options for a Publisher
• License• Outsource development• Partnership• Subsidized development fee• Revenue share on sales• Co-development & co-marketing
eBooks and AppsManaging Publisher/Developer Relationship
Developer Considerations
• Development capabilities• Features supported• Platforms/devices supported
• Cost and business model• Creative capabilities• Marketing capabilities• App store connections• Marketing leverage
eBooks and AppsManaging Publisher/Developer Relationship
CASE STUDYLittle Pickle Press and Kite Readers
eBooks and AppsManaging Publisher/Developer Relationship
DEMONSTRATIONBeing Global App On iPad
Being Global
eBooks and AppsManaging Publisher/Developer Relationship
Areas of Collaboration
• Preliminary requirements • Initial design• Content• Leverage existing digital assets • Additional content developed• Outsourced graphic artist• Voice over recordings
• Initial development and feedback• Development of additional features and products • App review sessions• Education specialist• Focused group testing
• Marketing
eBooks and AppsManaging Publisher/Developer Relationship
Where are we now?
Apps• Being Global [at Macworld 01/26/12]• Featured by Google, Barnes & Noble, Macworld and Sony• Bologna Digital Ragazzi and Appy Award Finalist
• YFEB: In development
eBooks• Entire catalog live on iBookstore, Nook Kids and Kindle
Fire [February/March 2012]• eBooks featured within iBookstore & Nook Kids
eBooks and AppsManaging Publisher/Developer Relationship
CASE STUDYSourcebooks and Kite Readers
eBooks and AppsManaging Publisher/Developer Relationship
DEMONSTRATIONMrs. Claus Fixed Layout eBook On iPad
eBooks and AppsManaging Publisher/Developer Relationship
Areas of Collaboration
• Preliminary requirements • Initial design• Content• Leverage existing digital assets • Voice over recordings
• Development and feedback• Marketing• Reviews• eBook store placements
• Best seller on Nook
eBooks and AppsManaging Publisher/Developer Relationship
Q & A