Vice President Public Relations

District 37

Toastmaster Leadership Institute East

Presented by: Sharon Dawson, DTM

Date: June 27, 2015

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TM’s Definition of VP PR Role

Protect and publicize the Toastmasters brand.

Promote the club to local media.Maintain a club website.Join a Toastmasters-moderated social

networking website.Produce and distribute a club newsletter

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At the Club Meeting

Ask for contributions to the newsletter and website

Promote events from other clubs, such as T3 S3 in August

Promote TLIs, District Conferences

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Flyers & Business Cards

Members can distribute at their workplace, church, etc

Different themes: Want to Nail That Interview? Fear of Public Speaking? Elevator Speech

Pick Target AudienceNeighborhood Welcome Kits

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The Toastmaster Magazine

Post articles (with permission) to your club website or blog

Add label to front with your club website, Facebook, Meetup links

Leave at doctor's offices, coffee shops, gyms

Breakroom at work for Corporate Clubs

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Contact Local News Outlets

Club events - anniversaries, contestsNew officersMembers earning levels (CC, ACB, DTM,

etc)

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News Outlets

Newspaper Calendar of EventsTV Stations news deskTriangle Business Journal People on the

Move

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Promote Club Events to District

Submit event to the District Websitehttp://d37toastmasters.org/request-new-event/

Promote on District’s Facebook pagePersonally invite The Trio to attend

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#1 way people find your club

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1010

Toastmasters.Org listing

Date, timeAddressLinks to your club websiteMatches what user sees on your club

website

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Website

Address & DateGuest focusedPictures of club members, officersRecognition of accomplishments of

membersUsing Toastmasters branding

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District Meetup Group

Club meetingsSpecial EventsGuest focusedEnticing wording

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Tell meMore!

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TooWordy!

2020

Just Right!

Enticing Wording

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Facebook, Twitter, Instagram

Populate with Testimonials from club members

Advertise themes for the meetingsPost meeting summaries/picturesPost details from Conference, TLI

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Social Media

Facebook (for Grandmas?)TwitterLinkedIn GroupInstagramYouTube

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Ways to get the Word Out

Hold a SpeechcraftHold a Youth Leadership ProgramEventbrite for club meetings

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Google Your Club

Facebook, Twitter, Meetup shows up?Older websites out there with your Club's

name & old data?

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First video is from a talking bird; from 2011

Last updated 2011

Old, no current listings on there

Sharing

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Public Relations Committee

Delegate – Extravagant titlesNewsletter EditorWebmasterCheck PR email address & do updates

when you're on vacation

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Toastmasters Intn’l resources

Visual Branding page

www.toastmasters.org/vbp PR Corner

www.toastmasters.org/Members/PRCorner.aspx

Website usage guidelines

www.toastmasters.org/Web_Use

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Contact Information

Sharon Dawson, DTMWebsite: sharonadawson.com

LinkedIn: Sharon A. Dawson

Twitter: @SharonADawson

Thanks for Attending!

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