to the source: solestruck fall lookbook
DESCRIPTION
June 18, 2011. 200+ women attended our live casting call in Soho NYC. All the models for this lookbook were crowd-sourced. Any model that was chosen got put right into hair and make-up on the spot and is featured in this lookbook. Oh, and we also gave away 100+ pairs of shoes! Thanks so much to all our loyal fans, you're the reason why we do what we do!TRANSCRIPT
SOURCETO THE
SOLESTRUCK
NOTETo The Source by Lala Lopezwww.lalanyc.com
9:45AM, I walked up to the shooting space for the Solestruck Fall 2011 Lookbook, only to gawk at the whopping 125 girls that were lined up on Soho’s Greene Street. Every single girl on that line had their own look, their own style and their own point of view. I was super stoked to meet all the girls in the casting, who all gushed about their love for shoes, fashion and New York City. As the speakers blasted ‘Who Runs the World (Girls)’ by Beyonce, we all knew it was bound to be an amazing shooting day. As these stylish ladies queued up in front of the Solestruck team and I, it was incredibly difficult to pick only 8 girls from all the 125 beauties we saw that morning.
By noon, we had our picks ready to go into hair and makeup. After each girl had been glamified and made camera-ready, I walked them through our wardrobe department to talk about their personal style and what their dream outfit would be. As we got each girl ready, we played on the high-low aspect of dressing. There were 50 stellar clothing collections that we got to pair with the darling array of Solestruck shoe selections that are out for the fall season. The crowd favorite was definitely the Finsk number, that would even give Lady Gaga a run for her money.
Our awesome photographer, Jose, snapped every one of the girls in tons of looks from our favorite designers and shoe brands. There was a frenzy of energy in the shooting space, a palpable sense of excitement and anticipation. I mean, what else could we expect? We went straight to the source of the Solestruck girl, whose affection for shoes and personal style is unparalleled. I’ve done a bunch of photoshoots in the past, but none have been more fun, fulfilling or exhilarating than working with this amazing group of girls for the Solestruck “To The Source” lookbook.
It’s remarkable to witness firsthand, the immense amount of loyalty and devotion that the Solestruck customer has. She’s powerful, smart and cooler than the average girl. There’s no doubt in my mind that the Solestruck girl is the future star model, blogger, editor, stylist, and even designer. And I’m unshakably confident that we will definitely be seeing a lot more from these girls in the very near future.
Always Remain Beautiful,Lala Lopez
CREDITSCreative Director: Ty McBride Head Stylist: Lala Lopez lalanyc.com.comPhotographer/Layout/Design: Jose C. Garcia josecgar.comPhoto Assistant: Marc RegasBehind the scenes photographer: Erik GustavVideo: Andrea CruzProduction Coordinator: Leone IslamAssistant: Erin FleschMakeup: Avion Baxter, Denise Mojica makeupbymojica.comHair: Keila Rivera, Dee of Double-D ProductionsProduction Assistants: Erika Broad, Amelia Burchard
Shot on location in Soho NYC, this entire event was staged and produced at the Enter Pronoun space at 65 Greene Street Floor 2.enterpronoun.com
Featuring styles from our Fall ’11 selection, the To The Source lookbook features items we will be showcasing on the site for the upcoming Fall/Winter season including styles from the below brands and collections:
80%20ALL CAPSAshCheap MondayDolce VitaEgo & GreedFINSK
With questions about the styles featured in TO THE SOURCE please email [email protected]
Models:
Elisabeth Lillie Sierra EchegarayPreity LamaSamantha Tarter Britt BoltonShartinique LeeTitilayo MutushiJessica Kwebetcha
Opening CeremonyPaulo RenatoPhilip SimonPlomoRachel ComeySam EdelmanSenso
Gee Wa Wa Jeffrey Campbell Irregular ChoiceMatikoMelissaMesseca Miista
ShakuhachiSolestruck VintageUnifVagabondWon Hundred
MOREClothing:
Motel motelrocks.comFunktional funktionalcollection.comJoyRich joyrichclothing.comSuzanne Rae suzannerae.comDolce Vita dolcevita.comLogan Neitzel loganneitzel.comCheap Monday cheapmonday.comZana zanabayne.comShakuhachi shakuhachi.netB.Calla Looks bcallalooksproject.comMary Meyer marymeyerclothing.comWon Hundred wonhundred.comIdom idomdesigns.comGabby Appelgate gabbyappelgate.comMaurie & Eve maurieandeve.comUNIF unifclothing.com
Jewelry:
CB Designs NYC CBdesignsNYC.etsy.com Britt by Britt brittbybritt.comAccessory Artists accessoryartists.comIsta Jewelry istajewelry.comMelanie Marie melaniemarie.com
Eighteenth eighteenthnyc.comCarrie Parry carrieparry.comHaleh Nematzadeh haleh.tvMinimarket minimarket.seMjolk mjolkhomme.comWood Wood woodwood.dkHenrik Vibskov henrikvibskov.comChromat chromatgarments.comH Fredriksson hfredriksson.comStudy study-ny.comUpstate youreupstate.comSpratters & Jayne sprattersandjayne.comEva & Bernard eva-bernard.comWicce wiccedesign.comJewel by Lisa jewelbylisa.com.ng
TNEMNRODA tnemnroda.bigcartel.comAF148-AF147 af148-af147.comBijules bijulesnyc.comSimply Nova
DOLCE VITA Jemma Red Suede Platform Bootie
5
MIISTA Batilda Black Leather Buckle Bootie
6
JEFFREY CAMPBELL Trinity Gold Studded Boot
7
EGO & GREED Bowler-ESP Lace Up Espadrille in Kitten Print
8
FINSK Project 4 No. 116-105
9
MESSECA Madison High Heeled Clog
10
JEFFREY CAMPBELLWanted-G Round Toe Ankle Strap Pump
11
GEE WA WAEvfemia Double Gore Claw Bootie
12
JEFFREY CAMPBELL Blush Suede Buckle Bootie
13
JEFFREY CAMPBELL Ronson Block Heel Lace Up Bootie
14
OPENING CEREMONY Bernardette - 2 Velvet And Leather Platform Pump
15
JEFFREY CAMPBELL Detention Silver Metallic Wedge Bootie
16
PLOMO Julieta Mary Jane Platform
17
RACHEL COMEY Mars Combo Ankle Bootie
18
RACHEL COMEY Skeeter Red Suede Lace up Bootie
19
SENSO Delilah Aztek Print Architectual Inspired Fabric Bootie
20
SENSO Wilma Orange Cheetah Ankle Bootie
21
SHAKUHACHI Steel Cap Flat Lace Up Combat Boot
22
SOLESTRUCK Vintage Item # 1Kiltie Laredo Boot
23
UNIF Hellraiser Unisex Flat Studded Menswear Inspired Slipper
24
80%20 Kip Neon Accent Wedge Bootie
25
26 IRREGULAR CHOICE Carnaby Bond Kiltie Ankle Bootie
ALL CAPS Rosalie Suede Peep Toe Bootie
28
ASH Scott Black Classic Engineer Boot
29
ASH Zubroska Apres Ski Boot
30
CHEAP MONDAY Monolit Close Toe Inside Zip Wedge
32
CHEAP MONDAY Angel Low Single Gore Heel Bootie
33
CHEAP MONDAY Angle Cut Out Shoe Bootie
34
EGO & GREEDDriver Suede Lace Up Wedge Boot
35
FINSK Project 3 No. 116-97
37
IRREGULAR CHOICE Toad in The Hole Black Wedge Lace Up Boot
43
JEFFREY CAMPBELL Rumble Stacked Heel Ankle Boot
44
JEFFREY CAMPBELL Lana Lace Up Platform
45
JEFFREY CAMPBELL Zeke Black Leather Wedge With Ankle Band
46
JEFFREY CAMPBELL Tardy Lace Up Ankle Bootie
47
VAGABOND Vera Pointy Toe Double Gore Ankle Boot
48
JEFFREY CAMPBELL What Ankle Bootie With Button Detail
49MELISSA Kissing Rubber Lace Up Bootie
MATIKO Stella Mustard Wedge is a SOLESTRUCK Exclusive
50
MATIKO Stella Black Cheetah Combo is a SOLESTRUCK Exclusive
51
MELISSA Kissing Rubber Lace-up Bootie
52
MELISSAFeeling Rubber Corset Wedge
53
MESSECA Carla Sweater Wedge Boot
54
MESSECA Cris and Charmene Cuff Bootie
55
MESSECA Coraline Velvet Slashed Wedge
56
MESSECA Morgan Peep Toe Heel With Metal Detail
57OPENING CEREMONYBernardette - 2 Velvet And Leather Platform Pump
MIISTA Madde Platform Buckle Boot
58
MESSECA Gavin Black Leather Wood Platform
59
PAULO RENATO The 2000 Leather Round toe Pump
60
PHILIP SIMON Hiker Gum Sole Lace Up Wedge
61
PHILIP SIMONKevoik High Heeled Lace Up Boot
62
PLOMO Celia Tan Suede Fringe Lace Up Bootie
63
PLOMO Valentina Pony Fur Platform
64
SAM EDELMAN Petty Suede Square Heel Ankle Bootie
65
SENSO Haydin Zipper Trim Pull On Flat Boot
66 RACHEL COMEY Mars Single Gore Pull On Bootie
SHAKUHACHI Pony Lace Up Boot
67
SHAKUHACHIMetal Hell Lace Up Bootie
68
SOLESTRUCK Vintage Item # 25 High Heeled Tassel Loafer
69
VAGABOND Gaga Lace Up Boot
71
VAGABOND Grace 90´s Inspired Chelsea Boot
72
WON HUNDRED Day Lace Up Ankle Boot
74
VAGABOND Vera Short Suede Pointy Low Ankle Bootie
75
ALL CAPS Azalea Oversized Wood Wedge
76
IRREGULAR CHOICE Anabelle’s Trolley Diamond Heel Black Ankle Bootie
77
THANKS
A Special Thanks.
We would like to recognize our vendors who sponsored this project with free shoes and gifts for the models. The first 100 applicants on the scene for this project received gifts and shoes from: 80%20, DOLCE VITA, Jeffrey Campbell, Sam Edelman, Matiko and Irregular Choice. Without these amazing partnerships, our work would for sure be less fun and obviously less fruitful. Please continue to support these brands on our site.
Without our fans and support system, productions like this would not be possible. We would like to send out a giant thanks to the following people for making this event possible: Alex Gallatin and Julie Maddox at the Solestruck HQ, Natalia, Raphael and Michelle at Enter Pronoun, a special thanks to the doormen at 421 7th avenue for continually helping us load shoes into ungrateful taxis, and a giant thanks to Steph K for housing members of our Portland staff, and to Lite Bites of Greenpoint, Brooklyn for delivering lunch all the way to Soho.