to the · 2018-03-31 · • 2010 fifa world cup - moses mabhida hosted 7 fifa world cup matches,...

Presentation by:

Mr Vusi Mazibuko

to the

PMSA KZN Conference

Date: 18 April 2016

1. Project Mandate

2. City Vision

3. City Sport and Recreation Strategy

4. Relevance to the IDP

5. Stadium Design

6. Events

7. Income Streams

9. Staff Establishment

9. Stadium Partners

10. Comparison to other Stadia

11. Challenges

Infrastructure Development plays an important role to

stimulate the nation’s economic growth

The industry contributes immensely to the GDP

The success of any infrastructure project is determined by its ability to deliver on the required level of service

...............fit for purpose...........

The Stadium was delivered within the context of the City’s vision and Sport Strategy.

2010 FIFA World Cup provided an opportunity for the vision and the strategy to be realised.

By 2030 eThekwini will be Africa’s most caring and liveable city Moses Mabhida Stadium is in line with the City’s Vision

“Africa’s most liveable city” – by the creation of open public space and accessible and safe amenities such as the People’s Park, Kiddies playground and Imbizo Place. Also the offering of world class events.

“where all citizens live in harmony” – Hosting multi-cultural events that create platforms for social cohesion and where citizens from all racial groups can come, enjoy and share a common interest.

“growing its economy” – The economic impact of all types of events hosted at the stadium, as well as the stadium attractions that attract tourists from around the world.

“meeting people’s needs” – Creation of jobs for the community.

“in a city they are proud of” – As an iconic landmark for Durban, Moses Mabhida

Stadium contributes towards this vision for citizens to be proud of.

Event Hosting

Facility Provision and Management

Sports Development and Recreation

Plan 1 – Develop and Sustain our Spatial, Natural and Built Environment

Plan 2 – Developing a Prosperous, Diverse Economy and Employment Creation

• Facilitating Private Sector Investment and Partnership

• Leverage, influence and facilitate key infrastructure development & maximise Local Benefit

• Developing a Competitive Tourism Sector

Plan 3 – Creating a Quality Living Environment

Plan 4 – Fostering a Socially Equitable Environment

• Promoting the health of Citizens

Plan 5 – Creating a Platform for Growth, Empowerment and Skills Development

Plan 6 – Embracing our Cultural Diversity, Arts and Heritage

Access & Inclusivity

Plan 7 – Good Governance and Responsive Local Government

Plan 8 – Financially Accountable and Sustainable City

Part 1

Stadium Bowl 56 000 seating capacity stadium, capable of expanding to 80 000

A Premier Playing field that meets the requirements of major sporting bodies such as FIFA, International Rugby board (IRB) and International Olympic Committee (IOC)

Designed to accommodate an athletics track for track & field events

The required competition areas and facilities to host world class sports events

128 Suites capable of hosting 4 555 hospitality guests, as well as Business Club Lounges to host additional hospitality guests or to be used for a variety of functions

State-of-the-art VOC facility and technical equipment.

Part 1

Stadium Attractions SkyCar

• Unique/ One of a kind

• Gives visitors an opportunity to experience breathtaking views of the City, Indian Ocean and surrounding areas.

• Over 620 000 visitors have experienced the SkyCar since opening.

Adventure Walk

• Designed on the same very popular concept at the Sydney Harbour Bridge in Australia

• Gives the more adventurous visitor an opportunity to take a guided tour up 500 steps to the Top of the arch

Stadium Tours

• The stadium’s Guest Relations Officers take guests on guided tours within the stadium

• Opportunity for guests to experience and see the world class facilities on offer as well as the over 300 Art Collection pieces that are displayed throughout the stadium.

Stadium Attractions Big Rush Swing

• The only stadium swing and largest of any kind internationally - Confirmed by the Guinness Book of Records.

• Visitors get the opportunity to jump into the void 106 meters above the pitch and swing out in a huge 220 meter arc

Segway Tours

• No other stadia offer this unique experience of gliding on a Segway

• Visitors not only have the opportunity to see & experience the stadium but also have the opportunity to glide along the beachfront

Kiddies Play Area

• One of the most popular attractions for families with young children is the Kiddies Play Area in People’s Park.

• A variety of jungle gyms, swings and other fun equipment to play on

Stadium Attractions Run/ Walk / Ride Track

• Design of a 1km track around People’s Park

Bike Hire

• 2 wheeler, 4 wheeler as well as tandems for hire from STS Sports

Craft Market

• Open every 1st Saturday of the month

• Creating a platform for local foodies and designers of various crafts to showcase & sell products

People’s Park 2 Full size Fields

1km Running, Walking, Riding Track

Kiddies Playground

People’s Park Café

Heroes Walk

Annual Events

The stadium has the most technologically advanced ‘Cook Chill’ system which offers the highest possible Food Safety guarantees to clients and attendees, and the stadium adheres to the HACCP principals of operation.

Benefits of the Cook Chill System o Food Safety Protocols o Ability to Cater for very large numbers simultaneously o High Quality Cuisine

Moses Mabhida Stadium is the only stadium in Africa which offers this

capability, and the expertise required in order to activate these services.

Stadium Capabilities Major Tournaments

• 2010 FIFA World Cup - Moses Mabhida hosted 7 FIFA World Cup matches, including a semi-final attended by the likes of Paris Hilton, Leonoardo DiCaprio and John Travolta.

• 2013 Africa Cup of Nations

• T20 Cricket International – SA vs India

Local Football

• Hosting of Premier Soccer League Fixtures

• Hosting of Knock Out / Cup Fixtures - Has hosted seven PSL finals after the 2010 FIFA World Cup

• CAF Fixtures

• Home ground to Amazulu Football Club & Golden Arrows Football Club (Category A games)

Other Events

• Concerts such as Michael Buble, John Legend, Neil Diamond, Chris Brown, R Kelly, Snoop Lion etc.

• Live Action Events such as Nitro Circus which took place on the 19th Feb 2014

• Top Gear Festival – Moses Mabhida has successfully hosted the Top Gear Festival for three consecutive years which included live stadium shows as well as a street circuit

Pet Shop Boys Concert

Sundowner Jazz Sessions

John Legend Concert

MMS 5 Year Celebrations

Bafana Bafana vs Sudan

Castle Braai Day

MTN 8 Finals

Durban Day

KDC Skate Grand Slam

Good Sundae

Top Gear Festival

Fact Durban Rocks

Turbovite Jump City

Discovery / ECR Big Walk

Nedbank Cup Finals

Metro FM Awards After Party

Kaizer Chiefs CAF game

Nitro Circus Live

Vodacom Unlimited

Chris Brown Concert

Neil Diamond Concert

New Age Friendship Concert

R Kelly Concert

MTV Africa All Stars Concert

Red Bull Unlocked

Skyy Vodka

Idols Auditions

STATISTICS: STADIUM OPENING TO DATE (March 2016):

CATEGORY NO. OF EVENTS TOTAL PAX ENTERTAINED

Non-bowl 1433 228361

Bowl 142 2772725

People's Park 257 744011

STATISTICS: FINANCIAL YEAR TO DATE (1 JULY 2011 - 30 JUNE 2012 ):


Non-bowl 229 44812

Bowl 22 364550




Non-bowl 259 45667

Bowl 26 530879




Non-bowl 293 45184

Bowl 24 458766




Non-bowl 279 37325

Bowl 24 374201


STATISTICS: FINANCIAL YEAR TO DATE (1 JULY 2015 - 31 MARCH 2016 ):


Non-bowl 155 28637

Bowl 17 408128


Non Bowl Events 16%

Bowl Events 47%

Sponsorship 1%

Retail and Stadium Attractions

20%

Parking 1%

Suites and Business Clubs

7% People's Park 8%

There are 140 employees at the Stadium, excluding security, cleaners,

temporal staff on event days and staff employed by tenents on site

Staff functional areas include:

• Administration

• Technical and Maintenance

• Control room & CCTV

• Landscaping and Grounds

• Retail & Attractions

• Food & Beverages

• Events & Banqueting

• Marketing and Sales

All the above stadium partners currently have rights to suites and branding on Tier 1. Ola Ice-Creams - rights to sell ice-creams via vendors within the stadium bowl. (No branding rights)

ASSOCIATE PARTNERS

Amazulu FC

While at Premier league played between 10 & 15 home games at MMS per season

Office space

Training Fields – PP1 (1st team) / PP East – Development teams

Golden Arrows FC

Category A games played at MMS

Office space

Training Fields – PP3 & PP4 (1st team)

OTHER SA STADIUMS MOSES MABHIDA STADIUM

OPEN ON MATCH DAY ONLY OPEN 7 DAYS A WEEK LIFESTYLE DESTINATION

REVENUE FROM: BOWL EVENTS ONLY AND RELATED SUITE SALES AND SPONSORSHIPS

REVENUE FROM: BOWL EVENTS NON-BOWL FUNCTIONS, PEOPLES PARK EVENTS RETAIL LEASES RETAIL TOURIST ATTRACTIONS SUITE & HOSPITALITY SALES FOOD & BEVERAGE PRODUCTION SPONSORSHIPS & TRADE EXCHANGES BRAND DEVELOPMENT & ADVERTISING

OUTSOURCED EVENT MANAGEMENT MEANS LOSS OF INCOME & CONTROL

IN-HOUSE HIGHLY SKILLED EVENT MANAGEMENT SERVICES MEANS RETAINED INCOME AND HAPPIER CLIENTS

OUTSOURCED VIP & PUBLIC CATERING DUE TO LACK OF CAPABILITY MEANS LOSS OF INCOME & CONTROL

BUILT IN CAPABILITY AND HIGHLY SKILLED IN HOUSE FOOD & BEVERAGE SERVICES MEANS RETAINED INCOME AND HIGHER QUALITY PRODUCTION

OUTSOURCED HOSPITALITY SERVICE & SUITE SALES IN HOUSE CUSTOMER SALES & FRONT AND BACK OFHOUSE HOSPITALITY SERVICE PROVISION

OUTSOURCED OPERATIONS & FACILITY MANAGEMENT MEANS POOR MAINTENANCE & LACK OF STRATEGIC VALUE ADD

HIGHLY TRAINED & EXPERIENCED TECHNICAL STAFF COMPLEMENT STADIUM EVENTS AND MAINTAIN LIFE SPAN OF ASSET AS ONE TEAM

• Building a sustainable and diverse content

• The uncertain nature of PSL fixtures & tournaments.

• Promoters reluctant to bring concerts to Durban due to soft market and lack of technical equipment. Slowly changing.

• Many Bowl type of events require sponsorship or funding and therefore so reliant on City and/or Province for support.

to the · 2018-03-31 · • 2010 fifa world cup - moses mabhida hosted 7 fifa world cup matches,...

Documents