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Mary Kay AshSo confident, in fact,was confident.she founded her ownmakeup brand with just$5,000 in her pocket.From a tiny store in

worldwide brand Dallas in 1963 to a

instilled confidencein women for morethan 50 years.

in 2014, Mary Kay has

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research methods

10 20-2226

1112

18-19

313-17

2324

2

254-8 key findings creative execution

swot

production budget

strategy

creative rationale

media flow chart

banner ads

media

cwp

campaign evaluation

agency personnel

executive summary

Mary

Kay

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executive summaryWomen love cosmetics; it’s not a secret. However, what they love isn’t a particular brand, mascara bottle or non-oily facial crème. They love the after-application effect of trendiness, sex appeal, blemish control and overall beauty. So our campaign doesn’t just sell cosmetics, it sells confidence.

Women ages 18 to 25 don’t know Mary Kay products. They all know the brand, but generally they think Mary Kay is for their mothers or even their grandmothers. And that’s the problem.

For Mary Kay to thrive in the Millennial market, it needs to change its advertising approach. Mary Kay doesn’t need to change its products, corporate culture or distribution system.

The company just needs to make its brand more appealing. That means addressing the voiced perception of “creepiness” associated with makeup parties by emphasizing the individualized attention and cosmetic trial opportunities. Our research showed that Millennials want individualized attention; they’re just hesitant to attend a party where they feel forced to buy.

Our media plan will provide clear access to our potential consumer. When these millions of women pick up their copies of Cosmopolitan Magazine, they will see the gift of a Mary Kay cosmetic sample. When college students search LinkedIn for job postings, they will find an incentivized invitation to join with Mary Kay and become eligible for educational grants. And when ladies listen to Spotify, they will hear an

inspiring and lightly amusing message about Mary Kay.

Paid media are not the complete answer. Therefore, Mary Kay will launch Beauty and the Bus, a mobile Mary Kay party to take the brand to Millennial consumers. At national cheerleading competitions, Mary Kay will be at the top of the pyramid.

Mary Kay Ash was the paradigm of the confident, modern and indepen woman. She built an empire by honoring women. This campaign will bring that attitude to a new generation, helping these young women look and feel confident in their skin. And there’s nothing sexier than that.

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‘‘‘‘‘‘‘‘

research methodsThe first step in researching a brand or product is to talk informally, like chatting with friends over coffee. This step isn’t scientific, but it’s a good way to mold the direction of a multi-pronged research program.

The anecdotal conversations served as a base from which we created a survey to measure consumer attitudes toward various brands and, at the same time, explore the adaptability of the Mary Kay sales model to this different world of contemporary consumers.

We approached data gathering from two different yet complementary channels. We used the direct intercept model to build up a base of completed responses. Simultaneously, we launched a snowball effort on the internet. From the thousands of surveys dispersed, we received a statistically valid 430 responses completed by women within our target parameters. In the surveys, we asked respondents their makeup and skin care purchasing habits, cosmetic brand perceptions, thoughts on unconventional purchase points, and factors influencing consumer behavior.

Twitter proved to be a fascinating source of information on cosmetic brand perceptions and produced an unexpected result in terms of customer

Drug store shopping is taking a shot in the dark.”

It’s worth the wait to order through an IBC.”

My all-time favorite makeup product is Mary

Kay foundation.”

I learn better with the help of an IBC.”

engagement. We researched several Twitter posts and hashtags, including #Ew, #Grandma and #Love, to identify the positive and negative chatter associated with the Mary Kay brand and other cosmetic companies.

We staged focus groups to gather qualitative data about Mary Kay and its competitors. The groups expressed interest in Mary Kay’s products, but they were hesitant about the sales model. In the end, the qualitative data supported the quantitative data; nothing in the qualitative feedback contradicted the hard data from the surveys. Quite the contrary, the focus groups reinforced the learning.

To be certain that we could understand the company and the brand, agency planners interviewed more than a dozen current and former IBCs. These interviews gave us a deeper understanding of the IBC process and the Mary Kay sales model as a whole, not to mention insights into Mary Kay’s corporate culture.

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key findingsAwareness of the Mary Kay brand is not the problem; the problem is how the well-known brand is perceived. In fact, 97 percent of participants in our surveys and focus groups know the Mary Kay brand. But only 17 percent of young women referred to Mary Kay as my kind of brand, while 50 percent referred to Mary Kay as more my mother’s kind of brand and 33 percent as more my grandmother’s kind of brand. That is the perception and that is the problem.

The Absolute:

brandAvon 53 229 135

Benefit 144 150 102

CoverGirl 349 57 13

Lancome 105 216 77

Maybelline 332 75 9

M.A.C. 334 56 19

MaryKay 81 210 126

UrbanDecay 348 48 12

who uses what cosmetic brand?perception –

4

more my kind of brand

more my grandmother’s

kind of brand

more my mom’s kind of brand

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key findings (cont’d)Ninety-two percent of Millennials would consider purchasing cosmetics through a makeup party at a friend’s home, yet only 5 percent of them use this purchasing method. Herein lies a disconnect.

A few focus group participants had attended Mary Kay parties and loved them. However, the majority had never attended a Mary Kay party and had developed a firm perception of the party being a “creepy” gathering, which shames party goers into buying something out of guilt. The resistance to a makeup party is high and strong. If we cannot get this generation to come to the party, perhaps Mary Kay should bring the party to them.

Finding 1:

Finding 2:

Finding 3:

Seventy-nine percent of the women surveyed agreed that having their own individual beauty consultant who knows their preferences, style and budget would be appealing.

Trial is key. Eighty-nine percent of respondents try before they buy.

89%

79%

92%

5%n/r

21%

11%

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Consumers are not loyal to a brand. They are loyal to a product. So Millennials do not love – and stick to – one brand of makeup. Instead they shop à la carte to find their favorite products. The brand’s perception of being “old” has inhibitedMillennials from even considering products from Mary Kay.

Finding 4:

Finding 5:

Finding 6:

Eighty-eight percent of women want to connect with their IBC through digital communication, like email or text. Face-to-face interactions are not appealing to these young women.

Ninety-four percent of women would consider purchasing makeup and skin care products from the same company. Skin care products account for 44 percent of Mary Kay’s product mix.

Finding 7:Women research products more than men do before they buy. So Mary Kay needs to have a strong advertising presence, engaging consumers on social media, TV, audio and print.

8 friend makeup party

celebrity endorsement 7

6 blogger reviews

Twitter/Facebook 5

4 print ads

TV ads 3

2 mag articles & reviews

friends 1

before buying products, the most important sources to check out are, in ascending order:

key findings (cont’d)

preferred method of contact with IBC:

35%email

31%texting

12%

Xphone call no contact

12%

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Finding 8:Of the top 10 cosmetic companies on Twitter, Mary Kay has the fewest number of followers, yet it has the highest interaction-to-follower ratio. This Mary Kay site has relatively low penetration and very highengagement. Our Twitter chatter analysis showed that females feel strongly about Mary Kay, which ranked in the top three for all but one hashtag. The hashtags we tabulated included: #Love, #Fabulous, #Awesome, #Hot, #Ugly, #Gross, #Grandma, #Ew and #Ugh.

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

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.C.

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#UGLY

#GROSS

#GRANDMA

#EW

#UGH

#LOVE

#OBSESSED

#FABULO

US#A

WESOME

#HOT

mary kay

maybelline

lancome

mary kay

maybelline

lancome

mary kay

lancome

avon

lancome

mary kay

maybelline

lancome

mary kay

maybelline

mary kay

lancome

cover girl

lancome

maybelline

cover girl/avon

mary kay

lancome

cover girl/avon

lancome

maybelline

mary kay

lancome

maybelline

mary kay

1

3

hashtags searched

rank

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of brand

2


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swot

lHigh brand awarenesslPerceived as high-qualitylIBC sales model allows for personalization, trial and one-on-one interaction lCompany values

lNo retail storeslMisperception that orders cannot be purchased onlinelIBCs must pay for their products and sampleslInhibitions to trial: You either have to attend a Mary Kay party or buy the product without triallBrand perception of being for older womenlPrice

lExpand IBC footprint into 18-25 age demographiclResearch suggests young adults favorably disposed toward having their own IBClIBC model has the ability to create brand loyalty in an unfaithful target marketlIncrease trial among target audience

lLower-priced makeup is sufficient for Millennials lCompetition’s convenience of retail storeslThere are a lot of competitors targeting young adultslLack of financial resources in this age group

strengths weaknesses

opportunities threats:

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strategyTo attract and build lasting relationships with Millennials, we have to change the “old” stigma associated with the Mary Kay brand and put forward a positive, youthful image.

Millennials are unique, and they want you to know it. They don’t like advertising, and they certainly don’t trust companies. So it is essential to build a straightforward campaign focused on something which Millennials will perceive as authentic.

The message should be about them, not about the product.

When a woman is confident, she radiates energy. This energy triggers a chain reaction, touching everyone she meets. That is what Mary Kay Ash was all about – empowering women. The Mary Kay brand continues to empower women through its charity work and its product line. Mary Kay instills confidence and strength in women around the globe.

Strong, confident women are sexy.

Strong, confident women wear Mary Kay.

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cwp as gpsWhy are we advertising?Mary Kay, Inc., has more than 3 million independent beauty consultants, 200 products, and generates $8 billion in global sales, which positions it as one of the largest direct sellers of skin care and cosmetics in the world. But with an aging consumer base and IBC profile, Mary Kay must extend its relevance to younger generations, specifically ages 18 to 25.

To whom are we talking?Women, ages 18 to 25, who are independent and want to reinforce their confidence in their natural beauty.

What do they currently think?Good top-of-mind brand awareness, but think older women wear Mary Kay. High price. Target audience doesn’t understand IBC sales model.

What do we want them to think?Any look I want, any time I need it, is just a text or an email away.

Most persuasive idea?Confidence is sexy.

Why should they believe it?If I know I look good, I feel good – and that confidence is reflected in everything I do.

Are there any creative guide-lines or mandatories?Mary Kay logo

Tone of voice?Confident.

Bear in mind that beauty is individual and personal, that

the look and feeling you’re after is one with which you

can be comfortable each and every day of your life”‘‘ - Mary Kay Ash

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creative rationale

There is a pre-existing mindset that Millennials associate with the Mary Kay brand: “My grandmother wears that makeup.” The corollary to this perception is that Mary Kay is “not my kind of brand” and perception becomes reality when Millennials shy away from Mary Kay cosmetics.

Our creative strategy, then, becomes obvious: to alter that perception.

When women look good, they feel good. Hence our most persuasive idea: Confidence is sexy.

All our creative executions pivot from this thought. If you’re a cosmetic consumer, you won’t purchase a dull brand. You are what you wear. And, in this case, ladies wear confidence, with a splash of Mary Kay products.

We’re talking to women ages 18 to 25. These trendy people go out on the town, borrow makeup from friends, and ask for professional opinion.

Confidence is your own personal choice, and you should wear it like makeup.

We incorporate this message of confidence into print, digital, TV and audio creative executions. While these executions vary from educational grants to bold commercials to inspirational radio, the Mary Kay message remains consistent.

Millennials want to make a statement. We want that statement to be made with Mary Kay. Our creative executions do just that.

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creative executionsTo begin the work of transforming the perception of the Mary Kay brand, we will create a series of :15 commercials which reinforce the message that confidence is a choice for all young women. Mary Kay will run the commercials on Bravo TV and social media outlets. Three executions of this concept are described below.

In “Wonder Woman” a young, presumably shy girl makes the decision to put on her confidence and wow the world. (See storyboard.) In “XOXOXO,” a sweet, kissy girl sets her sights higher and opts to kiss the boy of her choice rather than her teddy bear. In “Role Models,” we highlight confident women who chose to change history’s narrative.

The promoted trend, #ConfidenceIsSexy, will flash at the end of each commercial.

BLOWLSofgirlstandinginlimbo.She’sdressedblandly,postureoftimidity.Big,horn rim glasses. Chewinggum.

CUTtofemalesymbolwithsmiley face in circle.

CUTtoMSofgirlblowingbubble. CUTtoGRAPHIC:“BLOW”

CUTtoTSofgirl,bubblegettingbigger.

YOURCUTtoGRAPHIC:“YOUR.” CUTtoTSofgirl,bubble

COVERCUTtoGRAPHIC:“COVER.”

1 2

5

3 4

6 7 8

storyboard continued on next page

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storyboard

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CUTtogirl,spinning. CUTtoclipofWonderWomanspinning.

CUTbacktogirlspinning,onlynowsheisstylishlydressedandbeautifullymadeup.

CONFIDENCE

CUTbacktoTSofgirl’sfaceasshetakesoffglassesseductively.

IS A CHOICE

CUTtoGRAPHIC:“ISACHOICE.”

WEAR IT LIKE MAKEUP

CUTtoFSofgirl,posedconfidently.

CUTtoGRAPHIC:“WEARITLIKEMAKEUP.”

CUTtoGRAPHIC:MaryKaylogowithhashtagunderneath.

Fadetoblack.

FV/O:Wearitlikemakeup

storyboard (cont’d)

CUTtoGRAPHIC:“CONFIDENCE.”

9 10 11 12

13 14 15

16 17 18

#ConfidenceIsSexy

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sample-carrier insertTrial is crucial. We’ll let 13,200,000 young women actually try Mary Kay products by inserting sample-carrier inserts into Cosmopolitan Magazine. Real products. Real consumers. Real trial.

15

clean

se

clean

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clean

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hydr

ate

hydr

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hydr

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ivory medium bronze

Care for the skin you are confident in.

Then apply the rest.

sample size

clean

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clean

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hydr

ate

hydr

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hydr

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ivory medium bronze

sample sizesample size

sample sizesample sizesample sizesample sizesample sizesample size

Confidence is a choice. Wear it like makeup.

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creative executions (cont’d)Spotify Advertisements A little reminder goes a long way. This Spotify ad will remind women of their beauty, while listing Mary Kay as a cosmetic option. Because, let’s face it, everyone can use a little boost once in a while.

Mary Kay Party on Wheels The women in our target group are hesitant to attend makeup parties. So let’s take the party to them. Building on last year’s brief college tour, the “Beauty and the Bus” tour will be a year-long, nationwide promotion with three objectives: to generate direct contact between IBCs and new customers, to facilitate trial and to recruit new IBCs. A bus based on the East Coast and another based on the West Coast will spend the year bringing Mary Kay to concerts, college campuses, and athletic events, capitalizing on the current popularity of pop-ups and putting the Mary Kay brand directly in front of Millennial consumers. At each stop, local IBCs will join the bus to meet the young women who come aboard to sample and get to know Mary Kay products.

The “Beauty and the Bus” tour will be promoted through Pinterest, a promot-ed trend (#BeautyAndTheBus), Face-book posts and the Bravo TV show,

Watch What Happens Live. Women will post Twitter and Instagram pictures while in the bus using the hashtag #BeautyandtheBus. Then, Mary Kay and consumers will pin those pictures on Pinterest. The 10 pictures with the most re-pins will receive a prize package. Another competition will also take place during the tour. Although Mary Kay will have a set schedule, one college/university will be added on as the last date of the tour. Throughout the tour, students from different educational institutions will have the opportunity to battle on social media for the Mary Kay bus to come to their campus. The campus with the most social media engagement wins.

#BeautyandtheBus

MV/O: “Take a second to look into the nearest mirror. Look at those bold, beautiful eyes. Those luscious lips that curve into a smile that compliment your cheekbones perfectly. Man, do I love that confident smile. All that’s missing is a little Mary Kay to brighten up that already radiant face. Click on the banner ad to find your own Individual Beauty Consultant. Remember, beautiful: Confidence is a choice. Wear it like makeup.”

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creative executions (cont’d)

eduKAYtion GrantsBuilding on the famous Mary Kay system of rewards for its top producers, we will establish a program specifically for younger IBCs. Instead of rewarding these top young producers with a pink Cadillac, Mary Kay will recognize their success with educational grants to the 15 top-selling IBCs between the ages of 18 and 25. At the cost equivalent of the traditional car lease, these $10,000 grants may be used for any form of education or career advancement training: tuition, reduction of student loans, advanced professional training and graduate school. Grants for IBCs promote the advancement of women and ultimately one of the core values of Mary Kay.

The educational grants will be promoted though banner ads, a promoted trend on Twitter (#eduKAYtion), Facebook posts, and the Bravo TV show, Watch What Happens Live.

Cheer/Dance SponsorshipMary Kay will become a sponsor for CheerLTD. CheerLTD hosts four events for college cheerleaders throughout the year. The biggest event, Nationals at Canam, presents Mary Kay with a single, prime booth space to promote trial, a full-page color ad and a featured jumbo screen ad in two arenas. The sponsorship also provides ads that direct to MaryKay.com, social media platforms and a link in eUpdates to parents and coaches through www.CheerLTD.com. At the other events, Mary Kay receives two vending booths for trial. Cheerleading remains a popular event for our targeted audiand partnering with CheerLTD will help Mary Kay reach its target consumer, women ages 18 to 25.

Mary Kay will parlay its sponsorship involvement by posting pictures on Instagram, Facebook and Pinterest.

Targeting Beauty BlogsFour times a year, Mary Kay will send a Beauty Box to the top 50 beauty bloggers such as Blair and Ellie Fowler, Jaclyn Hill and missglamorazzi. Each Beauty Box will feature a different set of Mary Kay products based upon the season and the blogger’s makeup preference. For example, winter will feature skin care products, while summer will feature lip gloss. The bloggers will be invited to review these products and post their comments on various social media sites with the hashtags listed in the box.

Banner ads and the Bravo TV show, Watch What Happens Live, will also serve as promotional outlets for the Beauty Box giving.

‘‘ - Mary Kay Ash

I was told by everyone, it couldn’t be done, but I didn’t

listen. And women around the world today are basking

in the glory of Mary Kay, Inc.”

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ence

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banner ads

Put a little pink in

your purse.

Click here to find out about

Mary Kay’s educational

grants.


120x600

Click on this banner

if you like to make

your mirrorlook good.


300x600

confident smileconfident lookconfident you


Click here to find

out when and where

GAJILLION

MAKEUP SAMPLES

thE PinK PoP-UP

bUS Might bE PASSing

yoUr wAy with A


120x600

300x600

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banner ads

ONLY CONFIDENT WOMEN CLICK ON THIS BANNERwe’re surprised you haven’t yet.


720x300

728x90

Click to see when The Beauty and the Bus Tour

is coming to you


Keep an eye on the Beauty and the Bus tour

Don’t miss the Beauty anD the Bus tourClick here to find out when it’s coming to you. Confidence is a choice. Wear it like makeup.

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mediaPrint RationaleCosmopolitan Magazine is the biggest monthly women’s magazine. Its core readership is 18-to-34-year-old women, which nicely encompasses our target audience. Research tells us that trial is hugely important in attracting new Millennial customers, so we will take advantage of Cosmo’s pipeline to get actual samples into — and onto — the hands of our target demographic. When these readers flip open the magazine, the second page, a sample-carrier insert, will reward them with samples of Mary Kay products. Inserts will run once each quarter with samples of products appropriate to the season, for example, foundation for a summer glow and face wash to combat dry skin in December. Each insert will direct the reader to the Mary Kay website tool to find and contact a local IBC for purchase.

Cosmopolitan.comBanner ads on Cosmopolitan.com will reinforce the insert in Cosmopolitan Magazine. Cosmo’s website averages about 230 million page views per month, with about 22 million unique visitors.

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media (cont’d)

Social Media RationaleResearch showed us that Mary Kay has a lower-than-optimum presence on social media but, surprisingly, the highest engagement among its young consumers. Hence we focus on the best place to find our target markets and to engage with them: Twitter, Instagram and Pinterest. Respectively, 27 percent, 28 percent and 19 percent of each sites’ users are between the ages of 18 to 29, according to 2013 Pew Research Center findings. We will tie in Twitter hashtags and other key elements of our campaign with these platforms to integrate our campaign across all media.

LinkedInLinkedIn banner advertising will resonate with the young professional demographic, especially since there are more than 30 million students and recent college graduates on LinkedIn. This advertising will promote the Mary Kay educational grant outlined in the creative executions.

Digital RationaleAd space will be purchased through banner ads on the sites where the young women in our target audience spend their time. We will be able to measure click-through-rates (CTR) and other statistics to adjust the campaign on a monthly basis. Also, we will use frequency capping to evenly distribute our campaign throughout the flight, which runs the entire year.

PerezHilton.com Banner ads will also be put on PerezHilton.com, a celebrity gossip site with a 61 percent female readership. Thirty-four percent of these readers are females, ages 18 to 34, which encompasses our target audience. PerezHilton averages about 220 million impressions per month, with 915,000 unique visitors.

TwitterMary Kay Twitter ad space will focus entirely on promoted trends using our campaign hashtags (#ConfidenceIsSexy, #BeautyAndTheBus, #eduKAYtion, #MaryKay, #MaryKayTakesOverBravo). Promoted trends show up on Twitter for iPhone and Android. Not only will these promoted trends be essential for tying our social media plan together, but they’ll also create a unified message throughout our campaign.

InstagramA Mary Kay Instagram sponsored post will mean joining an elite group of only 10 current Instagram advertisers. This will be perfect for a Mary Kay product-centric post.

PinterestMary Kay Pinterest will solely focus on sharable, free content. This content will be pictures focused on two campaigns, promoting the Beauty and the Bus tour and targeting beauty bloggers. The Pinterest campaigns are highlighted in the creative executions.

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media (cont’d)

Online Audio and Video Rationale Online audio and video platforms are efficient and effective for telling our transformative story of confidence.

SpotifyMary Kay audio and video ads will run on Spotify mobile and online. These ads will target our demographic through music choices. With Spotify’s largest demographic being 18 to 25 years old, at 1.8 million users, there’s no place

more efficient to advertise. These buys will also be frequency capped so we can span the entire campaign.

YouTubeYouTube is a perfect place to reach our demograph-ic. The site will target

consumers by their user information and then tailor showing our ads to our target demographic. At $5 pay-per-click (PPC), Mary Kay will show up more often before videos than competitors with a lesser PPC rate. It is also vital that we use PPC; it allows us to have many impressions, but only pay for each click.

Cablecast RationaleThe Bravo network in general, and certain programs in particular, index spectacularly well against our target audience. Utilizing this platform will connect Mary Kay to their lifestyle.

#MaryKayTakesOverBravo, a promoted trend, will run the last week of the Watch What Happens Live sponsorship and the week before The Real Housewives of New York Reunion sponsorship.

Watch What Happens Live (WWHL) is a hybrid talk show that relies heavily on social media interaction. Mary Kay will sponsor WWHL once a week for an entire month. This means everything in Andy’s clubhouse (the show’s set) will be Mary Kay related and feature the Mary Kay logo prominently. Andy will also mention Mary Kay during the show, and Mary Kay ads will play during commercial breaks.

Mary Kay will also sponsor The Real Housewives of New York Reunion Part 1 & 2 on Bravo TV. The show follows a similar format to WWHL, but only focuses on the previous season of the Real Housewives. Mary Kay will be highlighted as the official sponsor and will run TV ads during the show’s commercial break.

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MK

production budget3x :15 commercials @ $125,000 ea. — includes production, music rights, image rights. Does not includes residuals.

Spotify audio

20 x banners @ $15,000 ea.

4 x 13.2 M sample carrier inserts @ $0.075 ea.

Buses — includes 2 new buses, custom paint and signage, interior salesroom outfitting, 4 drivers, 730 days of gas and lodging, insur-ance

10 x educational grants @ $10,000

10 x re-pin prizes $ 60

200 beauty boxes @ $50 Beauty Boxes

Production subtotal

Contingency at 10%

Production TOTAL Media TOTAL

GRAND TOTAL

$375,000

$7,500

$300,000

$990,000

$458,400

$150,000

$600

$10,000

$2,291,500

$230,000

$2,521,500

$7,458,000

$9,979,500

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campaign evaluationMedia MeasurementThis campaign will be optimized based on performance metrics for each platform.

Print We will survey a random sample of Cosmopolitan readers to measure the effectiveness of the insert for promoting trial. We will also probefor post-insert purchases.

DigitalTo measure the effectiveness of the digital components of the campaign, a dart/double click or other third-party ad server will be contracted to track clicks, impressions, time spent interacting with rich media ads and post-click-on site activity. With this, we can track what consumers are doing and purchasing online.

BannersCosmopolitan, Perez Hilton, Spotify and YouTube will be measured through click-through rate. Additionally, with click-through rate measurements, LinkedIn and YouTube will be

measured through pay-per-click. This allows advertisements to haveunlimited impressions and only pay for each individual click.

Audio and VideoUtilizing Spotify, we can track engagement with click-through rates, whether it be visual or audio. Hence, impressions will be frequency capped to ensure each advertisement will run throughout the year.

TelevisionBravo will be measured by the number of viewers through Watch What Happens Live and The Real Housewives of New York. Each show has an average reach of 20 million viewers per episode. With the Bravo takeover, we can track any purchases made through the Mary Kay website that was initiated through Bravo.com.

‘‘ - Mary Kay Ash

You see, life to me is no brief candle. It’s a splendid torch, and I want to burn it

brightly before I pass it on to future generations.”

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PLANNERSChief Planner Mike Iulianello

Kerri Linsenbigler, Jomoh Lewis, Carter AndersonMegan Junker, Olivia Sorokes

MEDIAMedia Director Peter Brotea

Matt Tack, Kathryn O’Malley, Alexandra Salerno

PR/EVENTS/SPONSORSHIP/CHARITY PR Director Joe Phelan

Matt Connolly, Matt Hoey, Bradley Wigsten, Justin Statia

CREATIVE TEAM Creative Director/Secretary Makeda Loney CW Sean O’Brien/ AD Tristan King

CW Sam LimataCW Danielle Clark/ AD Allie Napoli

DESIGNERSChief Designer/Vice President Emily Steves

Kristie Schiefer, Paul Bartholomew, Haley Karl

FACULTY ADVISERS Kristen Ryan, Kimberly DeSimone, Mike Jones-Kelley

Mark BelcherProject Manager

Billy MorehouseBroadcast Producer

Anna CieslaAssistant Account Executive

Madison Thieman Account Executive/President

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kwerkworks

MK

Kwerkworks is the student advertising agency of St. Bonaventure University.

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2014

to print- kwerkworks 422 nsac 2014 plans book

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