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3 Powerful & Simple Communication Tools -

Peer to Peer Conference 2018

2018© Ignited Fundraising™ 1

Three Powerful and Simple

Communication Tools

To Raise More Money

To Download Slides

http://bit.ly/WildlifeRefugeSlides




What I Do

Raising More Money

One Story at A Time




• 1 Staff

• 12 Volunteers

• $80,000 Budget

• Screening 250 children each year

What I inherited:

• 5 Staff

• 890 Volunteers

• $1.2 million Budget

• Screening 25,000 children each year

2 ½ years later:

Success




The BIG

Secret

Success for ANY Organization:

Communication

Communication

Communication




A “Failure to Communicate”

Infographic Source: Fundraising Effectiveness Project 2017

Donor Retention




Choose a New Path

Development: Everyone’s Job




Clear, Bold

Communication

Support Moves

Toward Boldness

& Clarity Of

Communication




Tool #1

In Pairs

• Introduce the work of your organization.

• Use up to 3 sentences.

• Do this without using the name of your

organization.

Quickly: Be Clear & Bold




Words Create

Experiences

First Impressions

Can Take Seconds




Skip The History

Lessons

Utilitarian Communication




Possibility Communication

Donate

Attend

Help Us

Give More

Give Again

Invest

See Your Impact

Who Will Your Gift

Help?

Long-Term Partners

Scarcity

Communication




Scarcity Communication

Hard

Donor Fatigue

We Can’t

Not Enough…

They Won’t

Learning To…

Inspire You

What if We Could

The Very Right People

Long-Term Partners

Clear, Bold Communication




Clear

Clear Adjective

1. Free from doubt or confusion

2. Certain in the mind; sure

3. Easy to see or hear; distinct

4. Evident or obvious

Collins Essential English Dictionary

2nd Edition 2006 © HarperCollins Publishers 2004, 2006

Bold

Bold Adjective

1.Courageous, confident, fearless

2.Immodest

3.Standing out distinctly, conspicuous

Collins Essential English Dictionary

2nd Edition 2006 © HarperCollins Publishers 2004, 2006




One Phrase for Each

Clear Bold

Be Clear & Bold

Use this clear value statement & introduce again: [different partner]

We are _________________

We specialize in working with (or serving)

We help them (to do what?)




Mission Moments

Tool #2




My Impact

Image Source: Friends of Wolf Creek National Fish Hatchery

Put a Face On What

I Make Happen

And Share it Everywhere




We “THINK” in Story

Every decision we make

is based on a story we tell

ourselves

If we don’t feel

something

we can’t make a decision

Stories of Your Impact

Create unforgettable emotional connections

and Empathy




Sympathy

Creates Distance

Empathy

Creates Connections

Image Source: Friends of TN Natl Wildlife Refuge - Facebook




Don’t Be Uninspiring & Lazy

Story Telling

NOT

Fact Telling




Mission Moments

Lori’s Definition:

“Any short, inspirational, example

of how your institution is making

an impact.”

Must be about a “real” person.

A visitor, donor, staff, volunteer,

board member…

Image Source: J.N. “Ding” Darling Natl Wildlife Refuge - Facebook

Teach

Mission Moment Stories

Inspire Call to Action




Share A

Mission

Moment

Image Source: Teddy Roosevelt Live- Facebook

Turning

Mission Moments

Into Stories




Turning Mission Moments Into Stories

Mission Moments Into Stories

Step 1:Identify one person.

(The person from your mission moment)





Step 2:Learn & jot down as much about them as possible.

Step 3:Write down all of the exact results.


Step 4:

Make a list of

transformations due to

your involvement and/or

their own efforts





Step 5:Circle the words that stand out and are emotionally connecting.

Pay Attention to Placement

of Emotionally Connecting WordsExplosive energy

Cautiously hopeful

Gnarled hands

Uncomfortably shy

Smiled from ear to ear

Precious and vulnerable

Yours?





Step 6:

Fit the story into the framework.

Share your story.

Using various formats.

Often.

Simple Story Framework

Let me tell you about…

[Insert name] had a life of…

Here’s why and how [name] found their way to us…

eBook: Boring2Brilliant.com




Simple Story Framework

Here’s how [name] felt...

What [name] accomplished due to our [program name]…

And because of [examples of your work] [name] is now…

eBook: Boring2Brilliant.com

Sondra’s Story




Sondra’s Story

For This To

Work It Takes

Practice




Speed Storytelling

Share YOUR People & Money Story

• Find a partner, quickly!

• Share a 2 minute people AND MONEY story.

• Receive coaching & feedback.

• Switch and 2nd person tell story.




What Works When Sharing A Story?

Let’s make a list…

Remember:

Support Moves Toward

Boldness & Clarity

Of Communication




Six Word Stories

Final Mission Sharing Tool




Six Word Stories

Six Word Story Framework

1. Emotional connection to

a real person

2. Compelling fact

3. Bonus: Call to action




Examples

Ted’s legacy lives on through fish

Bats used to scare young Anna

Lori tells stories that raise millions

Hazel came for owls – Found friends

YOUR 6 Word Story

Create at least one

6 word story now

About the person you

talked about in your

mission moment




YOUR 6 Word Story

Let’s Hear From You

What Have

You Learned?




Lunch!

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