tnt parent company tnt - mbaskool.com · tnt most innovative stp segment customers who require mail...
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TNT
TNT
Parent Company
TNT
Category
Global express, logistics and mail services
Sector
Transport & Logistics
Tagline/ Slogan
Sure We Can
USP
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TNT
Most innovative
STP
Segment
Customers who require mail & express services globally
Target Group
Businesses & individuals who require global express, logistics and mail services all over the globe
Positioning
Company that is well acknowledged as being a very innovative force in the industry
SWOT Analysis
Strengths
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TNT
1. Employs over 75,000 people in more than 200 countries
2. Diversified service range 3. Most preferred in Malaysian market 4. Acknowledged as innovative force in the express industry 5. Has over 2,300 company owned depots & operate apprx 50 flights and 26000+ trucks
Weaknesses
1.Limited diversification in services
2. Since this is a competitive segment, the market share growth is limited
Opportunities
1.Diversification in products & services 2.Expansion and penetration in newer regions 3.Chances of good future in Malaysian economy
Threats
1.Small competitors with low cost services 2.Signs of economic slowdown 3.Reduced purchase power of Malaysian market
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TNT
Competition
Competitors
1.DHL 2.FedEx 3.UPS Airlines
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