tmg pitch deck

13
Single Platform for WishListing & Gifting

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Page 1: TMG Pitch Deck

Single Platform for WishListing & Gifting

Page 2: TMG Pitch Deck

Tag My Gift aims to be the single platform for gifting

We aim to remove the stress in gifting by providing a seamless platform to shortlist items

to help the receiver get exactly what he wants without the giver going through too much

trouble and making the bond of the relation stronger. We make money through the affiliate

commission to get more and more brands on board.

Page 3: TMG Pitch Deck

The Problems

Recycling of gifts resulting in double, unwanted & wrong gifts

Stress of buying a gift what to buy, tackling the traffic, juggling work & ultimately

overspending

Impersonal gifting by giving cash and gift cards and worrying if the amount isn’t too

much or too little

Storage of unwanted gifts causing dissatisfaction and wishful thinking

No easy way exist where one can shortlist products in a click and share it easily

Page 4: TMG Pitch Deck

Add Itemsanytime, from anywhere

Be Giftedexactly what you want

Friends Searchusing just your mobile number

The Solution

Page 5: TMG Pitch Deck

Market Size

30 Billion Dollar Gifting Industry 400 Million

Online Gifting Industry

1% Gifting through

TMG

Page 6: TMG Pitch Deck

Revenue Model – Population BasisBirthdays Weddings

Gross Number 4.72 million kids (0-5years)

3.7 million marriageable women

Our TG 28% 1.8 million users

2% Middle Class by Income 26,43,200 party celebrations 36,000 wedding functions

1 % use TMG 26,432 360

Number of invitees 20 guests 200 guests

Average value of gift purchased Rs.750 Rs.1500

Total Value of Gifts Purchased 15,000 3,00,000

% gifts purchased through TMG 40% - 6,000 20% - 60,000

8% Commission per event Rs.480 Rs.4,800

Total Amount of Commission Annually

Rs.1,26,87,360 annually Rs.17,28,000 annually

Only commission model based on assumptions and numbers available *http://www.livemint.com/Companies/N9eZnRP5BpS8kyRGWjRoYK/Is-this-indias-worst-real-estate-nightmare.html

*http://scroll.in/article/740011/everyone-in-india-thinks-they-are-middle-class-and-almost-no-one-actually-is*http://childlineindia.org.in/child-in-india.htm

*https://www.quora.com/How-many-weddings-take-place-in-India-per-year

Page 7: TMG Pitch Deck

Competition who are trying to resolve the Problems

Page 8: TMG Pitch Deck

Traction seen in Pilot

Average of 60% gifts get purchased through Wish List with 2 reminders

Average value of item purchased is Rs.750 for a Birthday and Rs.1,500 for a Wedding

1 Wish List is shared with 40 guests for a Birthday Celebration and 75 guests for a Wedding

With a 10% conversion rate as seen in Birthday – 4 consecutive Birthday Wish List were created

Rs.33,080 Commission from 16 Birthdays (376 gifts) + 1 Wedding (29 gifts)

Page 9: TMG Pitch Deck

Revenue Resources

Commission – Through the affiliate model

Advertisement – The ad banners & promotions

Analytics Fee – For the plug-in and various handles like data dashboard, push notifications provided to the merchants

Brand Bidding – To get featured up in the Brands, Trending category

Page 10: TMG Pitch Deck

Financial Ask

75 Lakhs

70% - Marketing & Associations- Digital Marketing- Sponsoring Events- Photographers at parties- Deals and discounts

15% - Salaries - Business Development (3)

15% - Technology - Developing Product Features- Annual Maintenance

Page 11: TMG Pitch Deck

The TeamJigisha Mehta, Co- Founder

Qualitative Market Researcher with White Light Consultants (2008)

Rushabh Mehta, Co-Founder Founder & Director White Light Consultants Founder The Looking Glass Web Conference Facilities

Atul Aggarwal, CTO & Advisor Founder Ascra Technologies (2009) CTO Contest to Win (2015) CTO Vox Pop (2016) CTO Velvet Case (2015-16) Director Technical Web Notes technologies Pvt Ltd (2008)

Priyanka Punamiya, Social Media Social Media Consultant and Freelance Content Writer Published Writer, Hair Magazine India

Page 12: TMG Pitch Deck

Consumer Profile

Janki Ravani 34 years ₋ Working at JLL ₋ Mother of 2 boys – 5yrs & 1yr₋ Joint Family

Tagged 42 items of which 27 items were gifted Tag my Gift offered – convenience

Neeraj & Priyanka Soni34 years couple₋ Neeraj working at Ambit Capital₋ Priyanka in Family Business₋ Engaged to be married, Nuclear

Family

Tag my Gift offered – getting exactly what they wanted Tagged 88 items and have been gifted 29 till date

31.7 million marriageable women in Urban India₋ 20 -35 years average marriageable age ₋ 50% internet penetration ₋ 200 million users

Puts market @ 1.8 million users, considering in future they will use internet based services

7 Lakh Urban Homes purchased annually

98% of regular online shoppers are in the age of 18 – 45 years Working women accounting for 10% of active online shoppers with

a 43% year on year growth

1.8 Fertility Rate = 41 million children from 0-6 years in Urban India

31% of 1.2 Billion Indians is Urban₋ 1% Super Rich Class₋ 2% Rich Class₋ 7% Upper Middle Class

65% population – 0 to 35 years

*https://www.quora.com/How-would-you-estimate-the-number-of-weddings-in-India-in-a-year*http://scroll.in/article/740011/everyone-in-india-thinks-they-are-middle-class-and-almost-no-one-actually-is

Page 13: TMG Pitch Deck

Let’s start Gifting

Stop recycling, Stop Guessing, Stop Stressing, Stop Disappointment