tmb is a company that enjoys great prestige: but… 103 bus lines with 1.019 vehicles 6 metro lines...
TRANSCRIPT
TMB is a Company that enjoys great prestige:
But…
103 bus lines with 1.019 vehicles
6 Metro lines with 123 stations
6.424 employees (2.943 Metro/3.491 Bus)
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Convinced Use 2001
A new corporate identity
Institutional campaigns
Product campaigns
Travel pass promotional campaigns
Events sponsorship
The purpose of the new TMB corporate image was to create a BRAND SYSTEM:
that transmits the ideas of DYNAMISM and MODERNITY, SIMPLICITY, SOLIDITY and POWER, WARMTH, EFFICIENCY and FRIENDLINESS.
that establishes a CLEAR LINK with the services provided by TMB: Metro TMB and Bus TMB.
that ENCOURAGES LINKING TO THE DESIRED TMB USER PROFILE (users that feel reassured in their choice for travelling around Barcelona).
A NEW CORPORATE IDENTITY
54%49%
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61%
88% 87% 84% 83% 85%
Dynamic Modern Good Quality Effective Kind
A new corporate identity
Institutional campaigns
Product campaigns
Promotional campaigns
Events sponsorship
INSTITUTIONAL CAMPAIGNS
These are campaigns that are intended to:
Reassure our CUSTOMERS.
Increase the number of BUS and METRO customers
Create fame and brand image
Teenager Glances
A new corporate identity
Institutional campaigns
Product campaigns
Promotional campaigns
Events sponsorship
These are campaigns designed to keep our customers informed about the functional improvements that make the emotional TMB message more credible and attractive:
PRODUCT CAMPAIGNS:
PRODUCT CAMPAIGNS: BUS
PRODUCT CAMPAIGNS: Metro
A new corporate identity
Institutional campaigns
Product campaigns
Promotional campaigns
Events sponsorship
PROMOTIONAL CAMPAIGNS
TMB rewards its CUSTOMERS and maintains their loyalty through high added value promotions with the collaboration of leading and highly prestigious brand names from other sectors.
A new corporate identity
Institutional campaigns
Product campaigns
Promotional campaigns
Events sponsorship
EVENT SPONSORSHIP
TMB is always on the look-out for social links with the
Barcelona citizens.
This is why TMB is one of the bodies that is most involved in support of cultural, ludic and sporting events with the greatest level of repercussions for Barcelona
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CONVINCED USE
When a company is directed to get customers, it needs Marketing.
Through Marketing we know better our customers, and we can work on their satisfaction.
Working on customer satisfaction is creating loyalty, that is to say, company growth.