tm smackdown

Restoring the Connection®

TM SmackdownTM Smackdown

What Is TM?What Is TM?

Why Is It Important?Why Is It Important?

Why Should You Care?Why Should You Care?


Are You in the Right Room?

♦ TM = Translation Memory

♦ Not● Time Management● Technical Marvel● Total Mess● Transcendental Meditation


What We Will Cover

♦ Me, you, them

♦ Clarifications at the outset

♦ What TM is not

♦ The TM process

♦ “Live” demo

♦ Why you should care about TM


What We Will Cover

♦ Me, you, them

♦ What TM is not


♦ The TM process

♦ “Live” demo



Me, You, Them

♦ Me – Hans Fenstermacher● Founder and president of ArchiText Inc.● Co-founder and Chairman of GALA

(Globalization and Localization Association)

● 23 years in the industry● Translator, interpreter, production

manager, content developer, TM user, TM buyer


Me, You, Them

♦ You● Reasons for being here● Experience with T9N, L10N, G11N● Exposure to TM● Why you should care about TM


Me, You, Them

♦ Why you should care about TM● Every word you write may be used any

time, anywhere, in any format, in any language

● TM is the industry-standard tool● You can create content that anticipates

processing through TM


Me, You, Them

♦ Them● Pure-play TM

▲Trados (Trados)▲SDLX (SDL)▲STAR Transit (STAR)▲Déjà Vu (Atril)▲Catalyst (Alchemy)▲T-Remote Memory (Telelingua)▲Proprietary tools▲Specialty tools, utilities, extensions, etc.


Me, You, Them

♦ Them● Integrated TM solutions

▲SDL Workflow▲Trados GXT▲Idiom▲GlobalSight▲Systems integrated with CMS (Vignette, Interwoven,

Documentum, etc.)▲Proprietary systems▲Host of homegrown systems


What We Will Cover

♦ Me, you, them


♦ What TM is not

♦ The TM process

♦ “Live” demo



Scope of Today’s Session

♦ Explanation of TM and its uses

♦ Introduction to a few leading TM packages

♦ This will not be● a training session● an endorsement● an exhaustive study


Terminology Check

♦ CAT = Computer-Aided Translation● TM = Translation Memory● MT = Machine Translation

♦ L10N = Localization

♦ T9N = Translation

♦ G11N = Globalization

♦ I18N = Internationalization


What We Will Cover

♦ Me, you, them


♦ What TM is not

♦ The TM process

♦ “Live” demo



What TM Is Not

♦ TM is not MT

♦ TM is not a Content Management System (CMS)

♦ TM is not an authoring application

♦ TM is not a translation QA tool


What TM Cannot Do

♦ TM cannot translate anything on its own

♦ TM cannot manage changes in content

♦ TM cannot check content for accuracy

♦ TM cannot fix errors in content


What We Will Cover

♦ Me, you, them


♦ What TM is not

♦ The TM process

♦ “Live” demo



What TM Is

♦ Translation Memory (TM) is a productivity tool which allows a translator to work faster, with greater consistency, and with minimal interference in the content’s presentation.


The Basic TM Process

First projectTarget

V1Source

V1

Human translation

TM

Store in TM

SourceV2Next project

Look up

TargetV2

Leveraging + Human translation


Terminology Check

♦ Source● Language from which the content is translated

♦ Target● Language into which the content is translated

♦ Segment● Unit of text which stores the language pair

♦ Leveraging● Process of searching for previously translated

segments and applying them to the next version



1. Source content (V1) imported into TM application

2. TM tool separates text into pure text, graphics, and formatting codes

TargetSource

Human translation


Déjà Vu


Trados



♦ A word about file formats● Text files● HTML, ASP, ASP.NET, JSP, XML, XSL, SGML● FrameMaker, Interleaf/Quicksilver, QuarkXPress,

InDesign, Ventura, PageMaker● Word, PowerPoint, Excel● Resource (.rc) and executable (.exe) files

♦ Some formats require pre-filtering



♦ A word about segmentation● Highly complex algorithms● Vary by TM tool, customizable● Generally, sentence-level based on

punctuation, line breaks or similar delimiters

Enter the data base.

Enter the data <CR>base.


Enter the data

base.



3. Human translator translates segments● Target = language content is translated into● Assistance during translation process

▲ Glossary database (terminology management)▲ Entry of translated segments into TM in real time for

immediate reuse (“repetitions”)

TargetV1

SourceV1

Human translation


Trados


Déjà Vu



4. Complete translation (V1) stored in TM● TM = database of paired segments

TM

Store in TM

Enter the data base. Entrez dans la base de données.

Select a file. Sélectionnez un fichier.

Open the file. Ouvrez le fichier.

… …



5. New project source content (V2) is imported and segmented

6. Application looks up segments in TM

7. Segments are sorted by % match

SourceV2Next project

Look up

TM



♦ A word about matching● 100% match = all keystrokes identical● Fuzzy match (99% or less) = some words

and word order identical● No match = no words identical (generally,

below 50% – use this number cautiously!)● Thresholds can be customized by the

translator


Summary of Analysis Results

Repetitions Segments repeated within the new file(s)

100%Identical segments between new file(s) and existing TM

99%–50%Similar segments between new file(s) and existing TM

No MatchNew text

Analysis of Second Project

Trados


Déjà Vu

No match100% matches

Fuzzy matches



8. Translator decides on how to apply leveraging

9. Translator translates all “no-match” (new) segments

● Terminology management● Repetitions

TargetV2

Leveraging + Human translation


No existing segment retrieved from TM; Translator uses term from glossary to

provide new translation.

Indicates term stored in glossary

Trados


Déjà Vu



♦ Outputs● V1, source and target● V2, source and target● TM, ready for following projects

♦ What did I miss?


Ins and Outs of TM

♦ Must get target content out of TM

♦ Export target into published format● Export target text from TM● TM application reassembles text, graphics,

and formatting codes


Post-Export TM Issues

♦ Graphics translated elsewhere

♦ Text no longer fits in layout

♦ Context-related mistranslations

♦ Translator errors

♦ Bugs in TM app


TM Alignment


Entrez dans la base de données.


Open the file.

Ouvrez le fichier.

…

…

Before

Enter the data base. Entrez dans la base de données.


Open the file. Ouvrez le fichier.

… …

After



Cost Factor % Match of SegmentsLowest Cost 100% match

Cost Discount Fuzzy match (50–99%)

Highest Cost New textText that doesn’t match at all or enough (generally < 50%)

♦ A word about pricing


Summary: What TM Can Do

♦ Significantly reduce translation turnaround time

♦ Reduce translation costs over time

♦ Reduce translation inconsistencies (= quality improvement)

♦ Apply more discipline to translation process


What We Will Cover

♦ Me, you, them


♦ What TM is not

♦ The TM process

♦ “Live” demo



TM Is Here – Deal with It

♦ Widely used standard tool● TMX (Translation Memory eXchange)

♦ Reverse osmosis into content development

♦ You snooze, you lose● Cost savings● Time savings


Some TM Tips

♦ GIGO● Eliminate ambiguity

▲“The label is on either side of the drum.”

● Be consistent▲“Logging into the system… When logging onto

the system…”▲“From the File menu, select Print… Choose

Print in the File menu.”


Some TM Tips

♦ Use numbers instead of words● “There are 5 slots in the chassis…”

♦ Minimize typographical changes

♦ Be excruciatingly careful with capitals● “In the File window…” vs. “In the file

window…”


Some TM Tips

♦ Minimize text embedded in art● Graphics, illustrations,

cartoons● Flowcharts● UI recreations

♦ Prevent changes to content after handoff to TM


Some TM Hazards

♦ If you play with matches, you may get burned.● “Print” (button/menu option/status/object…)● “Apply layout” (depends on source)● “I can fish.” – “I can fish.” (100%)● “Now restart your PC.” – “Now restart the PC.” (75%)

♦ Reporting tells an incomplete story● % match is not a difficulty rating● “The latch is engaged.” –

“The man is engaged.” (75%)


Closing Thoughts on TM

♦ TM may promote content indifference

♦ TM ignores the complexity of natural language (at your peril)

♦ TM incentivizes reliance on tools

♦ TM is a fabulous productivity tool

♦ Content developers must internalize TM logic


Some Resources

♦ Trados● www.TranslationZone.com● www.trados.com

♦ SDLX● www.sdlx.com● www.sdlproducts.com

♦ Déjà Vu● www.atril.com


Q&A

♦ Contact information● Hans Fenstermacher, President● [email protected]● +1 (978) 688-7200

♦ Presentation will be available at:● www.architext-usa.com/downloads.asp

♦ Thank you!

tm smackdown

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