tm and publicity rights ppt final version

Trade Marks and Publicity Rights

Dr. Kalyan C. [email protected]: www.sinapseblog.com

Copyright 2015 BananaIP Counsels

Trade Mark

Source IdentifierConsumer AssociationGood WillDistinctiveNot Deceptive


Trade Mark

Protection LadderFancifulArbitrarySuggestiveDescriptiveGenericDomain Names


Movie Titles

Single TitlesSeries TitlesMerchandizingSecondary Meaning


Cases

Kabhi Alvida Naa Kehna Nishabd and Nisshabd' “Harry Potter” and “Hari Puttar


Movie Characters

Sholay Ram Gopal Varma Ki Aag GabbarGabbar Singh


Disparagement

Rooh AfzaYeh Jawaani Hain Deewani Jainix case


Registration

Movie TitlesMerchandizeNames


Publicity Rights

Right to prevent commercial use of one's persona

Persona includes name, signature, voice, etc.

Right inheres only in celebrities Public recognition


Publicity Rights

Unauthorized use of personaCommercial gainException - Free Speech and

Expression


Daler Mehndi First album, Bolo Tara Ra Ra, sold

20 million copies making it the best selling non-soundtrack album, in Indian music history.

1998: Tunak Tunak Tun is a rage on the Internet then and declared a cult hit by BBC.

Daler Mehndi in the World of warcraft- adopted Mehndi’s popular Tunak Tunak Tun track & bhangra moves into the Game.


VIDEO 1


Daler Mehndi’s Case

Gift shops selling dollsDaler Mehndi's personaMoved like himAlso sang a few lines of his song


VIDEO 2


Daler Mehndi’s Case

DecisionPublicity Rights ViolationFalse EndorsementPassing Off


Sonu Nigam

The Mirchi Music AwardsPostersMika Singh - Large pictureSonu Nigam - Small picture


Publicity Rights Vs. Free Speech

Proportionality TestImpact on Celebrity

Vs.Legitimate Interests of Public

Drawn from privacy


Dr. Kalyan Kankanala’s Books

For complete list of Dr. Kalyan Books visit : www.kalyankankanala.com

http://www.kalyankankanala.com/

http://www.amazon.in/Indian-Patent-Practice-Oxford-Paperbacks/dp/0198089600/ref=sr_1_fkmr0_1?ie=UTF8&qid=1443758014&sr=8-1-fkmr0&keywords=kalyan+kankanala

http://www.amazon.in/Indian-Patent-Practice-Oxford-Paperbacks/dp/0198089600/ref=sr_1_fkmr0_1?ie=UTF8&qid=1443758014&sr=8-1-fkmr0&keywords=kalyan+kankanala

http://www.amazon.in/Nurturing-Genius-Intellectual-Property-Children-ebook/dp/B015ZT39QW/ref=sr_1_4?ie=UTF8&qid=1443758014&sr=8-4&keywords=kalyan+kankanala

http://www.amazon.in/Fundamentals-Intellectual-Property-Dr-%C2%A0Kalyan-C-%C2%A0Kankanala/dp/938184951X/ref=sr_1_3?ie=UTF8&qid=1443758014&sr=8-3&keywords=kalyan+kankanala

http://www.amazon.in/IP-StartUps-Dr-Kalyan-Kankanala-ebook/dp/B015HM6E46/ref=sr_1_1?ie=UTF8&qid=1443758014&sr=8-1&keywords=kalyan+kankanala

http://www.amazon.in/Fundamentals-Intellectual-Property-Dr-%C2%A0Kalyan-C-%C2%A0Kankanala/dp/938184951X/ref=sr_1_3?ie=UTF8&qid=1443758014&sr=8-3&keywords=kalyan+kankanala

http://www.amazon.in/IP-StartUps-Dr-Kalyan-Kankanala-ebook/dp/B015HM6E46/ref=sr_1_1?ie=UTF8&qid=1443758014&sr=8-1&keywords=kalyan+kankanala

http://www.amazon.in/Nurturing-Genius-Intellectual-Property-Children-ebook/dp/B015ZT39QW/ref=sr_1_4?ie=UTF8&qid=1443758014&sr=8-4&keywords=kalyan+kankanala

Dr. Kalyan Kankanala’s Books

For complete list of Dr. Kalyan Novels visit : www.kalyankankanala.com

http://www.kalyankankanala.com/

http://www.amazon.in/Road-Humps-Sidewalks-Legal-Thriller-ebook/dp/B00FNUMYIS/ref=sr_1_9?ie=UTF8&qid=1443758014&sr=8-9&keywords=kalyan+kankanala

http://www.amazon.in/How-Many-These-Kalyan-Kankanala/dp/9383701080/ref=sr_1_7?ie=UTF8&qid=1443758014&sr=8-7&keywords=kalyan+kankanala

http://www.amazon.in/Pirates-Bollywood-Dr-Kalyan-Kankanala/dp/9351963276/ref=sr_1_2?ie=UTF8&qid=1443758014&sr=8-2&keywords=kalyan+kankanala

http://www.amazon.in/Road-Humps-Sidewalks-Legal-Thriller-ebook/dp/B00FNUMYIS/ref=sr_1_9?ie=UTF8&qid=1443758014&sr=8-9&keywords=kalyan+kankanala

http://www.amazon.in/Pirates-Bollywood-Dr-Kalyan-Kankanala/dp/9351963276/ref=sr_1_2?ie=UTF8&qid=1443758014&sr=8-2&keywords=kalyan+kankanala

http://www.amazon.in/How-Many-These-Kalyan-Kankanala/dp/9383701080/ref=sr_1_7?ie=UTF8&qid=1443758014&sr=8-7&keywords=kalyan+kankanala

Thank youHow to Reach Dr. Kalyan C. Kankanala

Email Address : [email protected]

For further reading: www.sinapseblog.com

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tm and publicity rights ppt final version

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