tlbb mobile online081410final
DESCRIPTION
The Little Blue Book Mobile Presentation available at www.HCPlexus.comTRANSCRIPT
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The Little Blue Book Mobile™
The Physician’s Daily Connection
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All Day, Physicians Are Constantly:
• Finding and making referrals• Contacting pharmacies for prescriptions• Confirming Health Plan acceptance• Securing pre-authorizations• Fulfilling patient ed requests• Requesting product samples
Your brand is there, with TLBB Mobile.
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The Little Blue Book
Used by 300,000+ HCPs(1)
66% use 3x/day(2)
Valued more by users than PDR, Epocrates, Medscape(3)
70% annual data change rate managed by HCPlexus(1) A 2008 TLBB survey shows 91% of TLBB doctors personally use the book(2) Based on a December 2009 survey of 525 TLBB physicians. (3) Rated “very valuable” or “valuable” 2X over PDR, 3X over ePocrates, and more than 4x over Medscape
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81% of physicians will have
smartphones by 2012
Physicians’ Mobile Evolution
Want TLBB MobileAll TLBB docs
December 2009 survey of 508 TLBB physicians.
51% 49%
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TLBB’s Mobile Evolution
“Just downloaded and works great, found the two best docs in Tucson with ease!!!!!” - Primary Care Physician, Arizona
TLBB physicians asked for the iPhone most often59% 21%29%
iPod and iPod Touch are trademark of Apple, Inc.Blackberry is a trademark of Research In Motion Limited.Android is a trademark of Google Inc. Use of this trademark is subject to Google Permissions.
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TLBB Mobile FunctionalityThe Power to Connect
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TLBB Mobile: Physician Benefits
Time Saved Better Practice Performance
Built for Power & Speed
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TLBB Mobile: Functionality
Small, Fast, Interactive
Locally Hosted, Updated Daily
Pharmacy DatabasePhysician Database
Advanced SearchPhysician Contact Details
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Your Brand in Physicians’ Hands
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Confidence: Only Qualified Physicians
NPI authentication: Ties physician specialty, location, practice, and contact demographics Your brand message delivered only to the audience you want
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Targeting: Efficient, Effective
Reach only the physicians you want
Total Platinum Database435,257
Cardiologists
18,118
Cardiologists in New
England1521
Cardiologists in New England, high-
prescribers of statins
300
Dr. LewisNew Haven,
CT
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Environment: Contextual, CleanBrand MessagePI Delivery*Banners in Context
Sample Requests
Patient Ed Requests
* For more information on Black Box pharmaceutical advertising, please visit our Online Solution Product Kit.
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Engagement: Ask the Physician
Survey Teaser
Instant Survey
Instant Results
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Daily reporting available for every physician activity
Accountability: Detailed Metrics
Clicked on ad
Viewed a PI
Performed advanced search
Called a manufacturer
Contacted a pharmacy
Answered a survey