Title Slide:Name of social innovation

concept

Presenters

Instructions for preparing your pitch

• The pitch deck can be used as a template for an “intro” or executive summary for your social enterprise concept

• The point of this deck is to walk the audience through a story. – What’s this all about? What is the social enterprise? – Why is it interesting from a social impact perspective? – How much money do you need? – What will you do with the money? – How does the social enterprise work? – What type of people will implement this social enterprise? – What are the risks?

• Slides should retain a good amount of “white space” – no long paragraphs (e.g. your slides shouldn’t look like this one!)

• Use graphics – but don’t go overboard!

Overview

• Name of social enterprise?• What it does

– 1 sentence description

• Objectives of presentation• How much money you want

– What do you need it for?

Be careful not to provide too much information in the introduction otherwise you risk being redundant.

Problem

• What is the social problem you are trying to solve (and where)?

- Its important to hook the audience in this first slide (this is the “opening gambit”), some tactics are:

• Question – “did you know.... ?”• Fact – “90% of children in Liberia....”• Story – “Pamilla once lived in poverty....” • Quote – “Muhammad Yunnis said, “....”• Picture – photo • Perspective/Retrospective – historical or personal

overview

Solution

• How do you propose to solve the problem?– Explain the strategy and/or mission of your

social innovation

• Innovative – What makes your approach special or

unique from others trying to solve the same problem?

Benefit: Social Impact

• What are the benefits of your innovation?

• What is the social impact you intend to create?– Give details – Try to use some bullets with hard

numbers

Market

• Who is your customer?– Is the customer and the beneficiary of

your social enterprise different? Explain – Characteristics that motivate them to

buy/use your products/services

• Describe your market – Location, size, trends, distinctive

features

Products/Services

• What are the products and/or services of your social innovation?

• What are the benefits of these products and services for your market?

Innovation Model

• How does your social enterprise work?– Impact model– Revenue model

• How will model enable growth/scale– This is best as diagram

• Why/how will it achieve sustainability?– Plan to make social innovation a going

concern in the long term. • What is your partnership strategy

– Who are your partners/alliances? How are these relationships structured?

Team

• What are their qualifications? – These should relate directly to the

work being done • Why should social investors have

confidence in these people? – Why will they make the innovation

successful?

Financials Requirements: The Ask

• How much do you want for your social innovation?– Should be related to startup costs

and/or early operations• What will use it for?

– Be specific • What kind of money?

– grant, debt, equity, etc.

Risks and success factors

• Main risks of your enterprise?• How you will minimize or mitigate

these risks?• Why will you be successful?

Close

• Closing image– Leave your audience with a picture,

quote, story, etc. that reflects the change you are seeking to create and illustrated the benefits of their help.

• Thank you• Questions?