title of session line 1 title of session line 2 · 2020-01-07 · plan for user experience •ux...
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Perception is RealitySafety, Security and the User Experience
Rhonda Bell
RNL Design, Urban Designer
Denver, CO
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Willowbrook/Rosa Parks StationSystem Map
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Willowbrook/Rosa Parks StationNeighborhood Map
1. LA County Dept of Pub & Social Svcs2. Willowbrook Library3. Boys & Girls Club4. King Drew Med Center Campus5. Grape Elementary6. Markham Middle School7. 112th Elementary8. Ritter Elementary9. Lincoln Elementary10. Cesar Chavez High School11. Willowbrook Middle School12. McNair Elementary13. MLK Elementary14. Bunche Mid Sch15. Carver Elementary16. Drew Univ of Med17. King Drew HS18. Flournoy Elementary19. Mona Park20. GW Carver Park21. Sibrie Park22. 109th St Rec Center23. Kenneth Hahn Plaza24. Watts Towers Arts Center25. Macedonia Baptist Church26. San Miguel Parish
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Willowbrook/Rosa Parks StationStation Map
bus
parking
Kenneth Hahn Plaza
bus
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Willowbrook/Rosa Parks StationThen and Now
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Willowbrook/Rosa Parks StationThen and Now
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Willowbrook/Rosa Parks StationThen and Now
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Willowbrook/Rosa Parks StationThen and Now
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Willowbrook/Rosa Parks StationThen and Now
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Willowbrook/Rosa Parks StationThen and Now
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Willowbrook/Rosa Parks StationThen and Now
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Willowbrook/Rosa Parks StationThen and Now
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Willowbrook/Rosa Parks StationThen and Now
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Willowbrook/Rosa Parks StationThen and Now
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Why now?
• ThenBuild it and they will come.
• NowCreate a community asset.
Willowbrook/Rosa Parks StationRedesign
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Willowbrook/Rosa Parks StationProject Area
Property Acquisition
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User Experience• The first requirement for an
exemplary user experience is to meet the needs of the customer, without fuss or bother.
• Next comes simplicity and elegance that produce products that are a joy to own, a joy to use.
Willowbrook/Rosa Parks StationRedesign
UX
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Why it’s importantconfusion = vulnerability
UX Issue 1
“I’m Confused.”
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Design Strategies
• Signage
UX Issue 1
“I’m Confused.”
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Design Strategies
• Wayfinding Cues– paving
– lighting
UX Issue 1
“I’m Confused.”
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Design Strategies
• Relieve congestion
– ‘Ground’ patrons• Relocate crossing
• Consolidate buses
UX Issue 1
“I’m Confused.”
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Design Strategies
• Relieve congestion
– Transfer patrons• Extend mezzanine
• Additional stairs
• Relocate elevator
UX Issue 1
“I’m Confused.”
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Design Strategies
• Relieve congestion
– Transfer patrons• Extend mezzanine
• Additional stairs
• Relocate elevator
UX Issue 1
“I’m Confused.”
MEZZANINE- New
MEZZANINE- Existing
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Design Strategies
• Relieve congestion
– Remove obstructions• Benches
UX Issue 1
“I’m Confused.”
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UX Issue 1
“I’m Confused.”
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Why it’s importantThey’re right.
UX Issue 2
“It’s dark and scary.”
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Design Strategies
• Move Elements
– Crossing
– Platform extension
UX Issue 2
“It’s dark and scary.”
BLUE LINE PLATFORM - Existing
BLUE LINE PLATFORM - Proposed
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Design Strategies
• Locate new elements thoughtfully
– Service center
– Plaza
– Mobility hub
UX Issue 2
“It’s dark and scary.”
Customer Serv.
& Security
Community
Plaza
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Design Strategies
• Lighting
– Lighting Type
– Multiple sources
– Aesthetics
UX Issue 2
“It’s dark and scary.”
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Design Strategies
• Remove Obstructions
– Furnishings
– Camera Placement
UX Issue 2
“It’s dark and scary.”
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Why it’s importantunbalanced modal
hierarchy
=
physical danger
UX Issue 3
“I feel like I don’t belong here.”
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Design Strategies
• Reorganize parking
– Configuration
– Reduced spaces
– Dedicated KnR
UX Issue 3
“I feel like I don’t belong here.”
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Design Strategies
• Bike Lane
UX Issue 3
“I feel like I don’t belong here.”
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Design Strategies
• Sidewalks and
crossings
UX Issue 3
“I feel like I don’t belong here.”
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Why it’s importantSafety in numbers
UX Issue 4
“I only go there because I have to.”
Willowbrook/Rosa Parks Station Improvement
Project
Platform Intercept Survey Results
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Design Strategies
• Add program
– Service center
– Security/courts
– Mobility hub
UX Issue 4
“I only go there because I have to.”
RetailSecure Bike Storage Tool Lending Bike Club
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Design Strategies
• Make it attractive
– Seating
– Specialty paving
– Shade
– Planting
– art
UX Issue 4
“I only go there because I have to.”
Challenge alert: management/enforcement
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Design Strategies
• Add flexibility
– Vendors
– Events
– Classes
UX Issue 4
“I only go there because I have to.”
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Design Strategies
• Add connectivity
– Neighborhood cross-thru
– Consolidated buses
– Shopping center
UX Issue 4
“I only go there because I have to.”
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Willowbrook/Rosa Parks StationKey Takeaways
Plan for User Experience
• UX #1: I’m confused.
Intuitive Movement: Confidence is power
• UX #2 It’s dark and scary.
Location and lighting: Make it a pleasant place to be
• UX #3 I feel like I don’t belong here.
Prioritize the most vulnerable: Pedestrians first.
• UX #4 I only go there because I have to.
Safety in Numbers: Program for more than transit
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Willowbrook/Rosa Parks StationKey Takeaways
Plan for User Experience
• UX #1: I’m confused.
Intuitive Movement: Confidence is power
• UX #2 It’s dark and scary.
Location and lighting: Make it a pleasant place to be
• UX #3 I feel like I don’t belong here.
Prioritize the most vulnerable: Pedestrians first.
• UX #4 I only go there because I have to.
Safety in Numbers: Program for more than transit