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Discover Sailing Club Implementation Plan 2013

Part 5.

Discover Sailing Days &

Discover Sailing Hosts

May 2013

Implementation Plan 2013

• You should now be hearing sound – if not check your audio and ensure you are in slideshow (full-screen) mode

• This is Ross Kilborn, Sport Development Director at Yachting Australia

• This presentation is the fifth of 11 in the

Discover Sailing Club Implementation Plan

The Monthly Topics Feb (1) Program Introduction & Purpose

(2) Planning & Prioritising

Mar The gemba Report

April Tackers Sailability

May Discover Sailing Days Discover Sailing Hosts

June Discover Sailing Experiences & Courses

July Safety, Risk Management &Membership Protection

Aug The Sailing Pathway

Sept Crewing

Oct Club Promotion

Nov Measuring Results

Dec Summary & Future Plan

1. Discover Sailing Days Free to participants Developed from best practice of similar past initiatives

Try Sailing Day – BIA NSW Go Sailing Day - Victoria & WA

Showcase how fun, safe and affordable sailing is and how welcoming and social clubs are (Discover Sailing values)

Promote & open the club or centre to the community Member get member – encourage family and friends to the club Dinghy & keelboat clubs and centres – promote enrolment in upcoming

Experiences & Courses as the next pathway step

Discover Sailing Days Why ?

To send a message to your local community that your club is open, accessible and seeking new sailors

To present the opportunity to see that sailing is fun and the pathway options to get into it

When ?An Australia wide annual day at the start of the season As often as it suits your club, & your community

How Register with your State Association and

Follow the guidelines

Well before the Discover Day Read the Guidelines Organise the day

Discover Sailing Host(s) – see later Club resources – people, boats, catering etc

Promote the dayAcquire signage, posters etc from State Association or Yachting Australia on line shop (or your

own).On line - including registration

For your Club - with your State Association For participants

Local papers, schools, community groups & councils Risk Management Plan reviewed, updated and communicated

Just before the day - provide great customer service Club or centre website has information about Discover Sailing Days that is

easy to find What to expect What times What to bring / wear

Opportunity to pre-register or register on the Day (including completion of an indemnity form)

Phone contact to find out more about the Day Club or Centre is easy to find with clear signage Parking close to the club (or transport options)

Just before the day Brief the club members/volunteers Boats clean, in good condition, and suitable for beginners Provide choice over how much practical activity they do

(some may not want to sail on the Day) Arrange printed information about ongoing participation

opportunities

On Discover Sailing Days Welcome to the club or centre Non-competitive sailing activities (all equipment provided) for people to get

out on the water (30 mins) Friends & family sailing together Off-water, fun activities for kids Tour of club facilities Explanation of ongoing opportunities for participation (such as Discover

Sailing Experiences & Courses & Crewing) – provide booking forms Food & beverage available for purchase Feedback survey including requests for further information

After the day

Thank all the Club volunteers Promote the success of the day in local media, & papers Review the feedback forms Follow up all the people who expressed an interest in

further information – share this task amongst members Provide Feedback to your State Association including

number of participants

Australia wide Discover Sailing Day

Sunday 27th OCTOBER 2013 NSW – supported by the BIA Generate broad public awareness of the opportunity to

participate in sailing Power of clubs and centres working together to increase impact

of a National Discover Sailing Day High visibility of the sport when many clubs and centres are

welcoming large volumes of people Future national media including social media

Insurance for visitors

Club Risk Management Plan applies Participant signs a Discover Sailing waiver when completing an indemnity

form Visitors and volunteer likely covered under the club’s third party public

liability insurance Club boats would be expected to be covered within the club’s own policy

for them Clubs advised to check policies with members if they intend using

members private boats More informationhttp://www.oamps.com.au/sports-associations/yachting-australia

Yachting Australia/ State Resources for Clubs & Centres

Discover Sailing website to promote Days Discover Sailing Brand and Guidelines - including logo Discover Sailing Day Registration Form template Media release template with draft local media release Free from the Yachting Australia on line shop

Discover Sailing Day postcards Discover Sailing Day posters Discover Sailing Host badges

At cost from the Yachting Australia on line shop merchandise such as banners, flags, polo shirts, caps

2. Discover Sailing Hosts The “ask me anything” person identified by gemba Relevant to club and centres A 365 days a year role

First point of contact and face of the club or centre Helping new people into the sport and transition to ongoing participation

and ultimately club membershipProactively seek structured, ongoing opportunities to broaden the local

community’s interest and engagement with club Maybe the organiser of the Discover Sailing Day or one of the team Likely member of the club membership or marketing committee

Discover Sailing Hosts- desirable attributes

Passion for sailing and growing club membership Understanding the barriers to participation and needs of

people new to the sport (have read the gemba report) General personal characteristics

Knowledge of sailing, the club and its people Customer service orientedOrganised and available

“The Director of first impressions”

Where to from now?

Talk to your State Association about Discover Sailing Day in your State including how to register your club

Review the resources on the Yachting Australia website

http://www.yachting.org.au/default.asp?Page=65698&MenuID=Participation%2F24382%2F0%2F%2CDiscover_Sailing%2F24383%2F60963%2F%2CDiscover_Sailing_2013_Implementation_Guide_for_Clubs%2F25037%2F65692%2F

The Monthly Topics Feb (1) Program Introduction & Purpose

(2) Planning & Prioritising

Mar The gemba Report

April Tackers Sailability

May Discover Sailing Days Discover Sailing Hosts

June Discover Sailing Experiences & Courses

July Safety, Risk Management &Membership Protection

Aug The Sailing Pathway

Sept Crewing

Oct Club Promotion

Nov Measuring Results

Dec Summary & Future Plan