title | 1. your ice breaker to the young generation the young generation love energy drinks xs has a...
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Title | 1
YOUR ICE BREAKER TO THE YOUNG GENERATION
• The young generation love energy drinks • XS has a simple message• XS is a daily consumable product
• XS adds more fun to your business• XS can energise your business
XS™ POWER DRINK
XS Power Drink works with Brand Ambassadors in order to support the image of XS and to give a face to
the brand
XS BRAND AMBASSADORS
Mario Rodwald Amir Kabbani
Mario Rodwald• Our professional kitesurfer• His discipline is freestyle• One of the best freeriders in Europe• He is friendly and joyful with a lot of
discipline
Amir Kabbani• Our professional mountainbiker• His disciplines are Dirt Jump and Freeride• One of the best freeriders in Europe• He is outgoing and funny and loves his sport
XS BRAND AMBASSADORS
KEY FEATURES
EXCITING FLAVOURS:
• Tropical Blast
• Electric Lemon Blast
• Wild Berry Blast
REASON TO BELIEVE:
• GREAT taste! always serve cold!
• ZERO sugar! stay slim
• Low calories! be sexy
• Effective levelof B-vitamins! stay alert
XS - the first exclusively sugar-free "energy drink" brand sold globally.*• Source: Euromonitor International Limited. www.euromonitor.com/amway-claims
SKU (12 x 250 ml cans) high vitamin: 117138 = Tropical Blast, 117139 = Electric Lemon Blast, 118766 = Wild Berry Blast
Niacin, pantothenic acid, vitamin B6 and vitamin B12 contribute to normal energy-yielding metabolism and the reduction of tiredness and fatigue.A varied and balanced diet and healthy lifestyle are of general importance.
KEY FACTS: NUTRITION
Soft drink containing caffeine, B-vitamins, taurine and sweetener. Tropical Flavour.
XS Power DrinkTropical Blast
Per 250 ml can
Energy value 18 kJ / 5 kcal
Niacin (vitamin B3) 48 mg (300% RDA)
Pantothenic acid (vitamin B5) 15 mg (250% RDA)
Vitamin B6 4.2 mg (300% RDA)
Vitamin B12 7.5 µg (300% RDA)
Caffeine 80 mg
NRV: Nutrient Reference Value
KEY FACTS: NUTRITION
Soft drink containing caffeine, B-vitamins, taurine and sweetener. Lemon Flavour.
NRV: Nutrient Reference Value
XS Power DrinkElectric Lemon Blast
Per 250 ml can
Energy value 40 kJ / 10 kcal
Niacin (vitamin B3) 48 mg (300% RDA)
Pantothenic acid (vitamin B5) 15 mg (250% RDA)
Vitamin B6 4.2 mg (300% RDA)
Vitamin B12 7.5 µg (300% RDA)
Caffeine 80 mg
KEY FACTS: NUTRITION
Soft drink containing caffeine, B-vitamins, taurine and sweetener. Wild Berry Flavour.
NRV: Nutrient Reference Value
XS Power DrinkWild Berry Blast
Per 250 ml can
Energy value 20 kJ / 5 kcal
Niacin (vitamin B3) 48 mg (300% RDA)
Pantothenic acid (vitamin B5) 15 mg (250% RDA)
Vitamin B6 4.2 mg (300% RDA)
Vitamin B12 7.5 µg (300% RDA)
Caffeine 80 mg
COMPETITION
Contents per 100ml/ Products
Sugarin g
CaloriesIn
kcal
B-vitamins*NRV in % Sweetener
XS Tropical Blast Electric Lemon Blast Wild Berry Blast
000
242
Niacin (B3)Pantothenic acid (B5)Vitamin B 6 Vitamin B 12
120%100%120%120%
Acesulfame KSucralose
Red Bull 11 45
Niacin (B3)Pantothenic acid (B5)Vitamin B 6 Vitamin B 12
50%33%
143%80%
Red Bull Sugarfree 0 3
Niacin (B3) Pantothenic acid (B5)Vitamin B 6 Vitamin B 12
50%33%
143%80%
Acesulfame KAspartam
Source: Manufacturers‘ information on UK products, survey 04.08.2012 * Niacin = vitamin B3, pantothenic acid = vitamin B5
XS Power Drink versus competitors:•All flavours of XS with “zero sugar” and low calories•Higher overall level of B-vitamins per 100 ml
AMWAY CORPORATE SITE OFFERS YOU:
• Detailed product information
• Product order online
• XS Merchandising order via partner store
• Training videos available in the Business Skills section via Amway Academy.
AMWAY CORPORATE SITE
XS HELPS YOU APPROACH THE YOUNG GENERATION
Main channel of communication is Facebook supported by Youtube for event & lifestyle videos
www.facebook.com/XSEuropewww.youtube.com/user/xspowerdrink
PARTNER STORES: XS™ MERCHANDISE
SUPPORT YOUR SALES EFFORTS:
• T-Shirts men and women
• Hoodies
• Cap
• Business cards
• Mini-flyer…
PARTNER STORES: EVENT GEAR
HOW TO MAKE YOU CREDIBLE:
• Table Cover
• Retractable Banner
GET READY TO BLAST INTO HIGH GEAR
WITH THE NEW XS POWER DRINK
• Great taste flavoured with a herbal blend of Chinese Ginseng and acai berry
• With ZERO sugar and very low calories
• Caffeine, taurine and effective level of B-vitamins, help you get through hectic days
XS POWER DRINK
XS POWER DRINK
ZERO SUGAR GREAT TEASTING FLAVOURS AND LOTS OF B - VITAMINS