Titanfall Marketing Research

Product:Titanfall is a 2014 first person shooter game developed by Respawn Entertainment and published by Electronic Arts. The

game was released on March 11th 2014 for Xbox One and PC, the game has received very positive reviews and a sequel is already being discussed.

Price:Three versions of Titanfall have been released so far; the version for PC & Xbox One for £44.99 and the Deluxe Edition for £54.99, an Xbox 360 version (to be released in May) is also £44.99. There is also a bundle for the Xbox One that comes with Titanfall for £399.99.

The game is available to download off EA Origin or in-stores such as GAME and can also be ordered online on Amazon.

Promotion:Titanfall was first shown at E3 2013, the game won over 60 awards at its reveal, including a record-breaking six E3 Critics Awards and Best of Show from several media outlets. Many reviewers predicted Titanfall to be the next step for the first-person shooter genre, and IGN's Ryan McCaffrey declared the game "Microsoft's killer app”.

Before it’s released, Respawn announced a Collector’s Edition (which has now sold out) that would feature Titan statue set in a LED-lit diorama, an art book, and a poster. A limited edition Xbox One wireless controller designed after the game's C-101 carbine weapon launched alongside the game.

Titanfall Collector’s Edition: £249.99 (at GAME), Titanfall controller: £54.99 (at GAME)

Titanfall also received marketing through other methods such as toys, and even drinks.

A computer advertised that has the specs to run Titanfall on maxed settings and included a free copy of the game.

Two variations of a toy Titan (and miniaturise figure to place inside) were advertised for

An internet broadband deal that claimed to have good enough connection to enjoy Titanfall without any online lag.

Energy drinks that claimed to give you “5 hours of energy” to stay energetic and alert during gameplay.

Posters and strategy guides were also available.