titan edge 1
TRANSCRIPT
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Innovation India Case StudyInnovation India Case Study
World’s Slimmest Water-Resistant Watch
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Story Towards Story Towards ‘The Edge’ ‘The Edge’ – The – The
Genesis Genesis
• Titan – Incorporated in 1985
• Joint venture between The Tata Group & The Tamil Nadu Industries Development Corporation.
• Imported watch movements and technology • from their French collaborators.
• Urge to become Global players.
Mr. Xerxes Desai – MD Titan Industries
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Astronomical Astronomical ChallengeChallenge – – An AnteAn Ante
• Beating Deference
• Technological Hurdles
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Beating DeferenceBeating Deference
Think and Feel Equal
Instill in people the self-belief
Getting Enrollment & Energizing the team
“If Swiss can’t do it, how can we….?”
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Technological HurdlesTechnological Hurdles
Create worlds slimmest and water – resistant watch.
Barriers:
Movement Challenge
Case Challenge
Prototype Challenge
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MovementMovementMiniaturizing movement
thickness from 3.5mm to 1.15mm
Reengineering: oBattery oStep Motor
Silicon Chip
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CasingCasingReproaching the mastersChallenges Faced
◦Maximum Thickness of 3.5mm◦Water-Resistant◦Aesthetically Good-looking
Sapphire GlassMetal Case
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PrototypePrototype
Crown
Straps
Assembling
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Result: Titan – The EdgeResult: Titan – The Edge
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LearningLearning
Total Customer orientationEmployee appreciationPerformance culture & team workCreativity & InnovationPassion for excellence
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Presented By:Presented By:Team 1 ‘D’ Division
Group Members:
o Darshan Gandhi o Harshilo Jheelo Nidhio Dhruv
o Shirisho Darshan Parikho Neerajo Amolo Khantio Ankul