titan
TRANSCRIPT
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Faculty- Prof. Debasish Brambha
Ayan Das
Abhishek Mukherjee
Rizwan Akhtar
Sagufta Jabin
Deepak Gandhi
Sandeep Saha
Arnab Banerjee
Presented by
Presented by
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WATCHES INDUSTRY IN INDIA
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Breaking the walls-Watch industry, India
28 million units every year growing at 30 % per annum
Rs 2800 crore – organized segment – 40 %
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Players in Indian Market
TITAN
HMT
Timex
Citizen
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Titan’s journey started-1984
It is a Joint Venture between TATA Group & TIDCO
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5th largest watch Brand
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In India
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Till date-100 million watches
Customer base-over 80 million
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HMT
Market changed with the entry of Titan.Titan emerged as market leader by outpacing
HMT
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TITAN leave a mark in market
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SWOT ANALYSIS• STRENGTH• Wide portfolio of watches.• Parent company as TATA Group.• Heavy financial support.• 5th largest watch manufacturer of the world.• Quality or price positioning.
WEAKNESS• Very high price for jewellary.• Lack of service centers.• Inability to enter in the jewellary segment in
south Indian market.• Lack of futuristic approach & flexible thinking.
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SWOT ANALYSIS• OPPORTUNITIES• To enter in to electronic gadget
market.• Currently, sales in India stand at
an low number of 25 watches per 1,000 people, compared with 250 watches per 1,000 people in a developed society.
• Exchanging offer.
• THREATS• South Indian jewellary market.• Chinese watches entering in
the market.• Competitors like
Seiko,Casio,Taghuer.
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watch
jewellary
eyewear
Precision engineering
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4P’SPRODUCT
Titan for the premium segment
Fastrack – focused on the youth and trendy fashion space, Sonata for the mass market Xylys for the premium market.
The Titan brand architecture comprises several sub-brands, each of which is a leader in its segment. Notable among them are: Titan Edge – The world's slimmest watch which stands for the philosophy of "less is more“
Titan Raga – the feminine and sensuous accessory for today's woman
Nebula - crafted in solid gold and precious stones and Several other collections like Wall Street, Heritage, Regalia, Octane, Orion, Diva, Zoop, WWF and the Aviator series, all of which form a part of the Titan wardrobe.
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PLACE
The World of Titan .
Direct Dealers .
Time Zone & Non-traditional Outlets.
PRICE
Mass (Rs.350-600)
Popular (Rs.600-900)
Premium (Rs.900-1500)
Super-premium (Rs.1500-8000)
Connoisseur segments (above Rs.8000 to Rs.150000)
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PROMOTION
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Michael Porter Model
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Segmentation
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THANK YOU