tips for social professoinals

11
Tips for Social Selling Professionals Transforming the way you sell

Upload: amdian

Post on 10-May-2015

253 views

Category:

Business


0 download

DESCRIPTION

Build your professional reputation. Connect with decision-makers. Generate high-quality leads. Offer insights to engage your customers. Grow your business

TRANSCRIPT

Page 1: Tips For Social Professoinals

Tips for Social Selling ProfessionalsTransforming the way you sell

Page 2: Tips For Social Professoinals

2

Developing a Reputation: Building a strong online reputation that showcases your experience and increases your credibility

Gathering Intelligence: Researching social information to prepare for sales conversations

Building your Network: Developing relationships with people who can share information and provide referrals

Offering Insights: Providing meaningful insights that earn opportunities to engage with and influence contacts

Using Social Selling Solutions: Taking advantage of innovative selling solutions such as LinkedIn Sales Navigator

What is Social Selling?

Page 3: Tips For Social Professoinals

3

Why Apply Social Selling Techniques?

”The B2B social buyer relies on social media and online

communities during the purchase process.”

-ITSMA

“Effective use of sales intelligence increases revenue productivity per sales rep by 17%.”*

– CSO Insights

*2011 analysis

“The best reps are not just present in social media, they position themselves as credible and influential sources in customer networks.”

-Sales Executive Council

Page 4: Tips For Social Professoinals

4

Where are you on the social selling spectrum?

• Weak Online REPUTATION

• NOT Gathering INTELLIGENCE

• Reactively Building NETWORK

• NOT Contributing INSIGHTS

• NOT Using Social Selling SOLUTIONS

“Laggards”

“Tip-Toers”

“Leaders”

Low

High

• Strong Online REPUTATION

• Gathering INTELLIGENCE

• Proactively Building NETWORK

• Contributing INSIGHTS

• Using Social Selling SOLUTIONS

Page 5: Tips For Social Professoinals

5

Build Your PROFILE

5 Steps to Becoming a Social Selling Pro

Gather INTELLIGENCE

Develop Your NETWORK

Contribute INSIGHTS

1

2

3

4

Use Social Selling SOLUTIONS5

Page 6: Tips For Social Professoinals

6

1. Build a Strong Professional ProfileAdd a photo, experience and skills that showcase the brand of YOU

Page 7: Tips For Social Professoinals

7

2. Gather IntelligenceBe prepared for every interaction by researching contacts and companies

Page 8: Tips For Social Professoinals

8

3. Proactively Develop Your NetworkBuild trusted relationships who can support your professional objectives

Page 9: Tips For Social Professoinals

9

4. Contribute InsightsShare ideas through status updates, and participate in groups

Page 10: Tips For Social Professoinals

10

5. Use Social Selling SolutionsSales Navigator: LinkedIn Premium for sales professionals

Build prospect

lists with

Lead Builder

Reveal full profiles of 3rd

degree contacts with

advanced search

Leverage co-worker

connections with

Team Link

Page 11: Tips For Social Professoinals

Best of luck in your journey to becoming a social selling

professional!

11

For more information: sales.linkedin.com