tips for recruiting new volunteers - stc...jul 22, 2016 · volunteer recruiting since 2013 • in...
TRANSCRIPT
![Page 1: Tips for Recruiting New Volunteers - STC...Jul 22, 2016 · Volunteer Recruiting since 2013 • In 2013, STC San Diego was desperate for volunteers • In 2014, we recruited 2 new](https://reader035.vdocuments.mx/reader035/viewer/2022071119/601952bb1d0f4e43bf3c3d0d/html5/thumbnails/1.jpg)
Tips for Recruiting New Volunteers
Alice Brzovic Society for Technical Communication (STC)
July 22, 2016
![Page 2: Tips for Recruiting New Volunteers - STC...Jul 22, 2016 · Volunteer Recruiting since 2013 • In 2013, STC San Diego was desperate for volunteers • In 2014, we recruited 2 new](https://reader035.vdocuments.mx/reader035/viewer/2022071119/601952bb1d0f4e43bf3c3d0d/html5/thumbnails/2.jpg)
What People Want from STC Chapters
Resource Experience Experience
Jobs
Community Community
Network Networking
![Page 3: Tips for Recruiting New Volunteers - STC...Jul 22, 2016 · Volunteer Recruiting since 2013 • In 2013, STC San Diego was desperate for volunteers • In 2014, we recruited 2 new](https://reader035.vdocuments.mx/reader035/viewer/2022071119/601952bb1d0f4e43bf3c3d0d/html5/thumbnails/3.jpg)
How Volunteer Recruitment Works with Our Marketing Cycle
Plan
Promote
Engage
Recruit
![Page 4: Tips for Recruiting New Volunteers - STC...Jul 22, 2016 · Volunteer Recruiting since 2013 • In 2013, STC San Diego was desperate for volunteers • In 2014, we recruited 2 new](https://reader035.vdocuments.mx/reader035/viewer/2022071119/601952bb1d0f4e43bf3c3d0d/html5/thumbnails/4.jpg)
Stages of Volunteer Commitment
Need Volunteer Life Happens Return
![Page 5: Tips for Recruiting New Volunteers - STC...Jul 22, 2016 · Volunteer Recruiting since 2013 • In 2013, STC San Diego was desperate for volunteers • In 2014, we recruited 2 new](https://reader035.vdocuments.mx/reader035/viewer/2022071119/601952bb1d0f4e43bf3c3d0d/html5/thumbnails/5.jpg)
Overview of STC San Diego Volunteer Recruiting since 2013
![Page 6: Tips for Recruiting New Volunteers - STC...Jul 22, 2016 · Volunteer Recruiting since 2013 • In 2013, STC San Diego was desperate for volunteers • In 2014, we recruited 2 new](https://reader035.vdocuments.mx/reader035/viewer/2022071119/601952bb1d0f4e43bf3c3d0d/html5/thumbnails/6.jpg)
Overview of STC San Diego Volunteer Recruiting since 2013 • In 2013, STC San Diego was desperate for volunteers • In 2014, we recruited 2 new volunteers • In 2015, we recruited 2 new volunteers • In 2016, we recruited 5 new volunteers • Half of our new volunteers are under 40 years of age
![Page 7: Tips for Recruiting New Volunteers - STC...Jul 22, 2016 · Volunteer Recruiting since 2013 • In 2013, STC San Diego was desperate for volunteers • In 2014, we recruited 2 new](https://reader035.vdocuments.mx/reader035/viewer/2022071119/601952bb1d0f4e43bf3c3d0d/html5/thumbnails/7.jpg)
Tips for Recruiting Volunteers
Shutterstock
![Page 8: Tips for Recruiting New Volunteers - STC...Jul 22, 2016 · Volunteer Recruiting since 2013 • In 2013, STC San Diego was desperate for volunteers • In 2014, we recruited 2 new](https://reader035.vdocuments.mx/reader035/viewer/2022071119/601952bb1d0f4e43bf3c3d0d/html5/thumbnails/8.jpg)
Ask for help
www.flicker.com/photos/andjohan
![Page 9: Tips for Recruiting New Volunteers - STC...Jul 22, 2016 · Volunteer Recruiting since 2013 • In 2013, STC San Diego was desperate for volunteers • In 2014, we recruited 2 new](https://reader035.vdocuments.mx/reader035/viewer/2022071119/601952bb1d0f4e43bf3c3d0d/html5/thumbnails/9.jpg)
Ask for help
www.flicker.com/photos/andjohan
• Display help wanted sign on website • Ask your network • Use the bully pulpit • Be specific
![Page 10: Tips for Recruiting New Volunteers - STC...Jul 22, 2016 · Volunteer Recruiting since 2013 • In 2013, STC San Diego was desperate for volunteers • In 2014, we recruited 2 new](https://reader035.vdocuments.mx/reader035/viewer/2022071119/601952bb1d0f4e43bf3c3d0d/html5/thumbnails/10.jpg)
Have a job search progression for students
![Page 11: Tips for Recruiting New Volunteers - STC...Jul 22, 2016 · Volunteer Recruiting since 2013 • In 2013, STC San Diego was desperate for volunteers • In 2014, we recruited 2 new](https://reader035.vdocuments.mx/reader035/viewer/2022071119/601952bb1d0f4e43bf3c3d0d/html5/thumbnails/11.jpg)
Change meeting locations
![Page 12: Tips for Recruiting New Volunteers - STC...Jul 22, 2016 · Volunteer Recruiting since 2013 • In 2013, STC San Diego was desperate for volunteers • In 2014, we recruited 2 new](https://reader035.vdocuments.mx/reader035/viewer/2022071119/601952bb1d0f4e43bf3c3d0d/html5/thumbnails/12.jpg)
Change meeting locations
![Page 13: Tips for Recruiting New Volunteers - STC...Jul 22, 2016 · Volunteer Recruiting since 2013 • In 2013, STC San Diego was desperate for volunteers • In 2014, we recruited 2 new](https://reader035.vdocuments.mx/reader035/viewer/2022071119/601952bb1d0f4e43bf3c3d0d/html5/thumbnails/13.jpg)
Have pub social nights
![Page 14: Tips for Recruiting New Volunteers - STC...Jul 22, 2016 · Volunteer Recruiting since 2013 • In 2013, STC San Diego was desperate for volunteers • In 2014, we recruited 2 new](https://reader035.vdocuments.mx/reader035/viewer/2022071119/601952bb1d0f4e43bf3c3d0d/html5/thumbnails/14.jpg)
Ask for testimonials A job was referred to me by a fellow at our STC chapter who works at Qualcomm. I might not have applied for a Q job because I believed Q to be a FrameMaker shop, and I did not know FrameMaker at the time. He said that it was a special assignment and that I could probably handle it. It turns out that I handled the contract position and eventually got hired! And although my group does not use FrameMaker a lot, I have learned how to edit and publish docs in FM. So all is good! - DJ Towne, Immediate Past President and Treasurer I’ve found all my work positions and tech comm education over the last 20+ years through STC contacts, most of them in San Diego. What a great resource. - Jean Femia
![Page 15: Tips for Recruiting New Volunteers - STC...Jul 22, 2016 · Volunteer Recruiting since 2013 • In 2013, STC San Diego was desperate for volunteers • In 2014, we recruited 2 new](https://reader035.vdocuments.mx/reader035/viewer/2022071119/601952bb1d0f4e43bf3c3d0d/html5/thumbnails/15.jpg)
Start a company page on LinkedIn
![Page 16: Tips for Recruiting New Volunteers - STC...Jul 22, 2016 · Volunteer Recruiting since 2013 • In 2013, STC San Diego was desperate for volunteers • In 2014, we recruited 2 new](https://reader035.vdocuments.mx/reader035/viewer/2022071119/601952bb1d0f4e43bf3c3d0d/html5/thumbnails/16.jpg)
Advertise on VolunteerMatch.org
![Page 17: Tips for Recruiting New Volunteers - STC...Jul 22, 2016 · Volunteer Recruiting since 2013 • In 2013, STC San Diego was desperate for volunteers • In 2014, we recruited 2 new](https://reader035.vdocuments.mx/reader035/viewer/2022071119/601952bb1d0f4e43bf3c3d0d/html5/thumbnails/17.jpg)
Advertise on VolunteerMatch.org
![Page 18: Tips for Recruiting New Volunteers - STC...Jul 22, 2016 · Volunteer Recruiting since 2013 • In 2013, STC San Diego was desperate for volunteers • In 2014, we recruited 2 new](https://reader035.vdocuments.mx/reader035/viewer/2022071119/601952bb1d0f4e43bf3c3d0d/html5/thumbnails/18.jpg)
Reduce volunteer workload
Shutterstock, Everett Collection
![Page 19: Tips for Recruiting New Volunteers - STC...Jul 22, 2016 · Volunteer Recruiting since 2013 • In 2013, STC San Diego was desperate for volunteers • In 2014, we recruited 2 new](https://reader035.vdocuments.mx/reader035/viewer/2022071119/601952bb1d0f4e43bf3c3d0d/html5/thumbnails/19.jpg)
Reduce volunteer workload
• Limit volunteer time to 1 hour per week or less • Have 2 or more people share a position • Document processes • Turn 1 position into 2 or more positions
Shutterstock, Everett Collection
![Page 20: Tips for Recruiting New Volunteers - STC...Jul 22, 2016 · Volunteer Recruiting since 2013 • In 2013, STC San Diego was desperate for volunteers • In 2014, we recruited 2 new](https://reader035.vdocuments.mx/reader035/viewer/2022071119/601952bb1d0f4e43bf3c3d0d/html5/thumbnails/20.jpg)
Say “thank you”
![Page 21: Tips for Recruiting New Volunteers - STC...Jul 22, 2016 · Volunteer Recruiting since 2013 • In 2013, STC San Diego was desperate for volunteers • In 2014, we recruited 2 new](https://reader035.vdocuments.mx/reader035/viewer/2022071119/601952bb1d0f4e43bf3c3d0d/html5/thumbnails/21.jpg)
Have Fun
Funny Things Improv Group
![Page 22: Tips for Recruiting New Volunteers - STC...Jul 22, 2016 · Volunteer Recruiting since 2013 • In 2013, STC San Diego was desperate for volunteers • In 2014, we recruited 2 new](https://reader035.vdocuments.mx/reader035/viewer/2022071119/601952bb1d0f4e43bf3c3d0d/html5/thumbnails/22.jpg)
References
• Brinkerhoff, Peter C., Generations: the challenge of a lifetime for your nonprofit, 2007
• Chute, James, Attendance Down at Top Cultural Institutions: many are developing strategies to attract new audiences, San Diego Union-Tribune, http://www.sandiegouniontribune.com/news/2015/oct/24/state-of-arts-san-diego-attendance-numbers/
• Yudkin, Marcia, Marketing for Introverts, http://www.yudkin.com/introverts.htm
![Page 23: Tips for Recruiting New Volunteers - STC...Jul 22, 2016 · Volunteer Recruiting since 2013 • In 2013, STC San Diego was desperate for volunteers • In 2014, we recruited 2 new](https://reader035.vdocuments.mx/reader035/viewer/2022071119/601952bb1d0f4e43bf3c3d0d/html5/thumbnails/23.jpg)
Contact Information
Alice Brzovic [email protected] https://www.linkedin.com/in/alicebrzovic @write4smallbiz STC San Diego stc-sd.org @STCSoCal