tips for optimizing your recruiting strategy | webcast
TRANSCRIPT
Modern Recruiting: 3 Fundamentals You Should Master
Meet Your Speakers
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Red Hat: Kristin Archbold, Senior Talent Acquisition Partner Laura Murray, Team Lead & Senior Project Manager, Employment Branding Jamie Williams, Senior Employment Branding Specialist LinkedIn: Rob Humphrey, Senior Manager, Content Rob Trout, Global Client Success Manager
LinkedIn and Modern Recruiting
3 0 0 M + M E M B E R S W O R L D W I D E
1 0 9 M + N O R T H A M E R I C A
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The Agenda: 3 Fundamentals
1. Tell your story 2. Source like a pro 3. Build and promote your brand
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A R T S C I E N C E
What is Modern Recruiting?
01 EVERYTHING STARTS WITH YOUR STORY
Your story starts with you.
Viewing member profiles is the #1 activity on LinkedIn 45 Million profile views take place every day
Profiles That Inspire Kristin Archbold | Red Hat
01 Picture
02 Killer opening
03 Video / Images
04 Updates
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Long Form Content
Company Pages Red Hat
01 Bold, memorable visuals
02 Focus on employees
03 Updates fuel engagement
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Metrics that Matter
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02 SOURCE LIKE A PRO
Passive What?
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Get smart Get to know your talent pools
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Technology LinkedIn Recruiter Shown
02 Filters
01 Boolean Search
03 Fun with result sets
Master Boolean Search “ “ E X A C T
P H R A S E “ G A M E P R O G R A M M E R ”
A N D N A R R O W S E A R C H X X X A N D X X X X
O R E X P A N D S E A R C H
P R O G R A M M E R O R D E V E L O P E R
N O T R E M O V E N O T R E C R U I T E R N O T C O M P A N Y
( ) G R O U P T E R M S
“ G A M E P R O G R A M M E R ” A N D ( C + + O R J A V A )
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Make InMails Beg for a Response
03 BUILDING YOUR TALENT BRAND
Talent Brand is highly social, totally public version of what talent thinks and shares about your company as a place to work.
Maximize your presence
01 Stretch your canvas.
02 Paint
03 Video
Targeted Status Updates
Your update
Yes, can add images
Target audiences
Involve Your Organization
Share and tell
Celebrate
Jobs carry your story
01 Compelling opener
02 Encourage me to follow and share
03 Rich media is a must
Write for the Mobile Web
Blank Canvas
ART
A R T I S T S C I E N T I S T