• For many small businesses, signs are an important means of

advertising a company's existence. However, signs are not for

public display only. They can also help direct visitors around your

office and alert employees to hazardous or off-limit areas.

• This guide is designed to give you the facts you need to evaluate

and choose signs for your business. The various sections are listed

in the box above. You can choose to read this guide from

beginning to end, or jump directly to a section of interest.

Types of Signs

Signs can be created for outdoor or indoor use.

• Typically, outdoor signs are used for marketing purposes or to

direct visitors. They can be found on rooftops, walls, and awnings;

standing alone by buildings; hanging as banners; and even

displayed on the sides of cars and trucks.

• Indoor signs are usually hung from ceilings or attached to walls.

These signs are usually created for use in a reception area or to

direct visitors. Signs are also often created for trade show displays

Sign MaterialsThere are many different materials companies can use to make signs. Sign

makers typically break down requirements in terms of lettering andsubstrate materials.

• Sign lettering can be as straightforward as adhesive vinyl or as eye-grabbing as neon. Other materials commonly used for lettering includemetal, wood, plastic, and foamcore. Lettering can also be engraved.While once quite prevalent, paint is now much less common as alettering medium.

• Get free price quotes on business signs at adtronics.com.Buyers also havethe choice of many substrates, which serve as the backing for thelettering. Materials used for backing include plastic, paper, cloth, vinyl,wood, foamcore, glass, and aluminum. Mixed substrates are alsoavailable.

Designing Signs

Buyers need to consider a number of factors to create effective, long-lasting signs.

• First, think about the distance the average viewer will be from thesign. In addition, factors such as as sign height, lighting, and timeof day can affect how easily the sign can be viewed.

• Also think about the sign's expected wear and tear, and make surethe appropriate materials are used. Signs can be destroyed notonly from weather conditions, but also from travel and generalmishandling.

Choosing a Company• One of the first things to do when choosing a sign company is to find

one that specializes in the type of sign materials you desire. Although

most companies will not claim any specialties in their advertising,

many will in fact be particularly proficient at making a certain type of

sign. You will often find faster turnaround, higher quality execution,

and better pricing when working with such a company.

• Sign companies can also specialize in particular types of projects. For

example, some companies have substantial experience in the planning

and placement of signs throughout a building. Working with people

who are particularly knowledgeable about the issues surrounding a

given project can significantly impact the types of signs that are

created.

Complying with the ADA• The Americans with Disabilities Act (ADA) requires all commercial

facilities (which include any building open to the public) toaccommodate the special needs of individuals with disabilities byremoving physical and communication barriers. This means thatbuildings such as hospitals, government buildings, public andprivate schools, transportation terminals, hotels, restaurants, andmanufacturing facilities must meet ADA requirements in terms ofsignage design and installation.

• There are companies familiar with the ADA and that can help yourfirm conform to the regulations. Keep in mind that while there arecosts involved with ADA compliance, the government also providesADA-specific tax refunds for businesses.

About Zoning Regulations

• Many towns have specific regulations about the type or size of

outdoor signs businesses may erect. If the zoning laws in your area

prevent you from installing the type of sign you desire, you may

need to apply for a variance to the existing code. Sign companies

should be familiar not only with local regulations, but also with

the process for applying for a variance.

Pricing

• Sign costs depend on size, material, color, and content. They

can range from $8 for a small sign (12" by 6" with a basic

design) to nearly $100 for a larger sign (30" by 30" with

more complicated features). Sign costs can easily climb up to

the hundreds or even thousands of dollars when using costly

materials or producing gigantic signs.

• When comparing quotes, remember to add in any delivery

charges.

Special Tips

• Allow for Updates if Needed

If you expect signs to change over time, look for a design that is easy

to update or change. In many cases, updates can even be made by

your staff instead of returning the sign to the signage company.

• Consider Stock Signs

Although most signs are custom made, it is possible to find pre-made

standard signs. You can often find stock signs for use in laboratories,

retail stores, and warehouses. Buying stock signs can be much cheaper

than having a sign custom-made.

• Make Use of Magnets

Magnetic signs can be a good alternative for companies seeking to

add a sign to cars or trucks. That way, employees who also use the

car for personal use can remove the sign after business hours.

• Be Prepared to Wait During the Summer

Sign companies are generally busiest during the summer. Expect

longer turnaround times during this time of the year.

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