tips for acquiring quality users
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Made by game developers for game developers.
Leadership team from:
Developed and Monetized Tapulous’ Tap Tap Revenge Franchise Acquired by Disney
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Team of over 120. Profitable from 2nd month.Partnered with:
The game makers you know have partnered with Chartboost
60,000+ games, 150+ countries, 12B Monthly User sessions
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• Make a quality game!
• ASO
• Free Stuff comes first
• Chartboost and you!
Our goal is to empower game developers like you, around the world to unlock their full potential
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App Store Optimization Less complex than SEO but VERY important
Keywords
Icon
Screenshots
Ratings
Reviews
Likes
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Free Stuff comes first• Free ASO tools
• Let users know about your game. Guerrilla marketing is not dead! Its free, all you need to do is be creative
• Have a launch party, where everyone is invited (friends, family, loved ones, not loved ones) make sure they give you a 5 star rating and a review
• DOUBLE check your URL
• Reddit is your friend
Blended Publisher / Advertiser Experience
User experienceInterstitials that fit your game and drive great performance
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Marketplace to browse for partnersProfile for a company with “friending”
and messaging features
Our Marketplace is a social network that enables you to connect with your partners and launch a Direct Deal in 2 minutes
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Direct Deals Marketplace
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Free and games-only Rewarded Video,
Players earn virtual currency or in-game items Cost Per Completed View (CPCV)
basis.
How should you monetize? Chartboost video
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Advertisers can now track users acquired through Chartboost’s Cross-Promotion, Direct Deals Marketplace, and Games Ad Network, beyond the install.
Introducing Post-Install Analytics
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bootups
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session length
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Post Install Analytics is based on three metrics:
Post-Install Analytics Metrics
in-app purchase (IAP)
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‣IAP Revenue ($)
‣ARPU ($)
‣ARPPU ($)
‣Purchases (#)
‣Average spend / purchase ($)
‣Payer users (%)
‣Lifetime Payer (%)
‣D1 Retention (%)
‣D7 Retention (%)
‣Average session length per day (seconds)
By tracking bootups, IAP & session length, the following analytics data will be available:
Post-Install Analytics Data