Tips and tweaks on migrating to Magento!

Download Tips and tweaks on migrating to Magento!

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<ul><li> 1. Tips and tweaks on Migrating to Magento!Paul Ryazanov Oleg CherevatyyDirector of marketing Commercial DirectorQuartSoft Corp. Cart2Cart productT. 380 (95) 140-07-16pr@quartsoft.comoleg@shopping-cart-migration.comquartsoft.com shopping-cart-migration.com</li></ul> <p> 2. Reason for migration?2 3. Migrate from 3 4. Migrate to 4 5. Migration plan- Analyze currentstore- Prepare webhosting- Customize Magento- Verify SEO- Data migration- Store launch- Post migration 5 6. Migration plan- Analyze currentstore- Prepare webhosting- Customize Magento- Verify SEO- Data migration- Store launch- Post migration 6 7. Analyze current storePros and cons of current site- Features you dont useanymore- Features you are using- Features your customerswant- Usability report7 8. Analyze current storeAnalyze traffic- Traffic report(for 3-6 recent months)- Countries sending traffic (you may want to add languages inMagento)- Paid and organic traffic 8 9. Analyze current storeReport from Search engines- Traffic from different SE- Keywords rank in SE andposition- PR of current website- PPC campaign data9 10. Analyze current storeROI- Amount of sales report- Repeated sales- Average bill- % conversion 10 11. Analyze current storeLink report- Sitemap- Internal links and crosslinking- Incoming links 11 12. Migration plan- Analyze currentstore- Prepare webhosting- Customize Magento- Verify SEO- Data migration- Store launch- Post migration 12 13. Prepare webhostingHosting requirements- VPS- Apache 2.x, Nginx- PHP 5.2.13+ (safe_mode off)- MySQL 4.1.20+ (InnoDB storage engine)- Ability to run scheduled jobs(crontab)- Ability to override options in.htaccess files13 14. Prepare webhostingAccess requirements- Domain controlpanel- Hosting controlpanel- SSH- FTP14 15. Prepare webhostingWebhosting Settings- Magento installation- SSL certificates- Specific server settings (memory_limit no less than 512Mb,separate server for static/database isrecommended) 15 16. Migration plan- Analyze currentstore- Prepare webhosting- Customize Magento- Verify SEO- Data migration- Store launch- Post migration 16 17. Customize MagentoUI Design- Improve design keep good and dothe best- Use the Magento Theme- Utilize Magento templates- Transfer a couple of products,content to test17 18. Customize MagentoCore Modules Configuration- Shipping module(USPS, UPS, FedEx, DHL and other)- Payment gateways(PayPal, Google, Authorize.net,Moneybookers)- SEO components(Friendly Url, Meta, Permalinks)18 19. Customize MagentoAdd-On Modules Configuration 19 20. Customize MagentoCanonical URL for MagentoThis extension adds the newcanonical links to the headof your Magento pageshttp://www.magentocommerce.com/magento-connect/canonical-url-for-magento.html 20 21. Customize MagentoMetaRobotsTheres no easy way tocontrol meta robots tags toMagento pages, unless ofcourse, when you installthis module.http://www.magentocommerce.com/magento-connect/yoast-metarobots.html 21 22. Customize MagentoGoogle AdWords ConversionTrackingThis module integratesGoogle AdWords ConversionTracking into Magento. Itwill add the conversiontracking code to theonepage checkout successpage.http://www.magentocommerce.com/magento-connect/luka-google-adwords-conversion-tracking.html 22 23. Customize MagentoSocial BoosterEveryone knows how social mediaoptimization (SMO) is highlyimportant for the site. Nowadays,when millions of people areconnected in social networks,share news, images, articles andjust chatting, the next majorchallenge for online business isto leverage all this to developthe business.http://www.magentocommerce.com/magento-connect/social-booster.html23 24. Customize MagentoData Feed ManagerCreate csv, txt and xml datafeeds for any search engines,shopping engines or marketplaces.http://www.magentocommerce.com/magento-connect/data-feed-manager.html24 25. Customize MagentoOneStep Checkout ExtensionThis OneStep Checkoutextension will increaseyour sales by combining 6steps in checkout processto 1.http://www.magentocommerce.com/magento-connect/i-checkout-onestep-checkout-extension.html 25 26. Customize MagentoGift CertificationAllow your customers topurchase and use GiftCertificates.http://www.magentocommerce.com/magento-connect/unirgy-giftcert.html 26 27. Customize MagentoMagento Optimization 27 28. Customize MagentoSpeedsterSpeed up your store bycombining, compressing andcaching JS and CSS.http://www.magentocommerce.com/magento-connect/fooman-speedster.html28 29. Customize MagentoHTML MinificationSimple and light extensionwhich minifies HTML. Itreduces html document sizeby approx. 10 - 15%.http://www.magentocommerce.com/magento-connect/html-minification-by-jemoon.html29 30. Customize MagentoNitrogentoNitrogento is made toBoost Magento page loadtime through manyoptimization mechanisms.http://www.magentocommerce.com/magento-connect/nitrogento.html30 31. Migration plan- Analyze currentstore- Prepare webhosting- Customize Magento- Verify SEO- Data migration- Store launch- Post migration 31 32. Verify SEOContent- Keep optimized content- Create more valuablepages- Check Meta Title andDescription- Alt tags for images 32 33. Verify SEOURL Migration- SEO friendly URLs- 301 redirect from old URLs to newones- Custom 404 error page (track non-linked URLs)- Robots.txt file (make sure its open for bots)33 34. Verify SEOMigration to a New Domain- Point domain to new hosting- Verify ownership google webmaster- Handle the www vs. non-www issue- Protect folder with .htaccess /robots.txt (until you are ready to go live)34 35. Verify SEOFinal Steps- Install Google Analytics- Submit a sitemap to Google WebmasterTools- Set up the domain redirect 35 36. Migration plan- Analyze currentstore- Prepare webhosting- Customize Magento- Verify SEO- Data migration- Store launch- Post migration 36 37. Data migrationWhat to moveProducts and images - attributes, configurable products - downloadable, bundle, virtual andgroup products- Categories and images- Customers- Orders- and others 37 38. Data migrationPotential problems- Manual data transfer is timeconsuming- Password encryption- Different structure- Missing fields- Incomplete transfer- Duplicate data- Language and charset- Currency and taxes 38 39. Data migrationTransfer process- Research existing structure- Link old architecture with Magentostructure- Prepare migration script(s)- Organize test transfer- Verify migrated data- Run live migration once you areready 39 40. -34 carts supported, 9000 successful migrations- Pros and Cons- Fully automated data migration of products, categories, customers, orders etc.- Migration Price Estimator- Free Demo Migration- Assisted Migration Service40 41. Migration plan- Analyze currentstore- Prepare webhosting- Customize Magento- Verify SEO- Data migration- Store launch- Post migration 41 42. Store launchFinal testing- Step off and back in few days- Verify website functionality (emails,forms etc.)- Verify data- Make sure payment gateway switched tolive42 43. Store launchActivation schedule- Set date and time- Estimate downtime (if any) anddeadline- Announce at old website- Notification to customers 43 44. Store launchActivation process- Update domain TTL to 1 hour- Backup old data and files to subdomain- Stop modifications and checkout at oldwebsite- Migrate data- Setup redirect / switch NS to new site- Notification to customers 44 45. Migration plan- Analyze currentstore- Prepare webhosting- Customize Magento- Verify SEO- Data migration- Store launch- Post migration 45 46. Post migrationPost-migration monitoring- Check pages in Google are properlylinked- Check all files are there- Check report of 404 pages and fixissues if any- Monitor PR- Monitor traffic- Monitor ROI- Talk to customers and get feedbacks46 47. Results47 48. BonusBonus from QuartSoft:Buy one extension and get another one for freehttp://www.magentocommerce.com/magento-connect/developer/QuartSoftBonus from Cart2Cart:20% off for data migration with Cart2Cart, StoreManager for MagentoCoupon code: MIGR-L6RT-MAG 48 49. Happy Migration! Happy E-commerce!Paul Ryazanov Oleg CherevatyyDirector of marketing Commercial DirectorQuartSoft Corp. Cart2Cart productT. 380 (95) 140-07-16pr@quartsoft.comoleg@shopping-cart-quartsoft.com migration.comshopping-cart-migration.com </p>