tipping point the how granular statistics can make a big difference in understanding and...
DESCRIPTION
Phase I – in brief Aim What is the [quantitative] value to the student when they use library resources?TRANSCRIPT
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TIPPING PO
INT
TheHow
GRANULARStatistics Can Make
a BIG Difference in Understanding and Demonstrating VALUE
MargieJantti
Alison Pepper
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If Content is King, CONTEXT is Queen
Furbank, 2014
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Phase I – in brief
Aim
What is the [quantitative] value to the student when they use library resources?
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Student No.
Data sources and identifiers
LMS, Access log
SESSIONAL
Value Cube
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Correlation between electronic resource usage and student grades – 2013
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Phase I – Value Cube
Key Finding
A strong positive correlation between student grades and use of library resources
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Phase II – Marketing Cube
1. Developing a picture of use
2. Return on investment (ROI)
3. Existing cube architecture
Drivers:
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Phase II drivers ... new insight
1. Developing a picture of use
What eresources are clients using?
Beyond vendor supplied use data
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Phase II drivers ... new insight
1. Developing a picture of use
Who is using them?
When in a semester?
Why?
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Phase II drivers
2. Collection Development: ROI
Resources = 40% of budget
90:10 electronic vs print
Value for money
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3. Leveraging cube architecture
Phase II drivers
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Marketing Cube
Student No.Access log / Ezproxy
WEEKLY
Data sources and identifiers
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Interface and navigation
Dimensions
and
Measures
Drag & drop to create Views
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Have we influenced behaviour?
• Low Use
Before
• Marketing
Intervention• Increased
Use?
After
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Examining use in 2015>
Powerful lens on contextualised collection use
A new measurement methodology with weekly frequency
Potential to triangulate with other institutional data
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The Tipping Point
Never before has the potential existed to draw on data from both the library’s and enterprise systems to develop a more sustained and intimate understanding of our user communities.