THE TIPPING POINT ~MALCOLM GLADWELL

Nikunj Soni Nomaan Shaikh Aditya Singh Atul Solanki

A TIPPING POINT IS… One Dramatic Moment of Critical Mass, When

Unexpected becomes Possible.

Water Boils only till 99 degrees, at 100 degree it changes its form to Vapor.

Contagiousness, Where small things bring big changes.

Time

Effect

Law of Few

Stickiness Factor

Power of Context

EPIDEMIC AND RULES OF CONTAGIOUS

A function of the people who transmit infection agent in appropriated environment

1. THE LAW OF FEW "The success of any kind of social epidemic is

heavily dependent on the involvement of people with a rare set of social gifts."

80/20 Principle : a tiny percentage of people do the majority of the work.

The classic brush-suede shoes became popular. A handful of kids then spread to two Fashion designers.

Law of Few depends on 3 kinds of people

1. THE LAW OF FEW

A. THE CONNECTORS They are a handful of people who know

many people thru their amazing social skills.

The handful kids and the Fashion designers were the connectors for hush puppies.

People SpecialistsSpecial gift of bondingKnow many peopleSocial Connections

Acquaintances Occupy different worlds“Weak tie”

Trendsetters

A. THE CONNECTORS

Mavens are the Market.

Love sharing information with other people. They are Information Specialists and problem solvers.

Mavens are the Data Banks and provides the Message.

B. THE MAVENS

Persuaders.

Beyond words, but character traits that impact others: charisma, body language etc.

Persuasion often works in ways that we do not appreciate.

C. THE SALESMEN

HAVE THE RIGHT MIX There is a narrow line between an epidemic

that tips and one that does not Know who the best recipient is to spread the

message.

Messages at the bottom of the television often goes unread, However, the ones in the center are always read and remembered.

Stickiness means that a message makes an impact and doesn’t go in one ear and out the other.

The message must have right timing and have the right context. Recipient needs to become a participant, not just an audience.

Sesame Street TV program had the stickiness factor which made the children glue to their TV sets and learn.

2. THE STICKINESS FACTOR

PACKAGE IT RIGHT The content and packaging of a

message needs to be rightMessage must be replaced and tweaked

several times before tiny changes cause the message to become sticky

Must entice, not repel, to look deeperWe tend to act on things that are personnel

The Present You must use strategic foresightNew ways of communicating must be found

Epidemics are sensitive to the conditions and circumstances of the times and places in which they occur- the context.

New-york Crime rate dropped by changing the context. Graffiti was the center of criminal achievements, hence they decided to break the context for crime.

3. THE POWER OF CONTEXT

THE MAGIC NUMBER 150 The Maximum Amount of Friends that we can

stay actively connected are 150.

Brain is hardwired to pay attention to about 150 people.

The larger the neo-cortex, the larger the group you associate with.

The ones you would feel most comfortable with You would come uninvited for a drink

Any increase in the 150 creates a burden

SPREAD EPIDEMIC OF YAWNING

CONCLUSION FOCUS, TEST AND BELIEVE

The tipping point looked for the stories which are small but smart.

Starting epidemics requires concentrating (Focus) on a few key elements.

Those who are successful at creating epidemics do not just do what they think is right but they test their intuitions.

Reframe the way we think about the world. What must underlies successful epidemics is a bedrock belief that change is possible

CONCLUSION Tipping points are

A reaffirmation of the potential

for change and the power ofintelligent action.