tip from ibm connect 2014: socialytics = social business, big social data and advanced analytics
DESCRIPTION
In this tip, speaker Scott Padget explains how socialytics provides customer and competitive insights as well as real-time operational insights. He introduces the SIFT (Social Intelligence Fusion Toolkit) Solution that funnels big social data into actionable business intelligence. Scott also describes the lifecycle of socialytics and gives a live demo. Obviously, the slides don’t capture the exact live demo, but they do show some screenshot examples of the SIFT Solution in action.TRANSCRIPT
© 2014 IBM Corporation
SB102 : Socialytics = Social Business, Big Social Data and Advanced Analytics
Scott Michael Padgett LTC (R), US Army Special Operations Social Business Solutions Leader International Business Machines (IBM) [email protected] 001.703.622.1557
IBM Socialytics Provides Our Customers Powerful Insights !
Superior Customer Insights & Intimacy – what are individuals saying about our agency, company, products and brands in the social spectrum? Where are they saying it ? When did they say it ? Good, bad, indifferent ?
Powerful Competitive Insights & Intelligence - what are our competitors saying and doing in the market? What new sales and marketing initiatives are they launching? Where are they saying it ? What are they saying about our company, our products, our brands ?
Real Time & Evolving Operational Insights – what events or activities are unfolding that could have a significant impact on our agency, brands, products and employees?
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What is Socialytics ? How Does It Work ? SIFT Solution
“The Social Intelligence Fusion Toolkit (SIFT) Solution and all solution derivatives are owned, trademarked and patented by Global Technology Solutions (GTS) Corporation. An IBM SWG Business Partner”
Description of What Socialytics Is…. How it works
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Delivers an Exceptional User Experience
around Big Social Data & Open Source
Data. Something we define as: “Putting the
Face on Big Data & Analytics”
Incorporates a patent pending methodology
for users to simply collect, bin, sort and
analyze Big Social Data & Analytics.
A simple to use experience that
Aggregates, Integrates, and allows users to
Disseminate their discovery and knowledge
securely across their enterprise through
professional social networks.
Description of What SIFT Does and how it works
Share, Collect, Monitor, Analyze, Disseminate
Web & Social Media Sources
Information Exploitation
(IX)
Collection Management (CM)
Information Management (IM)
Internal Sources
SIFT = All Source Fusion Key is funneling down “big social data” into business intelligence
Feedback
IM
Connections
Portal
What Your Employees Are Saying on Your Professional Social Network Platform
(Inside Your Organization)
What People, Customers & Competitors Are Saying on Social Networks
(Outside Your Organization)
Profiles
Communities
Blogs Wikis
IBM Social Business Framework
Introducing the “Socialytics” Value Proposition
Enterprise “Socialytics” Services Enabled by SIFT
Simply Collect, Monitor & Analyze Big Social
Data
Select & Collect Big Social Media Data
Monitor Big Social Media Data
Analyze Big Social Media Data
Plan, Task & Share Business Intelligence
Enables users to simply select and collect big social media data sets for mission operations
“Social Intelligence Fusion Toolkit” (SIFT) Solution
Enables users to monitor selected social media discussions and data in real time
Enables users to simply analyze big social data to gain new insights to make more informed decisions
Enables users to share critical information and knowledge across their organization using professional social network technologies
11 “The Social Intelligence Fusion Toolkit (SIFT) Solution and all solution derivatives are owned, trademarked and
patented by Global Technology Solutions (GTS) Corporation. An IBM SWG Business Partner”
1.
2.
3.
4.
Life Cycle of “Socialytics” Enterprise Services
Social Media Monitoring Services
Big Social Data Collection Services
Enterprise Social Networking Sharing Services
Advanced Social Analytics Services
Secure Cloud Based
“Enterprise -Social
Network” Services
Automated OSINT Services
Intelligence Sharing with the Right People &
Machines
Big Data Collections
Services (Simple / Machine
Automated)
Real Time Visualization of
OSINT Conversations
Machine Based Social Network
Analytics
Machine Instrumented Social Network Enterprise Services System
1.
2. 3.
4.
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Live SIFT Demonstration
“The Social Intelligence Fusion Toolkit (SIFT) Solution and all solution derivatives are owned, trademarked and patented by Global Technology Solutions (GTS) Corporation. An IBM SWG Business Partner”
How Does It Represent the Data ? SIFT represents the processed data in the form of data files, portlets and applications that have been developed over the past three years by other customers. Your organization can use these applications or configure your own mission critical apps to display the collected OSINT data. Example – Social Conversation Heat Maps that Geo Code Exact Locations.
How Does It Represent the Data ? SIFT represents the processed data in the form of data files, portlets and applications that have been developed over the past three years by other customers. Your organization can use these applications or configure your own mission critical apps to display the collected OSINT data. Example – Crowd Sourcing - Sentiment Analysis Maps with Geo Location Tracking.
How Does It Represent the Data ? SIFT represents the processed data in the form of data files, portlets and applications that have been developed over the past three years by other customers. Your organization can use these applications or configure your own mission critical apps to display the collected OSINT data Example – Rivers of social conversations analysis, crowd sourcing analysis & snippets.
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Acknowledgements and Disclaimers
© Copyright IBM Corporation 2014. All rights reserved.
U.S. Government Users Restricted Rights - Use, duplication or disclosure restricted by GSA ADP Schedule Contract with IBM Corp.
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