IF YOUR PRODUCT STINKS

SOCIAL MEDIA WON’T FIX IT

If you’re good at it people will offer you a job and If you’re not then why on earth would someone actually hire you

Go get good at it-Seth Godin

People using Social Media don't care about the technology

they care about the communication the technology enables

• As technology changes the tools we use to communicate we still use the same behavior patterns that we haveevolved over thousands of years

Only 2 years ago, employers spent

• about $30 billion on

advertising, career fairs, and headhunters

with about $8.5 billion of that spent on

newspaper, job board, and other forms of

recruitment advertising.

• As the recession hit in 2008 and 2009, the

total spending on recruitment

advertising dropped by about two-thirds

to about $3.5 billion:

Market Share 2010

84.73% 6.35% 3.31% 3.30%

93% OF BUYING DECISIONS

START WITH AN ONLINE

GOOGLE SEARCH.

• "LinkedIn profiles maintained by a

candidate are more accurate than the

Resume maintained by the same

candidate...:

• http://www.fistfuloftalent.com/2010/03/linkedin-profiles---

more-accurate-than-resumes-sad-but-true.html

LinkedIn Profiles - More Accurate

Than Resumes

According to recent U.S study by

Cross Tab Marketing:

• 75% of HR departments are now required to research candidates online. That means they’re looking candidates up on Google, Facebook, LinkedIn and Twitter.

• 70% of U.S recruiters and HR professionals say they have rejected candidates based on information they found online.

• 85% of employers say that positive online reputation influences their hiring decisions at least to some extent. And nearly half say a strong online reputation influences their decisions to a great extent.

Percent of recruiters and HR professionals who use

these types of sites when researching applicants

•

• Search engines 78%

• Social networking sites 63%

• Photo and video sharing sites 59%

• Professional and business networking sites 57%

• Personal Web sites 48%

• Blogs 46%

• News sharing sites (e.g. Twitter) 41%

• Online forums and communities 34%

• Virtual world sites 32%

• Web sites that aggregate personal information 32%

• Online gaming sites 27%

• Professional background checking services 27%

• Classifieds and auction sites 25%

• None of these 2%

• Some of her friends from LA tagged some

pictures of Debbie at the nightclub last

week

Personal Branding

(Google Search)

• A friend advertised on Craigslist

for a housekeeper.

Three interesting resumes came to

the top.

She googled each person's name.

• The first search turned up a MySpace

page. There was a picture of the

applicant, drinking beer from a funnel.

• Under hobbies, the first entry was,

"binge drinking."

• The second search turned up a personal

blog. The most recent entry said,

• "I am applying for some menial jobs that

are below me, and I'm annoyed by it. I'll

certainly quit the minute I sell a few

paintings."

Seth's Blog: Personal branding in the age of

Google

sethgodin.typepad.com/.../personal-branding-in-the-age-of-google.html

• The 3rd? There were only six

matches, and the sixth was from

the local police department,

indicating that the applicant had

been arrested for shoplifting two

years earlier.

• Three for three.

• Google never forgets

IS THE NEW RESUME

A hazard of social networking is people will read what you write

Fed Ex

How Most People look for Work

• Want Ads/ Sunday Papers

• Internet

• Employment Agencies

• Word of Mouth

• Direct Contact with Employers

How Employers Fill Jobs

• Internal Networks

• Job Postings

• External Networks (Professional

Organizations)

• Placement Employment Agencies

• Civil Service Lists

• Job Boards represent 13.2% of external hires.

• Monster and CareerBuilder account for more than half the job board hires

• http://www.careerxroads.com/news/SourcesOfHire10.pdf

CareerXroads 8th Annual Source

of Hire Study:

CareerBuilder is accountable for

3.95% of external hires

Monster 3.14%

HotJobs 1.35%

27.3% of new hires resulting from

employee referrals

80% of jobs found from networking

Adriana Llames

CareerXroads Source of Hire

Study

• 1 hire for every 15 referrals

• making this category the most efficient

source by far.

http://hiremecapitaldistrict.posterous.com/

Insanitydoing the same thing over and

over again and expecting

different results.

Albert Einstein

• Jobs seekers spend 68% of their time

looking at online job postings

• –and less than one-third of their time

reaching out to others (UpMo.com)

Evaluation:the most important part of the process

How do your actions track

to things that are important

• If you are not making progress on a particular goal, attempt to do a root cause analysis to determine why.

• By honestly analyzing your lack of

progress can you determine steps to take

to change this picture.

Failure is success if we learn from it

» Malcolm Forbes

―If you don’t know where you’re

going, any road will get you there.‖

- Cheshire Cat

• “You can’t hit a target you can’t see.

You can’t accomplish wonderful things

with your life if you have no idea of

what they are. You must first become

absolutely clear about what you want.‖

—Brian Tracy, Maximum Achievement

Be concrete

• The more specific you are about what you

want to do, the easier it becomes to

develop a strategy to accomplish it.

Mark Granovetter Study

Getting a Job

• 56% of people find employment through a

personal connection

• 18.8 Advertisements/ Placement Agencies

• 20% Applied Directly

The Strength of

Weak Ties

Of those who used a contact to get a job

16.7% saw their contact regularly

55.6% saw their contact only occasionally

28% saw their contact rarely• http://www.flickr.com/photos/alishalynn/3362812680

People were not getting job through

their friends, they were getting jobs

through their associations

1973

Focus on the who before the how.

Liz Lynch

Relationship Centric Goals

Who Can Accelerate my Ability to Achieve

that Goal

Using your contacts insight just as a resume

conduit creates a huge missed opportunity

• Ask what their department is working on

• What business opportunities their company is focused

on

• How they interface with the department you’re interested

in

• What are the top corporate initiatives, and company

concerns/risks?

• What bothers your contact about their company

• What’s bugging their boss?

Some topics you might want to ask

about:

• Marketing decisions: who are your target markets? Why?

• What’s the plan moving forward?

• How does the company generate prospecting lists?

• How is sales organized?

• Who builds sales demos?

• Incentive programs for customers… and incentive programs for the salespeople… motivate what behaviors?

• Are products discounted?

• Who responds to RFPs? Who finds out about them?

• Invoicing & collections: how quickly do your clients pay?

• How tight are the daily delivery routes?

• How well is the warehouse managed? What does it look like? How disciplined are the workers there?

• What’s the real impact of unionization on the floor workers?

• Real estate: does your company own or lease? Why?

• Who owns purchasing decisions?

• Does the company hedge fuel purchases?

• Major client accounts: how much of the overall revenue do they represent?

• What does the company do with its cash? Does it have a huge checking account? Does it invest in 1-year bonds?

• Who is on the Board of Directors, and why?

• What are the company’s loan obligations? What impact do those obligations have on the firm’s ability to take risks or make investments?

• What new strategic projects are planned for next year?

• What strategic projects are being considered?

• What does top management see as the number one obstacle to growth?

• What do the rank and file see as the number one obstacle to growth?

The Internet isn't connecting us as much as

we think it is

Nominally, you have a lot more relationships

— but in reality, few, if any, are actually

valuable.

• Real relationships are patterns of mutual

investment.

I invest in you, you invest in me.

» Umair Haque

• The reason very few people are willing to

refer job leads and opportunities is

because they don’t yet trust you enough to

make a referral.

start giving back before you start

taking

• Favors are the currency of success. » Tim Sanders

• Offer your support, expertise, and

resources to people before asking them

for favors.

• Heather Mundell

The obstacle is to abandon conventional job

hunting methods

Metcalf’s Law N(n-1)/2

• quantifying the "value" of a

network

• 20(20-1)/2

• 190

Forzana Ali

Boolean Search Strings

Job Fair+Times Union

Job Fair not Albany,NY

• * site:linkedin.com (inurl:pub OR

inurl:in) (―business analyst‖ OR

―business analysis‖) (―crystal reports‖

OR other similar tools like informatica,

abinitio etc) ―washington DC metro

area‖ -dir –jobs

QR Codes

• Having ideas or knowing stuff does not

bring success. Implementation is where

you make things happen.

– Chris Garrett

• Ben Thomas

• usabjt@labor.state.ny.us

• http://myfirstfail.com/wp-content/uploads/2009/06/mff-eviltwin.jpg

• http://www.redwinebuzz.com/winesooth/wp-content/uploads/2009/02/sign-realitycheck.jpg

• http://media.photobucket.com/image/acceptance/salviaforme/album2/pastsign.jpg

• http://static5.channels.com/thumbnails/-choice-tv--f198995.jpg

• http://www.thebusyfool.com/wp-content/uploads/2009/05/fotolia_5665994_xs.jpg

• http://careersuccess.typepad.com/my_weblog/2010/01/what-are-you-getting-better-at.html

• http://www.personalbrandingblog.com/msnbc-misunderstands-role-of-social-media-in-job-

search/?utm_source=twitterfeed&utm_medium=twitter

• http://online.wsj.com/article/SB10001424052748704405704575596594085394812.html?mod=djemTMB_h

• http://humanresources.about.com/od/performancemanagement/a/goal_setting_3.htm

• Rory Sutherland: Life Lessons from an Ad Man 5:37