time travel, dna, $100k - utah's hottest new old industry
TRANSCRIPT
Time Travel, DNA, & $100K Utah's Hottest New Old Industry
Robert Kehrer Senior Product Manager
Agenda
Introduction The Genealogy Industry, Disrupted
FamilySearch in the Industry An Opportunity
Photo of “DNA” by Виталий Смолыгин
Relative Monthly Unique Visitors
6X
23,900 in Person 127,845 at Remote Locations
Big Data Market Size By Category
Family Tree Profiles 1.1 Billion Person Records 5.2 Billion Document Images 1.0 Billion Microfilmed Documents ~25 Billion Names in Completed Genealogies 0.9 Billion Scanned Genealogy Books 220,000
I
Cost per Genome
bit.ly/acomjuggernaut
“Ancestry.Com Is Quietly Transforming Itself Into A Medical Research Juggernaut”
Huffington Post April 2015
Photo By Pasa Au Yeung
= 1 billion users logged inAugust 24, 2015
217 photos per user250 billion photos
Facebook: # Monthly Active Users
Social Network Users Growth
94 percent of parents in the United Kingdom post pictures
of their kids online. And 64 percent of parents upload images of their children to
social media outlets at least three times a week.
Time Magazine, 2013
FamilySearch Microfilm
2010 August 2015
750 Million indexed names 5.2 Billion indexed names
300 Million FamilySearch tree 1.1 B FamilySearch Family Tree
72 Countries with records 91 Countries with records
FamilySearch By The Numbers
Quiz 1 billion records were made
searchable in 2014.
What percentage were transcribed by FamilySearch volunteers?
2 out of 10 (2014 indexes)
API/Partner Resources• APIs (Family Tree, Photos, Stories)• Tech/Integration • Marketing (App Gallery, RootsTech, Market Data)
FamilySearch.org/apps
100+ apps and growing
FamilySearch Users Demographic Data
Macro Opportunities
Innovator ShowdownWinner 2015
Micro Opportunities
Time Travel, DNA, & $100K Utah's Hottest New Old Industry
Robert Kehrer Senior Product Manager
http://bit.ly/fsstartfestpreso