time to take-off - disruptionhub€¦ · time to take-off it used to take decades for a new product...

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t h e i O S t i m e l i n e 2003 2004 2007 2001 ipod launched Cumulative sales pass one million Cumulative sales of 5.7 million Cumulative sales of 1.34 million Cumulative sales of iOS 100 million Cumulative sales of iOS approached 600 million iphone is launched ipad launched Sources | AAPL Investors; iPad versus iPhone versus iPod, Asymco; and Television History - A Timeline, The University of Texas School of Law Tarlton Law Library 1878-2005 2008 2010 2010 2012 final thought SOLD SOLD SOLD SOLD 2014 Cumulative sales of iOS approached 900 million The TV: from nought to most homes in the US in half a century. iOS: from nought to 900 million pockets, purses and bags in just 13 years. TIME TO TAKE-OFF It used to take decades for a new product to take off. Now it can happen in hardly any time. The indications are that this change is accelerating. 1928 1930 buy this 1937 1960 1963 1972 1973 1978 1948 GE sells first mechanical television set in England Evening TV broad- cast across four stations in the US, estimated 380,000 audience 3% of TV owning households have colour TVs in the US 17,368,000 colour TVs sold in one year 98% of US households have at least one colour TV 50% of TVs in the US are colour 67,145,000 TVs in the US First TV commercial; its broadcaster Charles Jenkins is fined The coronation of King George V1 & Wimbledon First colour TV set sold 9,000 TVs sold in London 1925 fIRST MOVING TELEVISION PICTURES 1937 SOLD wow!! SOLD 1954 SOLD 2008 average US home has two or more colour tELEVISIONS t h e T V t i m e l i n e

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the iOS timeline

2003 2004

2007

2001ipod launched Cumulative

sales pass one million

Cumulativesales of 5.7 million

Cumulative sales of 1.34 million

Cumulative sales of iOS 100 million

Cumulativesales of iOS approached 600 million

iphoneis launched

ipadlaunched

Sources | AAPL Investors; iPad versus iPhone versus iPod, Asymco; and Television History - A Timeline, The University of Texas School of Law Tarlton Law Library 1878-2005

20082010

2010 2012

finalthought

SOLD

SOLD

SOLD

SOLD

2014Cumulativesales of iOS approached 900 million

The TV: from nought to most homes in the US in half a century.

iOS: from nought to 900 million pockets, purses and bags in just 13 years.

TIME TOTAKE-OFF

It used to take decades for a new product to take off. Now it can happen in hardly any time.

The indications are that this change is accelerating.

1928 1930

buythis

1937

1960

1963

1972

1973

1978

1948

GE sells first mechanicaltelevision set in England

Evening TV broad-cast across four stations in the US, estimated 380,000 audience

3% of TV owning households have colour TVs in the US

17,368,000 colour TVs sold in one year

98% of US households have at least one colour TV

50% of TVs in the US are colour

67,145,000 TVs in the US

First TV commercial; its broadcaster Charles Jenkins is fined

The coronation of King George V1 & Wimbledon

First colourTV set sold

9,000 TVs soldin London

1925fIRST MOVING TELEVISION PICTURES

1937

SOLD

wow!!

SOLD

1954

SOLD

2008average US home has two or more colour tELEVISIONS

the TV timeline