It’s the time for M.I.C.E. !

Economic impact of :

Meeting (M)

Incentive (I)

Conference (C)

Exhibition (E)

People behind

The Opportunity

• Conventions and

Trade Shows are a

multi-billion industry

• Major contributor to

knowledge exchange

and business

creation

• But...

Growth is not Guaranteed.

Global Competition is Growing.

…Thinking is Back in Fashion

To win we Must Focus ‘Beyond Tourism’

ICCA Rankings - Subject Areas

The opportunity is to maximize knowledge transfer and value creation in

the key industries of the future

Agenda is focused on the following value creation

objectives...

Drive Economic Growth and Job Creation

Maximizing Sales Revenues

Exhibitors/Delegates, Local Sponsors Businesses

Maximizing Knowledge Sharing through Business

Events

Business Innovation and Performance Improvement

Showcasing Local Capability

Leveraging Existing Infrastructure and Encouraging New Investment

Nurturing New Ventures and Accelerating Emerging Industries

Promoting Innovation and Driving Research and Development

Entering New Networks, Partnerships and Collaborations

Awareness and Awards

Which all contribute to...

Job Creation

Abu Dhabi – 30 Year Vision

• Building an open, efficient, effective and globally

integrated business environment

• Adopting a disciplined fiscal policy that is

responsive to economic cycles

• Establishing a resilient monetary and financial

market environment

• Driving significant improvement in the efficiency of

the labour market

• Developing a sufficient and resilient infrastructure

• Developing a highly skilled, highly productive work

force

• Enabling financial markets to become the key

financiers of economic sectors and projects

How de we Shape the Future?

Drive Citywide Co-ordination

City Welcome

Sector and Country Targeting

Ambassador Programmes

Authentic Experiences

Conclusion – Location is not a Limiting Factor

New economic era

Too important to mess up

A co-ordinated city-wide approach is

critical

Sector is a key facilitator of

economic development

Ambition, Vision and Passion

shouldn’t be

Ambition, Vision and Passion shouldn’t be