tim schneider manager, web services creative services, external relations university of alberta
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Crisis Communications on the Web. Tim Schneider Manager, Web Services Creative Services, External Relations University of Alberta. What could possibly go wrong?. media attention. active shooter. fire. bomb threat. expolosion. bad news. pandemic. You never know. road closures. - PowerPoint PPT PresentationTRANSCRIPT
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Tim SchneiderManager, Web Services
Creative Services, External Relations
University of Alberta
Crisis Communicationson the Web
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What could possibly go wrong?
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fire
terroristtornado
active shooter
systems failureblizzard
bomb threat
riot
pandemic
computer compromise
road closures
expolosion
scandal
bad news
good news
media attention
You never know
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Building your plan
•you can’t plan for everything
•starting point
•control what you know
•checklist
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What we’ll cover
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What we won’t cover
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At the U of A
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Keep the lines open
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Go deep
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PANDEMIC~40%
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How deep: technology?
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February 5, 2008Union University, Jackson,
Tennessee
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uuemergency.blogspot.com
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Remote access
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What we plan for
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Level 1
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Browser
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Level 2
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Browser
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Level 3Level 3
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•Traffic spike
•This is all that matters
•Ongoing event
Level 3
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April 16, 2007Virgina Tech
•9 minutes
•49 people shot
•32 dead
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April 16, 2007Virgina Tech
•Normal day: ~15GB
•April 16: 432GB
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April 16, 2007Virgina Tech
•Normal day: 193,258 Page Views
•April 16: 2,294,687 Page Views
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What to plan for
•Speed
•Download
•Time to publish
•You could be anywhere
•Keep it simple
•Mobile devices
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Be very clear
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Timestamp
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What to do
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Old vs. New information
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Level 3 page
•Minimize external calls (.js, .css)
•Remove Google Analytics?
•Shutdown all other services on the server
•Provide mobile css
•~20Kb
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Browser
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Procedural
•Identify source that will provide the web updates
•One person should always remain connected
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Other communication
tools
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Other communication
tools
•Google Earth
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Other communication
tools•Twitter
•Google Earth
•Blogger
•Other municipality sites
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During the crisis
•Use your peers
•Screen shots
•Gather feedback
•New ideas
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During the crisis
•Continuous updating
•Monitor services
•Log
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During the crisis
• Monitor social media
• Youtube
• Flickr
• Digg
• Delicious
• Technorati
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Monitoring Social Media
•search.twitter.com
•Tweetdeck?
•RSS
•Yahoo Pipes
•Google Alerts
•Google Reader
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Worst case scenario
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Preview Slideshow
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After the Crisis
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Tell your story
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Test & Review
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Questions
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More info
•@timschneider
•http://www.uofaweb.ualberta.ca/rms/
•http://delicious.com/schneidertd/crisis