tim riley, warby parker, warm gun 2012
DESCRIPTION
Tim Riley, Director of Online Experience, Warby Parker at Warm Gun on Nov 30th, 2012TRANSCRIPT
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Designing for Complex Business Models Online > Offline > Online > Conversion
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The pros and cons of online/offline?
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User experience doesn’t end online.
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In order to maximize conversion in an online and offline world, you
need to have a consistent experience across all touch points.
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Online Experience Offline Experience
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Translating Offline to Online (and Vice Versa)
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What Do These Glasses Look Like On Someone’s Face?
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What face shape do you have?
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“Narrow forehead and eye line that widen at the cheeks
and the chin.”
TRIANGLE
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SQUARE
“Angular face with a strong jaw line, broad forehead and
square chin. Proportional length and width.”
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“You Should Use Product Videos!”
Zappos increased sales 6% to 30% Ice.com increased conversion 400%
Shoeline.com improved conversion rate by 44%
….on product pages with videos
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2.5 to 3.5x HIGHER CONVERSION RATE
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@warbyparker: how do your new blue mirror sunglasses look?
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40 AVERAGE VIEWS PER VIDEO
50% RETWEETED BY THEIR RECIPIENTS
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Out of Stock Message
Recommendation Tool
Inventory Management
Purchase Tons of Inventory
Buy or Build a Factory
FIXING THE PROBLEM
AM
OU
NT
OF
RES
OU
RC
ES
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The blend of online and offline
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Visual Merchandizing by shape = filter
function
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Visual Merchandizing by shape = filter
function
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Experiment.
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