Tiger Woods PGA Tour 09Title Information – PS3

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The Audience Profile

The Tiger Woods PGA 09 Core audience profile is…

• Primary: M25-49, Secondary: M18-24

• 20% Female User Base

• Active Golfers

• Consumers of all things PGA

• Own newer consoles

• Sports-Enthusiasts

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Title Information

Genre: Sports

Platform:

Release Date: August 26th 2008

Rating:

Forecast Sales: 2.5million

Target Demographic:

Primary: 25-49 Male

Secondary: 18-24 Male

Territories: Global

• Back on the green, this time with Tiger’s coach, Hank Haney to help improve your performance throughout your career. No longer do you have to build your character up from scratch. Skill are set at the beginning of your career based on your skill level and will go up and down based on your play just like real golf

• Improve your swing over international courses from the South African climbs of Sun City to the terrain of Mesquite, Nevada.

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Integration Opportunities Visuals: Scoreboard

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Integration Opportunities Visuals: GamerNet Preview/Replay

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Integration Opportunities Visuals: GamerNet Instant Challenge

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Integration Opportunities Visuals: GamerNet Results

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FINANCE

CLOTHING &ACCESSORIES

360 Integration Opportunities (internal only)

MOTORS

COMPUTERS

PHARMACEUTICALSCOSMETICS &TOILETRIES

TRAVEL &TRANSPORT

HOUSEHOLD APPLIANCES

FOOD

TELECOMMS

BUSINESS &INDUSTRIAL

RETAIL

MANUFACTURING

ENTERTAINMENT& THE MEDIA

MAIL ORDER

GOVT, SOCIAL,POLITICAL ORGANISATIONS

RECRUITMENTCLASSIFED

OTHERPUBLISHERS/DEVELOPERS

LEISURE EQUIPMENT

NONALCOHOLICDRINKS

ALCOHOLICDRINKS