tiffany wan- honors project presentation
TRANSCRIPT
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Tiffany Wan
Honors Thesis Presentation
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Women Working in the Public Relations Industry in Hong Kong
Women Working in the Public Relations Industry in Hong Kong
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Why I am interested in this topic
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Major in public relations
Stereotyping
PR=Big Business in HK
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Why are there many women working in the PR industry in Hong Kong?
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Quantitative + Qualitative
2Q
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• Online survey
• Purposive and snowball methods
• Students and employees
• 80 participants, 52(65%) completed
Quantitative
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Qualitative
• Phone interview• Dr. Tina McCorkindale • CEO (IPR)• Chair (PRSA)• Focuses on social media research
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Results
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Better communication skills
Women are…
• Natural born communicators
• Emotional
• Attentive
• Sensitive
• Expressive
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Gender ratio
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Gender ratio2• Unbalanced issue
• Shortage of men
• Gender ratio = 876 men for every 1,000 women
• In the survey, 82% stated this is an influential factor
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Education3•74% female students major in communications
• Male students (common majors) Business, technology, engineering…
• In the survey, 87% stated education is an influential factor
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Implications of the study
Gender ratio
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Education Stereotyping
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Key learnings
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Women tend to have better communication skills
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Men
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• Research skills
• Independent
• Learn from mistakes
• Learn from other perspectives Key
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“We can sit in rooms and talk to ourselves, but that does not change
anything when you do not have men in the room.”
Sandra Sims-WilliamsChief diversity officer at the Publicis
Groupe
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Thank you