TID Watches

© 2014

To Wear Everyday

AboutTID is a Stockholm based watch brand found-ed in 2012 by Ola Eriksson, Petrus Palmér and design studio Form Us With Love. TID is the Swedish word for “time” and accordingly TID strives to offer iconic products with genu-ine value over time. With a limited range of unique pieces, we produce striking products to wear everyday.

Ⅰ. Simplicity & Refinement

Ⅱ. Awareness Of Product Lifespan

Ⅲ. A Limited Range Of Iconic Products

Ⅳ. Collaboration & Cross-Pollination Of Disciplines

TID No.1Designed by Form Us With Love, the No.1 reduces the functions of a watch to the barest of essentials — an easy-to-read dial, adjustable strap, and two choices of color. No.1 is made of stainless steel, milled and then given a black ion coating for durabilty, a finish that gives it just the right amount of matte versus glass on the wrist, while the only noticable branding is punched into the side.

TID No.1 Collection

TID No. 1 WhiteBlack Nato Strap

TID No. 1 WhiteWalnut Nato Strap

TID No. 1 BlackBlack Nato Strap

TID No. 1 BlackWalnut Nato Strap

TID No. 1 WhiteBlack Leather Strap

TID No. 1 WhiteTan Leather Strap

TID No. 1 BlackBlack Leather Strap

TID No. 1 BlackTan Leather Strap

Case diameter: 40 mmCase thickness: 8 mmCase weight: 50 gCase treatment: Ion plated stainless steelMovement: Japanese quartz clockworkAccuracy: +- 20 second / monthWater resistance: 5ATMGlass description: Mineral glassFace colour: White or BlackBasic strap: NATO wristband in woven nylonStrap length: 280 mmStrap width: 22 mm

No.1 White No.1 Black

TID No.1 Watch

Strap length: 40 mmStrap widht: 8 mmBuckles: Ion plated stainless steelLeather:Italian vegetably tanned leatherStrap length: 240 mmStrap width: 215 mm

TID No.1 Leather Wristbands

Wristband BlackWristband Tan Wristband Walnut Buckle details

TID Watches

The TID No.1 collection is designed by Form Us With Love - a Swedish design studio founded 2005, operating from Stockholm. Together the studio has partnered with craftsmen, engineers and material experts to challenge the conventional through design. In 2012, Fast Company named Form Us With Love as one of the world’s ‘50 most influential designers shaping the future’. In 2013 the studio was awarded ‘Design-ers Of The Year’ by ELLE Decoration.

Form Us With Love—The design teambehind the No.1

Product Design Ethos

TID aims to be the faithful everyday pick that goes with any style. It’s the wristwatchequivalent of your Levi’s 501’s, of your Dr. Martens or your Ray-Ban Wayfarers.

Iconic - Visually simple, uncluttered forms. Geometrical shapes. Few colors.Intuitive - Easy to understand, big digits and settings. No tools needed.

Adaptable - Exchangeable parts, clean base with accessories to update style.

TID Watches

TheExploring Time

Concept

TID Watches

On one hand TID sets out to make iconic watches to wear through shifts in times and styles. On the other, TID acts as a canvas for artists, thinkers, writers and visu-alisers to conduct creative research on the subject of time. In that sense, TID is less of a watch brand and more of a time brand. Every year we ask talented creatives to

conduct creative research with one very simple brief; Explore Time.

TID Watches

© 2014