ththenstaller - profinderprofinder.eu/inst-oct19.pdf · greenall, was sentenced to 16 months...
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InstallerThhIT eeInhIOctober 2019
The Installer | Contents | 3
News 5Stamp Out Tool Theft CampaignSimply Business has launched acampaign to Stamp Out Tool Theftwith a mobile billboard driven rightup to the gates of Parliament.
Oxford Fabricator SavedA conservatory, window and doormanufacturer has been sold out ofadministration.
Don’t Get Done – Get DonA conman masquerading as aroofer and window installer hasbeen jailed with the help of TheInstaller’s Technical Expert Author,Don Waterworth.
Cover Story 10A Blinding SuccessMorley Glass & Glazing hasreported 22% growth in turnover inthe past 12 months and is in therunning to be crowned IntegralBlind Company of the Year.
QANW Column 12Free QANW Joining Fee OfferReaders of The Installer magazinecan take advantage of QANW’slimited time offer of a 100%discount on the joining fee.
FENSA Column 14Firm Up The Sale With FinanceA partnership with Improveasymeans that all FENSA ApprovedInstallers can provide betterpayment terms.
Feature 19Extensions, Garden Rooms &VerandasStaying put and improving seems tobe the order of the day – andwe’ve got products featured thatcan help you capitalise.
Products & Projects 27Trade News 31Marketing Article 35Comment 36
ForthcomingFeatures
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November 2019•Aluminium Systems,
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December 2019•Heritage Projects•New Business
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January 2020•Doors•Roofs & Skylights
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The Installer| News |5
Early October (beforeExtinction Rebellion and thesecond People’s Votemarch), Simply Businesslaunched a campaign toStamp Out Tool Theft with amobile billboard driven rightup to the gates of Parliament.
Research has revealed that onein three of tradespeople havehad their tools stolen, costingthem over £3,000 each time ithappens.
Simply Business is a smallbusiness insurer, which protectsover half a million SMEs acrossthe country. The company is call-ing on the government to imple-ment greater fines for thoseconvicted of tool theft, as well astighter regulations on the sellingof second-hand tools.
The insurer has launched apetition with the aim of attracting100,000 signatures for themeasures to be debated inParliament.
Having visited Westminster, themobile billboard, announcingthe petition on behalf of the thou-sands of victims of tool theft, thentravelled to some of the capital’sbiggest building sites acrossBattersea, Nine Elms andWandsworth. It also stopped offand visited well-knownbusinesses on the way, such asPimlico Plumbers, Screwfix andPlumbase.
While the on-going Brexitdebate has been taking govern-ment’s focus away from pressingissues at home, tool theft contin-ues to have a serious impacton the lives of millions of trades-people every year.
On average, tool theft costs£870 in lost earnings each andthe tools are worth £2,135.Over a quarter (26%) of thosesurveyed couldn’t work for a fewdays, while just under a tenth(8%) were unable to work forover a week.
PenaltiesBea Montoya, Chief OperatingOfficer at Simply Business:“Tradespeople are the backboneof Britain, yet they’re beingstopped in their tracks on a dailybasis due to the ongoing tooltheft epidemic. Tool theft ripsthrough the lives of thousands oftradespeople and their familiesevery year, with victims losingout on over £3,000 each on av-erage – through lost earningsand replacing stolen equipment.Having their tools stolen doesn’tjust impact their ability to work,but it affects their livelihoods too.
“We want to see greater finesimposed on those convicted, aswell as tighter regulations on theselling of second-hand toolswhich because of their highvalue, are often stolen to sell onthe black market.”The petition can be viewed athttps://petition.parliament.uk/petitions/273892
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Stamp Out ToolTheft Campaign
A conservatory, window and door manufac-turer has been sold out of administration bybusiness recovery specialist, BegbiesTraynor, safeguarding 19 jobs.
Altus Business Services of Kingston BusinessPark, Abingdon entered into administration on19 September 2019 after facing insurmountablefinancial difficulties. Julie Palmer and StephenPowell of Begbies Traynor were appointed tohandle the administration of the business. Fol-lowing a short marketing campaign, they wereable to secure a swift, pre-packaged sale of thefirm to Tradezone Windows Ltd, also of Abing-
ton. This ensured all remaining 19 employeestransferred over to Tradezone and maximisedrealisations for creditors, given the sale price ofthe firm exceeded the value of the company’sassets.Commenting on the news, Julie Palmer,regional managing partner at Begbies Traynor,said: “It is always sad to see a once thrivingmanufacturing business fall into difficulties, what-ever the circumstances. As such it has been par-ticularly pleasing to conduct a swiftpre-packaged sale of Altus and protect a signif-icant number of skilled local jobs in theprocess.” i
Oxford Fabricator Saved InPre-Pack Administration Sell-off
6 | News | The Installer
News
A conman masqueradingas a roofer and windowinstaller has been jailed forthree years after taking atleast £50,000 from unwittinghouseholders.
The Installer’s Technical ExpertAuthor, Don Waterworth ap-peared as an Expert Witness inone case in the lead up to theeventual conviction of Stuart Ma-grath. Magrath, 39, fromWigan, who ripped-off customersfrom across the North-West, wassentenced at Liverpool CrownCourt in a case brought by Trad-ing Standards officers.
Pensioners targetedTrading as SB Building Serv-ices, Magrath ran his businessfor two years, from May 2016to April last year, together withhis co-accused, WilliamGreenall, 60, from St Helens.
They knocked on doors andpersuaded their victims, whowere mainly pensioners, to partwith money for what wouldoften be unnecessary work thatwas badly carried out, unfin-ished or not even started. Thepair pleaded guilty to chargesof running a business for afraudulent purpose.
Cash drivenIn summing up, Judge StuartDriver, QC said of Magrath,“You were the driving force andplayed a leading role in per-suading customers to sign con-tracts. I find as a fact that whenthose contracts were signed bythose people your state of mindwas that you just wanted thecash. You could not care less
whether the work was doneproperly, on time or in fact at all.
“To achieve that you lied totheir faces. You were persistent,pestering them to sign, pester-ing them to pay and sometimesto pay again. Cynically youtold one customer, ‘we are nota firm that rips off pensionerslike you see on the telly.’ In factthat is exactly what you were.
“The work was either donebadly, done late, done in partor not done at all. Manycustomers requested refunds,very few got any or very littlemoney back…The harm wasmore than financial, it had aemotional affect on the lives ofmany of your elderly victims.”
VulnerableMost victims were elderly or vul-nerable. Many have been leftdevastated, having lost their lifesavings.
Magrath’s business partner,Greenall, was sentenced to 16months imprisonment, sus-pended for 18 months, with140 hours unpaid communitywork. Magrath was the drivingforce behind the business,knocking on doors and takingthe money but Greenall carriedout the work. His barrister saidthat Greenall had turned ablind eye to complaints.
BoltonBolton Trading Standards inves-tigated two separate cases thatinvolved residents from West-houghton. In one case, an eld-erly lady was cold called byMagrath in July 2016. Thetrader then spent an hour tryingto persuade her to have variouswork done before she gave in.
Magrath lied to her about theneed for a new roof then con-fused her regarding payments,eventually taking more than£8,500 from her over a periodof many weeks.
Hanley Amos StewartThe roof work was carried outbut an expert report by DonWaterworth of Hanley AmosStewart surveyors proved thatthere had been nothing wrongwith the roof in the first place.Don is the head of the MWCIA(Master Window & Conserva-tory Installers Association), ahighly skilled mediator and anExpert Surveyor and Expert
Don’t Get Done –Get Don
Don Waterworth BSc (Hons) FCABE MEWIChartered Building Engineer,Building Surveyor,Expert Witness,Accredited Mediator – Tel: 0800 1954922
Email: [email protected]: 01642 610799 | Fax: 01642 671026 | www.madefortrade.co
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Witness specialising in homeimprovements.
As well as being completelyunnecessary, Don also foundthe work to have been badlydone and required moreexpense in putting it right.
Magrath also took money forrendering work that was nevercarried out. Repeatedly, hemanaged to get more moneyfrom the ‘customer’ by sayinghe needed it to buy materials foranother customer and once he’dfinished that work he would getpaid and then be able to buymaterials for the lady’s work. Henever came back to finish thework and has never returnedany money to her.
HarassmentAnother vulnerable residentnoted that Magrath knocked onher door on 12 separate occa-
sions before she finally pluckedup courage to open it in Decem-ber 2016. He then persuadedher to have work done by lyingto her about having done vari-ous jobs for several of herneighbours. She paid £1,500deposit but when she found outhe’d lied to her she tried to can-cel. Magrath then phoned herat 1:00am, drunk, spent anhour on the phone and endedup swearing at her. She nevergot her money back and wasinstead subjected to a cata-logue of excuses and brokenpromises.
ProsecutionThe two Bolton cases, plus 12 oth-ers involving victims from aroundthe North-West, formed the pros-ecution case. St Helens TradingStandards brought the prosecu-tion to court using evidence col-
lected by Bolton Trading Stan-dards and other authorities.
CareA spokesperson from BoltonCouncil Trading Standards,who alerted the Installer to thecase, said: “We will take robustaction against any trader whofeels they can take advantageof vulnerable residents in thisway. Residents should followthe advice of Trading Standardsand simply never deal withtraders who cold call or knockon your door looking forbusiness.”
hanleyamosstewart.co.ukTel: 0800 1954922Tuesday-Thursday10:00am-3:00pm.
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10 | Cover Story | The Installer
Specialist integral blindsmanufacturer Morley Glass &Glazing has reported 22%growth in turnover in the past12 months and is in therunning to be crownedIntegral Blind Company ofthe Year at the annualNational Fenestration Awards.
The double achievement comesas the business reaches an £18million turnover. It is the largestmanufacturer of sealed units withScreenLine integral blinds insidein the UK.
The company provides itscustomers with free delivery injust 10 working days, as well asfull technical, marketing and af-tersales support.
The business is up against twoother companies in the NationalFenestration Awards. While thecompetition is strong, Morleyfeels confident due to its commit-ment to customer service, 10-daylead time for sealed units with in-tegral blinds inside, as well ascontinued year-on-year growth.
GrowthMD Ian Short says: “We’ve beenin business for 21 years andhave a huge amount of expertiseand experience in manufacturingUni-Blind sealed units with inte-gral blinds inside so customerscan be confident that they willreceive the highest qualityproducts.
“We’re manufac-turing around 2,400integral blinds aweek, so have be-come real special-ists. We have aclose working rela-tionship with Pelini inItaly and offer the fullrange of ScreenLineblinds to UKcustomers both forresidential and com-mercial projects.
“This recent success followsprevious annual rates of growthof 22% and 23% in 2018 and2017 respectively and we’reaiming for a further 20-25%growth next year. Our consistentgrowth demonstrates ourcommitment in our high-qualitymanufacturing processes, ourinvestment in marketing andcustomer service and alsoreflects the increased demandfrom homeowners and commer-cial developers for integralblinds – particularly for bi-foldand sliding patio doors.
“Our focus is on deliveringadded value to our customerswho can rely on us for the bestquality products and the bestservice.”
Online order trackingOne of the latest serviceimprovements Morley is introduc-ing is online order tracking giv-ing customers live updates on themanufacturing and delivery sta-tus of their Uni-Blind sealed unitswith integral blinds inside.
National Fenestration AwardsCommenting on the NationalFenestration Awards Ian Shortsays: “The National FenestrationAwards organisers are very pas-sionate about celebrating asmany of the fantastic achieve-ments in fenestration as possible.
The awards are a fantastic wayto shine a spotlight on the bestour industry has to offer andwe’re proud to be a part of that.
“2019 has seen us continue tobuild on the foundations we’veestablished over recent years,yet we haven’t been resting onour laurels, as proven by ourcontinued growth. We can’t waitto show everyone what we’vegot in store for 2020. In themeantime winning the IntegralBlinds Company category at theNFAs would be a perfect way toreflect our future ambitions.”
Lead-timesMorley Glass & Glazing’s Uni-Blinds range provides the widestchoice of integral blinds in dou-ble and triple glazed units, withall manual, solar and motorisedversions available in the indus-try’s shortest lead-time of 10days from 11am any Friday.
Technical supportThe business also provides tech-nical support for Uni-Blinds cus-tomers too, being the only UKsupplier of integral blinds tohave dedicated customersupport engineers on the road.
Morely also stocks the largestrange of ScreenLine system spareparts in Europe with £1 million ofScreenLine components availablewithin 24 hours.
www.morleyglass.co.uk
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Cover Story
A Blinding Success
12 | QANW Column |The Installer
QANW Column
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Shockingly underinsuredOn the new offer, Barrie Smith-Wright of QANW says: “The fig-ures I have read recently on thenumber of tradesmen that are un-derinsured is shocking! For ourmembers the risk of underinsur-
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FREE health checkSmith-Wright continues: “KinnellCorporate have a vast experi-ence in our industry and can pro-vide members with a FREEbusiness insurance health checkwhich will confirm your busi-nesses insurance requirements.Members will receive an indica-tive quote 4-6 weeks before theirrenewal for consideration,saving them time searchingthrough comparison sites lookingfor the right cover.
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QANW is a trading name of Warranty Services Limited, a company registered in Scotland, with the registered address of4 Forbes Drive, Heathfield Industrial Estate, Ayr, Scotland, KA8 9FG, and with the company number SC205797.Warranty Services Limited is authorised and regulated by the Financial Conduct Authority (Firm Reference Number 309580).
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This is a financial promotion made by Warranty Services Limited under section 21 of the Financial Services and Markets Act 2000.QANW is a trading name ofWarranty Services Ltd. Warranty Services Ltd is authorised and regulated by the Financial Conduct Authority. Warranty Services Ltd is a member ofKinnell Group of Companies. Warranty Services Ltd uses a UK based insurer which is authorised by the Prudential Regulation Authority and regulated by the Financial ConductAuthority and the Prudential Regulation Authority. QANW is a trading name of Warranty Services Limited, a company registered in Scotland, with the registered address of4 Forbes Drive, Heathfield Industrial Estate, Ayr, Scotland, KA8 9FG, and with the company number SC205797. Warranty Services Limited is authorised and regulated by theFinancial Conduct Authority (Firm Reference Number 309580).
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14 | FENSA Column | The Installer
FENSA Column
One of the questions askedmost frequently by home-owners these days when theyare considering buying win-dows and doors is – ‘Do youoffer finance?’
It’s very much part of thepurchase process. And for a lotof people who need newwindows and doors but don’thave the funds or for those whochoose not to pay up front, itgives them the opportunity toenjoy home improvements onterms they’re comfortable with.
For the installer, being able toconfidently and comfortably say‘Yes’ can be the differencebetween securing and losingthe sale.
ImproveasyHomeowners expect a financeoption, particularly for largerticket items such as replacingwindows and doors, so it’simportant that companies aren’tleft behind simply because theydon’t offer payment terms inaccordance with customerexpectations or indeed, don’toffer finance at all.
FENSA has over 6,200Approved Installers nationwideand since 2017 that communityhas had exclusive access tofinance provision via industryexperts Improveasy, bringingwith them the ability to offerfinance directly to the home-owner at the point of sale.
The facility opens doors toquote for work previously out of
reach for many installers andgives companies of all shapesand sizes a level of professional-ism that’s reassuring to potentialcustomers. It is also is remarkablyeasy to operate and simple tounderstand, thus overcoming twoof the key issues that preventmany installers from offeringfinance to their customers.
0% Interest-Free financeHaving the opportunity to offerincentives such as 0% interest-free finance, ‘Buy Now PayLater’ and up to 10 year pay-ment options, gives installers andhomeowners the flexibility tolook at a whole raft of productsand designs larger in scope thanthose previously consideredwhen the need to pay upfrontwas more of a deciding factor.Thus the homeowner enjoys aninstallation that exceeds theiroriginal expectations and theinstaller improves margins, bring-ing a greatly improved outcomeall round.
Pleasingly, as Improveasy takescare of all the administration, theinstaller can focus on what theydo best.
Cash-flowAn often overlooked element ofbeing able to offer finance ishow much it helps installers withtheir cash-flow throughout theyear. Once the homeownerapplication for finance has beenapproved, the installer receivesthe job amount, in full, within 72
hours. That means no morechasing deposits or finalpayments – no more worryingabout how to pay staff or restric-tive credit terms from suppliers.
TrainingRegardless of the company size,every FENSA Approved Installercan apply to become anappointed representative. Fulland ongoing training is providedfree of charge and there is norequirement to be FCA Autho-rised as Improveasy covers this.Neither do applicants have toapply face to face as that can bedealt with over the phone.
Better customer serviceFinance is not going to beneeded for every quote but iffavourable terms and a simpleapplication process can secure adeal rather than walking awayand letting a competitor step in,then offering finance has to beworthwhile.
The partnership betweenFENSA and Improveasy meansthat all FENSA ApprovedInstallers can provide bettercustomer service, better paymentterms and give their ownbusiness a helping hand at thesame time, with the levels of trustenjoyed by the FENSA brandensuring peace of mind for allinvolved. i
The partnership between FENSA and Improveasy meansthat all FENSA Approved Installers can provide bettercustomer service, better payment terms and give their ownbusiness a helping hand at the same time.
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Security
16 | Security | The Installer
Technology –How Far Will We Go?
Many security solutions nowcombine different connectedsystems such as door entry,access control, CCTV andhome automation with anumber of key drivers helpingto deliver enhanced buildingprotection, resident safetyand property management.
We are no longer seeingsingle product deployments butconnected solutions that combinemultiple systems and applicationsusing the latest internet andcommunication protocols. Thisongoing evolution is being drivenby advances in biometrics,wireless communications, cloud-based technology and artificialintelligence with the only barrierto the development of new tech-nology solutions being ourcapacity to imagine the future.Facial recognitionBiometrics is increasingly beingdeployed in access control solu-tions, with more traditional foband card based systems being re-placed and beginning to disap-pear. In fact, there is asurprisingly long list of applica-tions, which means the technol-ogy is being used in a fewdifferent ways within the commer-cial residential sector. Facialrecognition is now beginning to
enter the marketplace, so movingforward it will have a greaterpresence alongside the moreestablished fingerprint solutions.
Microchipping –getting under our skin?Smartphones can now be used toopen doors or activate a widerange of actions, with keys rap-idly being consigned to history.Perhaps the next breakthroughwill be microchipping under theskin, although there is a long wayto go before it overcomes ethicaland privacy concerns. However,a report last year in Swedenshowed that 3,000 people havealready been microchipped togain access to homes and offices.
CloudCloud technology has beenaround for a long time and isnow used in the commercial resi-dential sector in far reachingways. Software and data arebeing more and more hosted andstored online, while software asa service (SaaS) solutions canprovide alternative pricing mod-els to outright purchase such aspay-as-you-go or rental.
However, property managersneed to be mindful of broadbandquality and capacity when select-ing an option. Hybrid solutions –combining both on-premise andcloud technology – might cur-rently be the best way of achiev-ing the necessary security,performance and peace of mind.
Machine learning and AIMeanwhile, machine learningand artificial intelligence is goingto have a growing influence onsecurity technology, especiallyCCTV where there are six millioncameras already operational inthe UK. While we are still reallyearly at the machine learninglevel, this is a rapidly evolvingarea. The ability of CCTV systemsto capture footage, take deci-sions and predict what will hap-pen is going to be the future.They will soon be able to monitormovement, track people and ob-jects, learn patterns of behaviour,set virtual perimeters and sendreal time alerts, all without anyhuman intervention.
Training dayFor itsw annual product exhibi-tion and training day, Interphoneteamed up with several key part-ners to showcase the latest build-ing technology developments forthe commercial residential sector.This ran alongside a programmeof seminars including Gate Safetyby charity Gate Safe and GDPRfor property management busi-nesses by Woolven and Brown,a professional training specialiston data protection legislation.
interphone.co.uk
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Julian Synett says buildingsecurity for the commercialresidential propertymarketplace is rapidlychanging with theconvergence of technology.
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The Installer| Extensions, Garden Rooms & Verandas |19
Extensions,Garden Rooms &Verandas
A garden room is the perfectspace creating solution –especially as the housingmarket has stalled and moreand more families aredeciding to ‘stay at homeand improve’.
This is the opinion of the peo-ple at Green Retreats who pro-vide hassle-free, cost-effectiveand contemporary alternatives totraditional home extension meth-ods such as loft conversions orconservatories.
Green Retreats’ products alsoprovide separation from thedistractions of home to create aprivate space to relax or work in.They can include areas todesignate as a lounge or a bed-room – and can be fullyplumbed-in so that shower andtoilet facilities can be included.
Heating and lighting are incor-porated. It is possible to connectto electric mains or even addsolar panels. These gardenrooms are premium insulated foruse all year – even the colderwinter months. So they even
represent an ideal space tohave sleep-overs during theChristmas and New Year pe-riod.
A Green Retreats’ spokes-person told The Installer: “Ourproducts have a wide varietyof uses, with no limits on howcustomers can transform theirgarden room. We specialise increating a space that can beadapted for any purpose.”
Planning & constructionThe spokesperson continued:“We ensure that the planningand construction process of ourbuildings run as smoothly aspossible. Planning permission isnot always required for but in thecases where it is, obtaining it willbe handled by our team. Theconstruction process will causeminimal disruption and takesthe fraction of the time of a homeextension.
“The garden rooms arefinished in natural materials andhand crafted to provide a greataddition to any home.”
SizesGreen Retreats can be built insizes from 4sq.m to 30sq.m, withthose sizes based on the internalfloor measurement – which ismore meaningful to customers asit is representative of the actualuseable living space.
There are four different designof ‘retreat’ available. Prices arefully inclusive of foundations,installation, heating, internal andexternal lighting, internal wiredelectrics, doors and windows.The price of an electrical connec-tion from a home to a gardenroom is quoted separately.
ShowroomGreen Retreats’ showroom offersboth indoor and outdoor spacesdisplaying 17 fully-furnishedproducts. The showroom isavailable to installer partners tobring customers.
Picture: A typical GreenRetreats’ garden roomexterior and interior.
Contact Vari Wilson [email protected]
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Stay At Home And Improve– Garden Room OptionsA garden room is the perfect space creating solution - according to the people at GreenRetreats who provide this alternative to traditional home extensions.
20 | Extensions, Garden Rooms & Verandas | The Installer
Extensions,Garden Rooms &Verandas
Roof window manufacturerVelux and lightweight roofreplacement firm GuardianWarm Roof are joining forcesto help create ‘perfect’indoor environments forhomeowners.
The new partnership meansthat Guardian Warm Roof willnow exclusively fit Velux roofwidows in their range of roofand extension projects across theUK and Ireland.
PartnershipVelux products include roofwindows and decorative blinds,sun screening products androller shutters, as well asinstallation and smart homesolutions. MD Mick SchouRasmussen says: “Our partner-ship with Guardian Warm Roofdemonstrates our ambition inthe home extensions market.This announcement marksa critical step as we look to
strengthen and grow our roofwindow business.
“It’s an exciting opportunity towork collaboratively with ourcombined communities ofinstallers and fabricators, shareknowledge and collectively learnin the fast-paced home improve-ment market and create evenbetter living spaces together.”
Slates, shingles andextensionsGuardian was the first solid roofreplacement system in the UK.Since then the company hasgrown its range to include light-weight slates, shingles and theGuardian Extension.
Guardian MD Joe Kearneysays: “Both Velux and Guardianare in great positions as leadersin their specific areas ofexpertise.
“Guardian has been in thebusiness for over 30 years.Velux, globally, is a little distanceahead of us on 75 years. To beat the top of your game for thatlong is rare. From the momentwe started talking about how wemight work more closely togetherwe quickly realised there was anobvious synergy, not least in ourlongevity and the seamless inte-gration of our products. Thiscommon purpose gives home-owners and installers peace ofmind.”
More information about thenew partnership betweenVelux and Guardian isavailable fromwww.guardianroof.co.uk/Velux andwww.velux.co.uk/guardian
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22 | Extensions, Garden Rooms & Verandas | The Installer
Extensions,Garden Rooms &Verandas
Abcell has established areputation for manufacturinga range of high-calibreproducts direct to the trade.The company has nowadded AluK aluminiumwindows and doors.
Abcell already produces andsupplies a large selection ofproducts, including The GlobalConservatory Roofs, GuardianWarm Roofs, Warmcore Bi-FoldDoors and Stratus Lantern Roofs– all from a 100,000sq.ftmanufacturing facility
The company also fabricatesinsulated glass units for windowand doors, as well as a widerange of ancillary products.
“The continued success that wehave achieved over the yearshas been because of our abilityto expand and diversify, provid-ing installers with the products
that they demand,” says PaulFord, Abcell MD.
“Adding AluK aluminium to therange of products that we fabri-cate provides our trade cus-tomers with an even greaterchoice. As the designer and en-gineer of high quality, reliable,performance driven aluminiumsystems, AluK is recognised as aleader in the market. Their prod-ucts fit perfectly with the rest ofour range.”
ReactionAbcell is fabricating the full AluKrange, including Infinium ulti-mate slim sliding doors, Luminiabi-fold and lift & slide doors, thefull suite of Optio windows anddoors, as well as verandas, cur-tain walling and ground floortreatments.
Ford says: “Not only is the
AluK range designed to offerhigh performance, but it also in-corporates stunning style andwe’ve already had a fantastic re-action from our customers. Welook forward to a long and suc-cessful partnership.”
DeliveryAbcell claims to offer fast turn-around times on every productalong with a reliable free deliveryservice throughout the UK usingthe firm's own fleet of vehicles.
Picture: Abcell now pro-duces AluK aluminium win-dows and doors alongsideGlobal Conservatory Roofs,Guardian Warm Roofs,Warmcore Bi-Fold Doors andStratus Lantern Roofs.
www.abcell.co.uk
i
Joining The FoldBirmingham company, Abcell, has added AluK aluminium windows and doors to its suite ofproduct offerings including Global Conservatory Roofs, Guardian Warm Roofs, WarmcoreBi-Fold Doors and Stratus Lantern Roofs.
WE’VE COMPRESSEDOUR LEAD TIMES
With elegantly slim frames and narrow face-widths, Schueco bi-fold doors make a beautifulfeature – and make the most of a vista.
Arkay Windows can now manufacture grey, white and black Schueco bi-fold doors to exacting standards injust one week – which is an attractive proposition for any home build or renovation.
[email protected] 01923 803923
24 | Extensions, Garden Rooms & Verandas | The Installer
Xtralite, based in Blyth,Northumberland has createda website that will showcasethe solutions it provides, howthey integrate into new buildsand refurbishment projects.
“Our new website is much moreeasily navigable and we’ve takenthe opportunity to provide morecredible information that will helpspecifiers, architects, roofing com-panies and constructors,” saysJim Lowther, sales director atXtralite.
“More intuitive information isprovided for accurate understand-ing of our products and their ca-pabilities and how they supportthe ongoing demand for daylight-
ing, energy efficiency and sustain-ability requirements.” Additions tothe website include a new com-
prehensive resources page whichlinks to drawings, DoP’s fixing in-structions and NBS pages as wellas literature that will allow onlineresearch. Enhanced images andcase studies, across both the do-mestic and commercial sector,bring the products to life and dis-play the potential that can beachieved through design andmanufacturing. “It was essentialthat we supported the market andits requirements with a new, en-hanced and improved version ofour website to ensure we remaina preferred rooflight and roofglazing solutions provider acrossall our business platforms,” saysLowther. i
Platform On Roof GlazingExtensions,Garden Rooms &Verandas
Birmingham company, Abcell, has added AluK aluminium windows and doors to its suite ofproduct offerings including Global Conservatory Roofs, Guardian Warm Roofs, WarmcoreBi-Fold Doors and Stratus Lantern Roofs. www.xtralite.co.uk
The Installer | 25
Metal Technology, recentlysupplied its specialist prod-ucts for work on VictoriaGate, a major redevelop-ment project in Woking.
The impressive 63,375sq.ftcommercial office building,which was designed by archi-tect firm Scott Brownrigg tocombine modernity and func-tional rationality, used a num-ber of Metal Technology’sarchitectural aluminium systemsas part of the refurbishmentproject.
Metal Technology’s System 17Latitude high-rise curtainwalling was used extensively tocreate the desired aesthetic forthe building. The designprocess also involved develop-ing a new triangular capping toenhance the clean horizontallines of the building.
DoorsSystem 5-20D high perform-ance thermally enhanced doorswere also used throughout,both of these products offeredthe Victoria Gate building de-signers a range of profiles thatdelivered structural integrity,weather performance, thermalenhancement and security.BCO UK Regional Award
Victoria Gate was re-devel-oped by Aviva Investors tograde A space that benefitsfrom a double height reception,
fifth floor terrace, shower facili-ties on each floor together witha basement shower and cyclehub. The project recentlygained the BCO UK RegionalAward in the Refur-bished/Recycled category forthe South of England and SouthWales region.
AestheticsAll Metal Technology systemsare designed to perform seam-lessly together to deliver the de-sired aesthetic andperformance standards. Usedindividually or together, theyoffer design flexibility for cre-ative aesthetics with the assur-ance of value engineeredstructural, weather and securityperformance.
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Droylsden Glass, has added Kubu equipped doors to theirproduct range. Droylsden Glass is a customer of KubuLaunch Partners, Dekko Windows.
MD at Droylesden Glass Kevin Thackeray says: “We arelooking forward to launching the Kubu lock. We believe thattechnology is playing a big part in the home now where peopleare able to control the heating and lighting with the likes of Alexa.Fenestration has got a part to play now and we believe that Kubuis leading the way.”
Once homeowners have got a Kubu equipped door they cancheck via the Kubu App or Home Hub if the door is locked orunlocked.
Thackery adds: “At Droylsden Glass we can fit the Kubu lock toour PVC-U residential doors and French doors. We chose Kubuover other smart locks because it’s really simple to use. It’s alsovery affordable which makes it much more appealing tohomeowners.” droylsdenglass.co.uki
Bond It, manufacturer of sealants, adhesives,waterproofing products and other buildingchemicals, has added another product to itsportfolio.
Monster Tape is a high strength waterproof duct tapethat compliments the already established Tigris TapesRange. The tape is rubber based, easy tear, heavy dutyquality with high tack for binding, fixing, sealing,repairing, joining, protecting and marking.
The tape provides long lasting adhesion on mostsubstrates, including rough and uneven surfaces, aswell as on wet and damp surfaces. It is water resistantand will withstand short term water exposure fromrain showers. bond-it.co.uki
Tradesmith has added a new range by specialist ironmongerFrom the Anvil to its hardware collection. This latest additionincludes hand-forged matching handles, knockers and more ina variety of finishes suitable for period properties through tohigh-end contemporary new builds.
Tradesmith MD Mark Hutchinson comments: “Good quality hardwareoften makes the sale. Premium quality hardware such as From The Anvilappeals to ‘the Haves’ – the mortgage-free over-55s who have themoney to improve their homes, and the time to research the look theywant.
“From the Anvil’s quintessentially beautiful, handmade hardwarereally allows installers to stand out from the crowd. The new range evenincludes hand-forged items for true character. Traditional methods ofshaping the base metal, using fire and an anvil, means that each pieceis a work of art.” tradesmith.infoi
The Installer | Products & Projects | 27
Products & Projects
Opportunity Locks
Monstrously Good Tape
Senior Architectural Systems has added the new PUReSLIDE SL to its range of aluminium residential patio doors– a slimline version of the company’s patented slidingdoor which offers some of lowest U-values available.
Developed to meet the growing demand for slim profile alu-minium systems that offer wider views and maximum daylight, thenew PURe SLIDE SL features a narrow 50mm interlock yet stilloffers exceptional thermal efficiency, security and is available inthe same large spans and weights.
The new PURe SLIDE SL aluminium door can achieve U-valuesas low as 1.08 W/m2K when calculated as a CEN Standard door.As well as remaining compliant with the security requirements ofPAS 24 and being fully weather tested, the new slimline slidingdoor is available in both the popular Inline Slide and Lift & Slide con-figurations.
Further design flexibility is offered through Senior’s in-house powdercoating facility, allowing an almost unlimited choice of colours both insideand out. seniorarchitectural.co.uki
Suppliers of PVC-UE roofline products and buildingplastics,Yorkshire based Trims and Things has enjoyeda 20 year relationship with Freefoam.
John Gough MD says: “We’ve been using Freefoamexclusively since June 1999. We used another supplier foryears but the quality of its products had been starting todeteriorate and when we moved premises, it was an idealopportunity to switch to Freefoam.”
“Freefoam has always been a progressive company andvery good at listening to its customers. It was one of thefirst manufacturers to respond to the demand for coloursand Anthracite Grey really kicked things into gear. Offer-ing a complete roofline package was a game-changer and Freefoam’s product guarantees havesteadily increased to today’s lifetime guarantee on white products.
“I wouldn’t be where I am without Freefoam. Its product range and support have helped Trims andThings to grow and thrive. The product is right, the support is right, and the company is right – youcan tell Freefoam’s values are central to what they do.” freefoam.comi
Products & Projects
28| Products & Projects | The Installer
Twenty Years In For Trim
A new whole door system from Geze uses Slimdrive SL NTtechnology together with enhanced security testing requiredto achieve PAS 24 accreditation giving security, accessibility,access control and great aesthetics.
These security enhancements are fast becoming key features forbuildings where security with escape routes are a high priority suchas hospitals, airports, train stations and banks.
Geze’s Slimdrive SL NT automatic sliding operator is just sevencentimetres wide enabling it to be almost invisibly integrated into thefaçade. It can move leaf weights up to 125kg and is virtually silentin operation.
Geze UK worked with aluminium glazing systems company JackAluminium Systems to develop the new system for automatic slidingdoors. geze.co.uki
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Wellingborough’s Member of Parliament Peter Boneaccompanied by Northamptonshire County CouncillorGill Mercer, visitedVEKA Recycling’s new site, which wasestablished on the town’s Finedon Road Industrial Estateearly in 2019.
Simon Scholes, VEKA Recycling’s Managing Directorexplained that Wellingborough was chosen for its central lo-cation, telling the visitors that the site ‘fits the bill perfectly.’ With60 people employed currently, more jobs will be created whenVEKA Recycling goes fully on line. The MP, a Conservative anddedicated Brexiteer, was delighted to hear that VEKA Recy-cling’s German owners were committed to investment in theUK, irrespective of the outcome of Brexit, commenting: “I actu-ally think that these Brexit problems are non-existent.” i
The Installer| Trade News |31
Trade News
Aluminium fenestration solutions provider Senior ArchitecturalSystems has appointed Steve Kendrick to the role of national salesmanager.
Kendrick has nearly a decade of experience working in the glass and glaz-ing sector and is a familiar face to many, having previously worked withsome of the biggest names in the industry. Kendrick comments: “I’m thrilledto have joined Senior at what is such an exciting stage in the company’sgrowth. With an enviable portfolio of completed contracts in the commercialsector, Senior is increasing its share of the domestic residential market thanksto the launch of the new Ali aluminium doors and windows and this is onearea that I am particularly looking forward to developing.
“I believe that Senior has one of the strongest product offerings availableand with more new innovations in the pipeline, there is huge potential fornew business opportunities for both ourselves and our customer base.” i
Specialist integral blinds manufacturer Morley Glass &Glazing has reported 22% growth in turnover in the past12 months.
Commenting on the growth of the company, MD Ian Shortsays: “This recent success follows previous annual rates ofgrowth of 22% and 23% in 2018 and 2017 respectivelyand we’re aiming for a further 20-25% growth next year.Our consistent growth demonstrates our commitment in ourhigh-quality manufacturing processes, our investment in mar-keting and customer service and also reflects the increaseddemand from homeowners and commercial developers forintegral blinds – particularly for bi-fold and sliding patiodoors. Our focus is on delivering added value to our cus-tomers who can rely on us for the best quality products andthe best service.”
One of the latest service improvements Morley Glass &Glazing is introducing is online order tracking giving cus-tomers live updates on the manufacturing and delivery statusof their Uni-Blind sealed units with integral blinds inside. i
Morley Reports Annual Growth Of 22%
Sales Appointment For Kendrick
32| Trade News | The Installer
Trade News
Atlas Glazed Roof Solutions has been namedas a finalist in two categories at the forth-coming G19 awards.
The nomination for ‘New Product of the Year’recognises the major advances that Atlas made inglazed lantern design when it launched Lantern2.0 in January this year. The G19 winners will beannounced at the awards ceremony and gala din-ner, which will be held at the London Hilton on 29November.
Spreading the message that Atlas has set a newbenchmark in glazed roofing, the campaign hasbeen nominated for ‘Promotional Campaign of theYear’.
The G19 winners will be announced at theawards ceremony and gala dinner, which will beheld at the London Hilton on 29 November. i
The winners of the Scottish Design Awards 2019were announced at a recent ceremony, cele-brating the very best of design and architecture.As one of the UK’s largest and most innovativefabricators, Sidey was pleased to once againsponsor this prestigious competition.
Now in its 22nd year, the awards are open to ar-chitects, engineers, graphic and digital designers andconsultants who delivered a relevant project in any ofthe judged categories.
“We’d like to say a huge congratulations to every-one who was shortlisted for the Scottish DesignAwards this year,” says Steve Hardy, Sidey’sManaging Director. i
Atlas G AwardsNomination
REAL AluminiumTraining Programme
VBH (GB) is celebrating seven award nomi-nations this autumn: shortlisted for threeawards at the G-Awards 2019 and for The Na-tional Fenestration Awards (NFAs), and makesthe shortlist in the Medway Business Awards.
For the G-Awards, VBH is a finalist again forComponent Supplier of The Year – which they wonin 2018 – and for Customer Care Initiative and Un-sung Hero with Goods In Team Leader, Lee Pollard.
The National Fenestration Awards (NFAs) seesVBH nominated for Best Hardware Company andshortlisted in two people categories - Young Personand Social Networker of the Year – both with AreaSales Manager for the North West Tyler Shutts.
Finally, VBH’s strong service and support cultureled to the company reaching the finals in the Med-way Business Awards. i
Sidey Sponsors Scottish Design Awards
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The Installer| Scott’s Corner |35
Marketing – When ToChange Agency
We outgrow many things inour everyday lives and it’sthe same in business andmarketing, writes AndrewScott, CEO of full-servicemarketing agency Purplex ashe discusses when the righttime is to change yourmarketing provider.
If you are looking to move yourbusiness to the next level, youneed to ask yourself whether youhave outgrown your currentmarketing agency?
Just because who you are withhelped to get your business to thepoint it is at today, are they neces-sarily going to be able to help getyou to where you want to go next?
Don’t stunt your growthYour business is evolvingconstantly, yet the chances areyour current marketing agencyhasn’t evolved with you. It mayhave been perfect for building awebsite and a small-scale adver-tising campaign to build yourbrand through the local andtrade press. To take your businessto the next level, however, youmay need a marketing strategythat operates across print, digital,social and broadcast media.
It could be that you now needto concentrate on lead genera-tion from your website or youneed a professional video toengage with a new market.
Can your current agency effec-tively manage the complex mix ofchannels, tools and content to helpyour business make that next step?
If it can’t, then your businesswill stand still.
Knowledge is powerOne of the things that I still findstaggering is that companies willwork with a marketing agencythat has little or no sector experi-ence or knowledge. It’s akin toasking your friend who has apassing interest in cars to fix yourFerrari – they might be able tochange the oil but they’ll barelyget it off the driveway. Using abig London agency might pro-vide an initial ‘wow’ factor butchances are it is a case of styleover substance and it will soonbecome clear that it won’t havethe required depth of knowledgeof your industry.
Similarly, one-man-bands don’twork either as your entirebusiness is dependent on theexpertise of one consultant withjust one skill-set.
OutsourcingYour current agency may alsooutsource your social mediaactivity to one third party andyour website management toanother. This might have workedokay to begin with but is nowproving counter-productive asone or more of them do not havethe requisite industry knowledge,meaning your brand message isnot consistent.
Full serviceTo grow you now need to finda full-service marketing agencythat brings together all the keymarketing disciplines under oneroof with a team of talentedpeople who understand yourbusiness and your products – andwho know the market and howyour customers think and act.
The perfect fitWhen we ask clients why theyswitch to Purplex, the main tworeasons are because they feeltheir current marketing agencyhas taken them as far as theycan or they’re not deliveringresults as they don’t understandthe industry.
As the leading full-servicemarketing agency in the fenestra-tion and construction industry,Pulplex has a team of almost 60marketing professionals, includ-ing experts in PR, design andprint, web design marketing,video production and socialmedia. And our associated datacompany, Insight Data, has themost comprehensive list and con-tacts of everyone in this market.
ExperienceClients are able to tap into over30 years’ of industry knowledgeand experience of buildingbusinesses up and helping tomake them sustainable thanks tobrand development, marketingstrategy, reputation managementand lead generation.
So, if you feel like you’ve out-grown your current marketingagency, now could be the righttime for a change.
www.purplexmarketing.com
i
Andrew Scott, CEO of full-service marketing agencyPurplex, discusses whetheryou have outgrown yourcurrent marketing agency –and if it’s time for a change.
36 | Editor’s Comment | The Installer
Hanging's Too God For ThemResearch has revealed that one in three of tradespeoplehave had their tools stolen.A staggering 84% of tradespeople don’t believe the government isdoing enough to prevent tool theft. Just under two thirds believethere needs to be greater sentences for thieves, while more thanhalf believe there should be greater fines for those convicted.Over a quarter of tradespeople believe the sentence for tool theftshould be five years in prison and over one in 10 believe a£10,000 fine should be imposed.Half of tradespeople also believe there should be greater fundingfor police and police presence on the streets and a third want tosee greater restrictions on the selling of second-hand tools.
Businesses Going BustThings seem to be getting tougher and tougher from a businesspoint of view and The Installer has noticed not only are companiespulling their belts in, companies are going in to administrationacross the board.One conservatory, window and door manufacturer has fortunatelybeen sold out of administration by Begbies Traynor, (see Newspages) in just the last few weeks, while another online windowsupplier also went bust just as we went to press. But in otherindustries, companies seem to be falling by the wayside.Personally, I blame you know what...Bre...no I’m not going to sayit or write it (but it ends in xit).
The A TeamAnother story from the front pages of this issue of The Installerreport a conman masquerading as a roofer and window installerhas been jailed for three years after taking at least £50,000 fromunwitting householders. Our Technical Expert, Don Waterworthappeared as an Expert Witness in one case in the lead up to theeventual conviction.Well done Don. Mr Waterworth still spends a great deal of histime ensuring customers and installers get justice through the courtsor through his own mediation services.If you have a problem. If no one else can help. And if you can findthem, maybe you can hire – The A-Team.Actually, it’s not that difficult: hanleyamosstewart.co.ukTel: 0800 1954922 | Tuesday-Thursday | 10:00am-3:00pm
Brian J. Shillibeer, Editor@theinstallermagazine or [email protected]
Comment TheInstallerProfinder LimitedOctober 2019
EditorBrian [email protected]
Assistant EditorCathryn [email protected]
Editorial OfficeThe Studio,47 Hillside Avenue,Elstree & Borehamwood,Herts WD6 1HQ
PublisherJohn RoperE. [email protected]
Advertisement AccountManager:Steve AnthonyT.07967 [email protected]
Advertisement AccountManager:Mehreen Haroon AliT.07932 [email protected]
Head Office andAdvertisement Production:T.01255 [email protected] Vol 23 No 10Published September 2019Copyright © Profinder Ltd 2019
The Installer is the officialjournal of:
Opinions expressed in The Installer arethose of the contributors and do notrepresent editorial policy. The publishercharges for the use of editorial pictures.
Read TheInstaller online – www.profinder.eu
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